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Egdor Transitioning Your Software Business To SaaS

Egdor©  is the best integrated Arabic ERP/CRM provided as a service (SaaS) in the Middle East.   Egdor© Cloud business accounting features: - Less Paper-work. - Work anywhere, anytime 24/7. - Real-time monitoring dashboards (Track sales, expenses, banks, cash-flow..) - No software hassles (No installations or upgrades) - Customer at a glance (Customer info, calls, invoices, payments all in one place) - Drill down reports (From company big picture down to daily recordings)       Egdor© online business accounting suite for small to mid-sized companies, gets you anytime/anywhere in your business to create transactions (sales orders, invoices, payments, etc..) or to monitor how your business is doing. Egdor© dashboards let you monitor your financial status at a glance (income/expenses, cash flow, sales, income statements), you can customize your dashboards and transactional screens to fit your business needs.  Egdor© subscription packages comes in a pay-per-users model, all packages have the same features, services, reporting, monitoring and bandwidth. Egdor integrated ERP/CRM let you track your customers and turn your call into an sales order (or invoice) and send it instantly to your customer's e-mail. Egdor© remember your due payments, periodic transactions also track your inventory, services and corresponding accounts, so that you only need to track your business transactions and let Egdor© perform your back-end accounting and financial reporting.   See it in Action: http://www.egdor.com Facebook: http://www.facebook.com/egdorcloud Twitter: http://www.twitter.com/egdor   Subscribe on Egdor© for free 30 Days: http://www.egdor.com/companyEdit.net?page=companyEdit&action=secSrv.newCompany   إيجيدور© هو أفضل موقع عربي لتطبيقات إدارة الأعمال ،المحاسبة ،المخازن وإدارة الشركات، يمكنك بسهولة إدارة أعمالك/شركتك من أي مكان و تسجيل كل ما يتعلق بشركتك من  إتصالات/متابعة عملاء ،عروض الأسعار،الفواتير ،القيود الحسابية ،الشيكات ،التسديدات و متابعة الخدمات و المنتجات ، كما يمكنك التحكم في أدق التفاصيل سواء في الشكل أو المحتوى أو منح الصلاحيات للمستخدمين كما يوفر تقارير مالية فورية للميزانية و التدفق النقدي و قائمة الدخل و مراكز التكلفة بدون أي مجهود أو عمل إضافي، يتميز إيجيدور بإمكانية تذكر العمليات المهمة و تكرارها عند الحاجة مثل الرواتب أو قيود نهاية العام دون الحاجة لإعادة تسجيلها، كما يمكنك نقل معلومات العملاء و الموردين مباشرة من بريدك أو حسابك بفيسبوك ألخ..،كما يمكنك  إرسال بريد إلكتروني فوري من إيجيدور© لعملائك سواء بعرض أسعار، فاتورة، أو كشف حساب . إيجيدور© يوفر كافة المميزات لكل المشتركين و تعتمد سياسة تكلفة  الإستخدام الشهرية/السنوية على شريحة عدد المستخدمين   موقع إيجيدور: http://www.egdor.com فيسبوك: http://www.facebook.com/egdorcloud تويترr: http://www.twitter.com/egdor   سجل لفترة مجانية لمدة 30 يوماُ من خلال هذا الرابط : http://www.egdor.com/companyEdit.net?page=companyEdit&action=secSrv.newCompany      

