COMMUNICATIONS Theory and Practice 200 FINAL 2012
Assignment: The job Application
Part 1: Prospective Jobs Part 2: Cover letter Part 3: Resume
XA The Experiential Agency Inc
Public Relations Executive Assistant The Experiential Agency, an award winning comprehensive event marketing agency. They have an impressive list of clientele, which includes impressive networks like USA and Bravo. What is most attractive about this company is that they build unforgettable global experiential platforms that help brands thrive. The position of a Public Relations Executive Assistant would work directly under the Public Relations Account Manager. I obviously would aspire to eventually be in a position such as the Public Relations Account Manager, however I feel I would definitely need to start as the executive assistant. PR has always fascinated me and I received excellent grades in my introductory course, I could thrive and learn from such an innovative position.
Datalot
Media Coordinator Datalot is an online advertising technology agency, building marketing strategies and online advertising for technology investors. We are the secret sauce that powers the back-end of some of the most compelling online consumer offers and brands in a variety of popular verticals. As Media Coordinator, I would be responsible for creating and maintaining professional relationships with business partners, managing and executing media business plans, and managing and negotiating profits for supplies and products that are needed for any kind of media based actions within the company. I feel that my passion for media, paired with my marketing and communications skills I would do excellent in this fast paced environment.
TP Media Group
Public Relations/Marketing Manager TP Media Group is a Video Production, Media Relations Training and Public Relations company. They specialize in creating public service announcements, website videos, taping conferences and events etc. TP Media Group is looking for a Bilingual Public Relations/Marketing Manager. The candidate must be bilingual in Spanish and English and have a background in communications and media skills. I believe that my experience, background, and
schooling have more than adequately prepared me for such a position. The TP Media Group would benefit highly from hiring me.
Avon
Associate Community Manager Avon is a leading global company for women. Annually, they make over 11 billion dollars in revenue. Avons product line contains a majority of beauty products but also fashion and home products. Avon markets to women in over 100 countries worldwide. As the Associate Community Manager I would report directly to the Social Media Manager. Working alongside the Social Media Manager I would manage and optimize the social media sites of Avon. I have excellent verbal and communication skills, which would be essential for this position. Avon is a little different the other companies I have interest in. It is much bigger, famous and mass-produced. However, a position in this kind of company would give me great experience in such a corporate and exciting environment.
Grand Central Marketing
Brand Ambassador GCM is an innovative company that has a strategy of brand translation. This strategy is designed to bring out the elements and uniqueness of the brand and enhances the consumer face-to-face interaction and help the brand stand out. A Brand Ambassador, is a marketing term referring to an employee whose job is to promote the products, services, and offerings of the company, its branding. The Brand ambassador must represent the corporate image of the company. I believe I would be an excellent candidate for this position. I have extreme interest in event marketing companies and GCM embodies everything I would look for in a profession. My marketing and communication skills have prepared me to tackle any assignment given, paired with my proficiency in Spanish I believe I could broaden their clientele. Sources used for information on companies and professions: http://www.datalot.com/ http://www.grandcentralmarketing.com/ http://www.experientialagency.com/ http://www.avon.com/
http://tpmediagroup.com/
Isabel Arbus 264 Crest Terrace North Fairfield, CT 06825
December 13, 2012 Ms. Catherine Weiner Public Relations Account Director XA, The Experiential Agency, Inc. 875 N. Michigan Ave Chicago, IL 60611 Dear Ms. Weiner, With a clientele list that includes Bravo, Unicef and Michael Kors, your company needs a motivated individual with professional experience in event planning and promotions; I am that person. I am currently a senior at Saint Josephs University and will be graduating in May with a Bachelor of Arts degree in Spanish and a minor in Marketing and Communications. Although I am a Spanish major, I have years of experience in the communications and marketing fields. My major, I feel would be beneficial to your company, I will be able to broaden your list of clientele. Some highlights of my background include: Work Experience: While interning at the wine distributing company Paladar sin Alcohol, I successfully translated and updated all the companys social media websites from Spanish to English, and gained insight on the foreign market. In addition, my internship as a marketing intern at Majestic Wine and Spirits, I am the primary responder to the Marketing Manager. Study Abroad: As well as these skills I have just completed a semester abroad in Rome, Italy where I was exposed to courses such as Consumer Behavior, Advertising, Italian, and Public Relations. Through this, I have broadened my international business experience. Social Media: Working for Beautiful Social has given me the opportunity to develop social media marketing strategies for non-profit organizations in the Greater Philadelphia Area.
Your clientele list requires your company to have the best people working with these brands. I would like the opportunity to show you that I would be the most beneficial addition to the Public Relations Department. I can be reached at 203 814 8383 or [email protected]. I will contact you next week so we can set up a meeting to time that is convenient for you. I look forward to discussing the strengths I can bring to your company.
Sincerely, Ana Isabel Arbus Attachment
Ana Isabel Arbus [email protected] [email protected] (203) 814 8383 Work Experience:
Bachelor of Sciences in Spanish and Minor in Marketing and Communication Studies Saint Josephs University Philadelphia, Pa Majestic Wine and Spirits Marketing Intern Fall 2012 - Present Database management Manage payroll and scheduling for wine/spirit tasting sector of company Primary responder to all internal and external questions and concerns relating to the program Paladar sin Alcohol Intern Summer 2012 Worked in Oviedo, Spain for 5 weeks at a business that specializes in producing and distributing non-alcoholic wines Gained insight on the European market, practiced Spanish, translated documents/web pages, and pinpointed target markets in the U.S (with the companys hopes of expanding) Beautiful Social Social Media Consultant Spring 2011 Present Collaborate with a group of interns to generate proposals for organizations regarding the redesigning of websites and the customization social media strategies Social media consultant for the non-profit organization, Beautiful Social
Community Service:
Sigma Sigma Sigma Sorority Philanthropy: The Robbie Page Memorial Foundation Faith, Justice, and the Spanish Speaking Community/ Saint Josephs University sponsored program Spring 2011 Visited the children of Norris Square Daycare for the Fall 2010 semester. Helped students with homework, and used my fluency in Spanish to communicate clearly with them
Study Abroad Experience:
American University of Rome, Rome, Italy Semester Abroad September-December 2011
Computer Skills: Language Skills:
Microsoft Word/Excel/Powerpoint, Prezi, iMovie, Audacity, Facebook, Twitter, Wordpress Proficient in Spanish