Introductions and
Conclusions
Introductions
• Plan them explicitly
• Engage your audience’s attention
• Provide a psychological orientation –
establish a relationship with your audience
- Establish credibility
- Establish common ground
- Possibly refer to the setting and occasion,
acknowledging the audience’s reasons for attending
Introductions
• Provide a logical orientation – lay the
groundwork for what they should expect
- Establish a context for the speech
- Preview the structure of your speech
• Keep it concise: 10-20% of speech time
• Some typical techniques?
- Shocking statement
- Series of intriguing statistics
- Rhetorical questions
- Quotation
- Narrative/anecdote
- Joke
Conclusions
• Provide logical closure
- Summarize main ideas, restate thesis
- Re-establish context
• Provide psychological closure – how do you
want your audience to come away feeling?
- Remind them of relevance, how it affects their lives
- Make an appeal (esp. in persuasive speech)
• End with a clincher - strong, concise final
lines; possibly return to intro technique
• Avoid pitfalls: trailing off, apologizing,
being overlong, introducing a new idea