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118 views6 pages

Egdor Transitioning Your Software Business To SaaS

Egdor©  is the best integrated Arabic ERP/CRM provided as a service (SaaS) in the Middle East.   Egdor© Cloud business accounting features: - Less Paper-work. - Work anywhere, anytime 24/7. - Real-time monitoring dashboards (Track sales, expenses, banks, cash-flow..) - No software hassles (No installations or upgrades) - Customer at a glance (Customer info, calls, invoices, payments all in one place) - Drill down reports (From company big picture down to daily recordings)       Egdor© online business accounting suite for small to mid-sized companies, gets you anytime/anywhere in your business to create transactions (sales orders, invoices, payments, etc..) or to monitor how your business is doing. Egdor© dashboards let you monitor your financial status at a glance (income/expenses, cash flow, sales, income statements), you can customize your dashboards and transactional screens to fit your business needs.  Egdor© subscription packages comes in a pay-per-users model, all packages have the same features, services, reporting, monitoring and bandwidth. Egdor integrated ERP/CRM let you track your customers and turn your call into an sales order (or invoice) and send it instantly to your customer's e-mail. Egdor© remember your due payments, periodic transactions also track your inventory, services and corresponding accounts, so that you only need to track your business transactions and let Egdor© perform your back-end accounting and financial reporting.   See it in Action: http://www.egdor.com Facebook: http://www.facebook.com/egdorcloud Twitter: http://www.twitter.com/egdor   Subscribe on Egdor© for free 30 Days: http://www.egdor.com/companyEdit.net?page=companyEdit&action=secSrv.newCompany   إيجيدور© هو أفضل موقع عربي لتطبيقات إدارة الأعمال ،المحاسبة ،المخازن وإدارة الشركات، يمكنك بسهولة إدارة أعمالك/شركتك من أي مكان و تسجيل كل ما يتعلق بشركتك من  إتصالات/متابعة عملاء ،عروض الأسعار،الفواتير ،القيود الحسابية ،الشيكات ،التسديدات و متابعة الخدمات و المنتجات ، كما يمكنك التحكم في أدق التفاصيل سواء في الشكل أو المحتوى أو منح الصلاحيات للمستخدمين كما يوفر تقارير مالية فورية للميزانية و التدفق النقدي و قائمة الدخل و مراكز التكلفة بدون أي مجهود أو عمل إضافي، يتميز إيجيدور بإمكانية تذكر العمليات المهمة و تكرارها عند الحاجة مثل الرواتب أو قيود نهاية العام دون الحاجة لإعادة تسجيلها، كما يمكنك نقل معلومات العملاء و الموردين مباشرة من بريدك أو حسابك بفيسبوك ألخ..،كما يمكنك  إرسال بريد إلكتروني فوري من إيجيدور© لعملائك سواء بعرض أسعار، فاتورة، أو كشف حساب . إيجيدور© يوفر كافة المميزات لكل المشتركين و تعتمد سياسة تكلفة  الإستخدام الشهرية/السنوية على شريحة عدد المستخدمين   موقع إيجيدور: http://www.egdor.com فيسبوك: http://www.facebook.com/egdorcloud تويترr: http://www.twitter.com/egdor   سجل لفترة مجانية لمدة 30 يوماُ من خلال هذا الرابط : http://www.egdor.com/companyEdit.net?page=companyEdit&action=secSrv.newCompany      

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EgdorCloudBusinessAccountingERP/CRM(SaaS)

TAKING YOUR BUSINESS

BEYOND THE LIMITS


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Introduction
It is interesting to note that within the space of a single decade, we are witnessing not one but two seismic shifts in the world of computing that are changing the face of the software business beyond recognition. The first is mobile computing a trend being driven by the growing ubiquity of smart mobile devices available to consumers together with a dramatic improvement in the quality and capability of wireless transmission networks. The second is cloud computing a trend that is being driven by the relentless spread of easily accessible hibandwidth internet access for all coupled with a gradual maturing in the IT business beyond the old client/server model that has created the conditions favorable for cloud. As cloud is happening behind the scenes it will probably never enter our collective consciousness like mobile has although by any standard of measurement it promises to be as dramatic, as disruptive and perhaps more significant for the computing industry than the mobile revolution.

storage capacity to run and manage any public or private cloud application. Examples include Amazon Web Services, VMWare vCloud etc. PaaS (Platform as a Service) provides a platform, or runtime environment, together with tools with which to create, deploy & manage applications in the cloud. Examples include Microsoft Windows Azure and Google AppEngine. SaaS (Software as a Service) provides ready-to-go applications that reside in the cloud and use a combination of cloud based compute and storage services. Common examples include Salesforce.com, Windows Live & Gmail.

What is SaaS?
Essentially, the SaaS model provides access to a software application as a service over the internet, where the application is typically owned, operated and managed by a third party and the customer using the application just pays for accessing that application. Some, but not all SaaS applications are also built on cloud-based platforms for greater integration, availability & scalability. While the SaaS model of software delivery has been around for some time, to date it has been out of reach of most ISVs because it involved building a substantial computing environment on which to deploy the service. The economics of this requirement meant that SaaS was not viable for many, other than large well-funded ISVs with a compelling application requirement. The cloud computing revolution changes all that, providing a readyto-go set of platform and service choices, making SaaS a realistic option for even the smallest ISV start-up. There is no doubt that ISVs need to move their business to the cloud in order to survive and thrive in the new environment, and rebuilding their applications for SaaS is the most appropriate way to harness the real power & potential promised by cloud computing.

Cloud Computing
So, what is cloud computing? In short, its a better way of doing things. Traditionally, computing resources have been purchased, deployed and then consumed either onsite at an enterprises own location, or remotely in a shared hosting centre. The enterprise usually owns the computing resources and sometimes even the networks over which they operate. This model is the equivalent of setting up your own power station in order to get an electricity supply. It is expensive and difficult to scale up and down to adapt to your changing computing needs. The cloud changes all of this. Organizations no longer need to own or manage their IT resources. They simply access those computing resources over the web, from highly optimized data centers that provide everything as an on demand service - virtual computers / servers, data storage, communications & messaging capacity, network capacity and development environments. The benefits of the cloud for organizations are clear and compelling they can improve their computing infrastructure (in terms of power, speed, reliability, flexibility, storage capacity & automation) while reducing overall cost and facilitating worker mobility (anywhere accessibility). So, instead of setting up your own computing plant, the cloud provides you with the ability to get computing on demand from the internet. This is the root of the terms Utility Computing and On-Demand Computing which thinks of computing as a basic utility like water, power, heat etc. Cloud computing is generally considered to encompass services offered at 3 distinct levels: infrastructure, platforms and applications. IaaS (Infrastructure as a Service). At its most basic level, the cloud provides raw computing power &

SaaS, the Cloud and the ISV


The Client/Server PC computing revolution of the 1980s and early 1990s created the technology leaders of today Intel, Microsoft, Oracle, Sun, EMC - just as it sent several others to the graveyard companies like Data General, Control Data and Digital. The internet revolution has already added many new names Google, Facebook, Amazon and many more. We can be certain that the cloud revolution will have the same effect. New unknown players will emerge, and household names will fade away. The software business, and the ISVs that operate within this fast paced world, will be changed beyond recognition by the advent of the cloud, because it changes everything about the software business is a single sweep how software is built & maintained, how software is priced, licensed and sold, how software is used and consumed. This shift simultaneously presents an enormous opportunity for all ISVs and for those who choose to ignore it, a profound threat. IDC forecasts SaaS revenue to grow

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five times faster than traditional packaged software through 2014 and predicts that this year 85% of net-new software firms coming to the market will be built around SaaS service delivery. Furthermore, they estimate that by 2014, 65% of new products coming from established ISVs will be delivered as SaaS services.

Why move to a SaaS model?


Beyond the analysts industry forecasts, why should an ISV consider transitioning his applications across to the cloud and adopting a SaaS model within his portfolio? What are the business reasons for justifying this investment & business realignment? Incremental opportunity while ISVs can continue to target their traditional on-premise market segments, the addition of a SaaS offering will open up new market segments that were not previously a target on the basis of cost or flexibility. Global Market Access SaaS allows ISVs to offer the service on a 24/7 basis anywhere in the world. Unlike the traditional distribution approach there is no need to have local implementation and support partners. Expanding into geographically dispersed markets no longer requires significant upfront investment in traditional sales and marketing, and customer and technical support. Innovation coupled with good engineering and operations practices, SaaS ensures speedy delivery to the market of new features and functionality. It aligns the ISVs business model with an Agile development approach, where incremental functionality can delivered, and begin to generate incremental revenue, as it becomes available from the development team. Capex becomes Opex the availability of a SaaS

offering changes the nature of the customers purchasing and approval process from the rigorous and time consuming practice required for significant capital investment decisions to the less demanding approval process associated with opex. This significantly increases the probably of a positive decision and reduces the sales cycle. Incremental Revenue It is well documented that sales to existing customers are more profitable than to new customers. The nature of SaaS service offering makes it far easier to generate incremental revenue from existing customers by increasing the number of users/subscribers or by having them sign up for incremental functionality, avoiding the need to get approval for an enterprise-wide upgrade. Revenue Predictability One of the fundamental differences from a business perspective for an ISV is that revenue flow moves from lumpy to steady predictable subscriptions. While this is challenging initially from a cashflow perspective, it is beneficial once a planned level of subscriptions is achieved. Quicker time to deployment and revenue flow the deployment of a SaaS model eliminates the long deployment and implementation cycles association with traditional on-premise enterprise software systems. Because the software is offered as a service it also eliminates the need to support different legacy versions. Test Marketing With SaaS, flexible configuration, feature sets and functional modules at different price points can be made available quickly without the overhead involved in upgrading large numbers of onpremises installations. Such a facility allows product management and marketing to quickly test market.

Is my software business right for SaaS?


SaaS, like everything else in life, is not all things to all people. Certain types of applications will benefit more from SaaS than will others. If your application demands one or more of the criteria below, its likely you have a good reason to consider SaaS:

If your application needs high reliability If your application is collaborative If your application needs scale If your application has peaks and troughs If your application is purpose or event specific

e.g. medical diagnostics or airline ticketing e.g. scheduling, rostering, gaming e.g. Social networking, ecommerce E.g. Online ticketing

If your application needs external storage If your typical customers

e.g. An application that archives data Dont have their own data centre Want to avoid IT spend

If your application must fail or scale fast If your application has a diverse range of clients

e.g. Start-ups / large ISVs with high levels of innovation e.g. Mobile or tablet applications

E.g. Marketing campaigns or mobile apps

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Moving to SaaS: The Business Impact


Moving to a SaaS model represents a very significant strategy shift for an existing ISV who has a successful business based on traditional on-premise deployments with perpetual / up-front licensing & payments. It requires a sound business case, careful planning and flawless execution. The transition has implications throughout the organization; development, product management, sales, support and finance. Some of the implications that arise for the different functional teams are as follows: Development & Operations in a SaaS scenario the nature of the development cycle needs to change; the year-long development cycle which culminates in a significant upgrade once a year is not appropriate. Focus must be on maintaining a continuous build/deploy/support cycle, geared to delivering a stream of high value functionality on a frequent basis. In many cases this involves deploying an Agile or hybrid approach rather than a more traditional waterfall one. Developers will need to master the technical requirements of their chosen cloud platform, be it IaaS or PaaS, and adapt to new and possible incomplete tooling. And finally, for ISVs that are used to shipping software to be installed on premise, there is the additional requirement to manage and monitor the application on a 24/7 basis. Product Management & Marketing The SaaS model also provides significant opportunities for innovative approaches to product management. To take full advantage of SaaS it is important that product management, rather than being focused on the big event surrounding a major product upgrade once or twice a year, use the short development and deployment cycles to respond rapidly to market changes and to get new ideas to market quickly, resulting in shorter concept-to-cash cycles. This should be supported by encouraging direct/rapid customer feedback and incorporating this into the development/deployment lifecycle. The nature of a SaaS service means that - for those ISVs who choose to deploy a flexible configuration, licensing and deployment service - product managers can quickly create new offerings (or SKUs) with features sets and licensing terms to target new or existing market segments. Best-in-class monitoring tools also provide marketing with highly granular, up to the minute feature usage intelligence that is just not possible with onpremise deployments. This allows marketers to understand and react to actual usage patterns at the SKU level in each market segment. The availability of such direct market intelligence allows ISVs to react quickly with reconfigured and new offerings and new pricing that is not feasible with on-premise deployment. SaaS also changes the focus of the marketing role towards actively managing and nurturing the customer engagement from lead to sales-ready prospect through the use of service trials and freemium editions. Sales The deployment of SaaS will in many cases have a significant impact on the role of the Sales organization. The nature of the sale changes from a high value capital sale to one that is viewed by the customer as a day-to-day variable operating expense. This may have implications for the makeup of the purchasing team and influencers. SaaS provides the sales executive with selling tools, such as live service trials, that are not normally available in an on-premise scenario. Because ongoing revenue flows and a significant portion of future growth may be tied to existing customers, good account management increasingly becomes an imperative for the sales organization. Support With the ISV responsible for deploying and supporting the total service good customer support is critical to the adoption of SaaS. In addition to dealing with the usual user and technical issues related to the application and its deployment environment, the support team must also be able to respond to issues around the broader account management issues e.g. account activation, upgrades, billing etc. If the SaaS service is being offered in several markets on as a 24/7 basis, the ISVs must address the out of normal office hours support requirement. The use of self-service tools for provisioning, activation and managing of services by the customer offers both an enhanced level of customer satisfaction and reduces support costs. Finance Revenue and cash flow forecasting and planning change significantly as an ISV transitions to SaaS from on-premise. The large lumpy receipts of cash from on-premise deployments and the annual payment in advance of substantial maintenance charges are replaced by a more predictable lower level of receipts throughout the year. Planning for this and understanding the working capital requirements during the transition period are particularly important. This detailed understanding of the impact on the total organization should be built into a robust business case, both to support the decision to move to SaaS, and for the subsequent detailed implementation plan. The true costs, benefits and underlying assumptions, should be fully documented, including the fact that for most ISVs they will need to continue to maintain and support the on-premise business model for a transition period that may last three to five years.

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Enabling SaaS: Key Elements


In a traditional on-premise model the development team usually delivers an application solution which is deployed on the clients site. In the case of a SaaS solution the core application is part of a larger ecosystem. The SaaS service offered to the customer requires all or most of the components of the ecosystem. The ISV who is responsible for delivering the total solution must make sourcing and make-vs-buy decisions for each of the components that make up the total service. The main service components that are required to complement the core application to deliver the total service are: Computing platform with the ready availability of affordable commercial cloud computing platforms, for most ISVs this reduces to the selection of a either an IaaS or PaaS offering. Considerations include costs, functionality, API support, choice of language / technology, degree of lock-in, etc. The availability of tools for the platform will also influence the decision. Platform Tooling Platform tools fall into two categories - application development/deployment and application management/monitoring. In many cases the existing tools used by engineering will not support SaaS application development and deployment and may need to be replaced or augmented. In a SaaS environment deployment, management and monitoring tools take on an increased importance; many ISVs of on-premise solutions will have limited exposure to such tools. The quality and maturity of the tooling bundled with cloud platforms varies greatly but in most environments an increasing range of third party management and deployment tools are becoming available. Licensing and IP Protection In a Cloud and SaaS environment licensing and IP protection take on a new dimension. Frequently in the on-premises situation an organization-wide or site-wide perpetual license is issued for a fixed upfront license fee with infrequent updates with relatively long lead times. The ISV has little interest in the number of users, or the degree to which any particular functional modules are used. On the other hand, in the SaaS environment the revenue flow from any particular customer may be directly tied to the actual number of users, feature sets used or other usage parameters. The ISV also needs to be a position to quickly and seamlessly up-sell customers, from basic starter packs to more advanced offerings that add more users, increased functionality and/or additional resources. Finally, while a trust model may be deemed appropriate for many on-premise customers, strong IP protection is essential when deploying in a Cloud/SaaS environment, where in a SaaS deployment the software is being run in an environment that is not directly under the control of the ISV. Customer Provisioning and Activation Unlike the on-premise deployment, where one typically has a big

bang go live date at a specified location where most users are given access to the system, the nature of the SaaS model lends itself to a continuous cycle of provisioning and activating new users or activating access to additional feature sets for existing users. The geographic spread of users and the frequency makes it imperative that this be automated, ideally allowing the customer to self-provision and activate. Payment Processing With SaaS, efficient subscription management and in particular payment processing is critical to success. In the SaaS model the nature of payment and the resulting processing changes from a very small number of large transactions, to much more frequent smaller value transactions. The diverse geographic spread of the customers and the cost of pursuing non-payment of small amounts due is another consideration in deciding how payment processing should be handled. Depending on the nature of the customer base it may be necessary to support a range of billing and payment options. Automated payment processing integrated into the provisioning and license management systems is highly desirable. Because of the diverse range of components required to build, deliver and support the total service, any attempt to develop the total solution in-house is extremely challenging. In most cases it is more appropriate for the ISV to focus on the core application the source of his real added value and competitive advantage and to use best-of-breed suppliers for each of the supporting technology services.

Software Licensing in the Cloud


What was generally regarded as software licensing the process of conferring entitlements on people & entities to use a particular software program is a term that retains an enduring association with the physical concept of a license in other words a document - and furthermore is tied to the concept of possession. As we know, the cloud removes both the need for physical software and also for software possession, so does the term licensing have a place in the cloud? Of course it does. The need to manage who is entitled to use what, and the process of tying those rights into access control, consumption metering and service billing is greater than ever. It probably just wont be called software licensing any more. The label will change, but what is happening behind the scenes will remain the same, in fact will get a lot more sophisticated. So, while a move to SaaS can be seen by the ISV as a necessary defensive action to respond to changing market conditions, it should be also viewed much more positively as an opportunity to address new markets in new ways. One of the main attractions of SaaS for your customers is the ability to purchase software in a way that best suits their business, i.e. purchase only what is needed, as needed, for selected users, on selected devices. But SaaS also allows an ISV to quickly react in a targeted

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mannertomarketdemand dsbyintrodu ucingnewfea atures, censemodels s,andpayme enttermsasandwhenre equired lic by ydifferentmarketsegme ents. To omaximizeth hebenefitso ofmovingtoSaaStheISV V ne eedstobeab bletoquickly ychangehow wtheirprodu uctis pa ackaged,purchasedandd delivered.Th hissignificant tly re educestheleadtimeandcomplexityininitialdepl loyment an ndsubsequen ntupgradesofacustome erinstance, co omparedtoa anonpremis seofferingwheresubstan ntial on nsiteworkisundertakenininstallatio on,configurat tionand tra aining,frequentlyinaon neoffineffici ientway.Flexible lic censing,enab blementandactivationsy ystemshavea sig gnificantrole etoplayinallowingtheISVtodeliver rthe de esiredbusine essagility. Agoodlicensin ngmanagem mentsystema allowstheISVto omtherestri ictionofone esizefitsall moveawayfro pproachtobo othpackagin ngandlicensing.Inadditionto ap all lowingtheIS SVtocreaten newfeaturesetsitshould su upportmultip plelicensingmodelsper rpetualand su ubscription;instanceorse eatbased,us sagebased,o or co ombinationsoftheabove e,e.g.numbe erofusersto ogether wi ithalimiton nthenumber rofresourcestobeconsu umed.It sh houldallowfo ordynamice editionpacka agingwhich h en nablesthede ecouplingofthelicensing gmanagement functionfromthecorepro oductdevelop pmentand op perationsact tivity,allowin ngcustomer facingstafft to de efine,create, ,anddeliverdifferentpro oductofferin ngs(or ed ditions)acros ssarangeofbillingandd deliveryoptio ons; ult timatelyprov bilitytocusto omisetheoff fer vidingtheab do owntothein ndividualcustomer.

upgrades (ideallyweb based,selfs service), involving( registration, ,thefulllicen nsingactivation, managemen ntandenforc cementprocess,as wellasongoingproduct tusagemoni itoring.It tthatthelice ensingservice isimportant providesrea albusinessin nsightonthevarious productoffe eringsandus sagepatterns s;with thisrealtimeinformatio onISVscanre eact hangingusag gepatternso ortarget quicklytoch newmarket topportunitieswithnew offeringsand/ornewpri icingasappr ropriate.

Conclus sion
TheCloudpromisestob bethesinglemost orcetoimpactthesoftwa are disruptivefo businesssincetheearlydaysofclien nt/server computing.SoftwareasaService,or rSaaSis theprimarybusinessmo odelISVswilladoptin theirtransitiontobecom mingacloudsoftware business. Therearem manyissuesth hatshouldbe e consideredb bytheISVwhenconsider ringthe transitionto oaSaaSbusinessmodel.The transitionits selfmustbewellplanned dand wellexecute ed,asitwilld doubtlesslyimpact allaspectso oftheISVsbu usiness.Thekey servicecomponentsrequiredforena ablinga se SaaSbusinessmodelincludethebas platform,the eplatformto ooling, computingp thelicensem management t&software protectiona approach,customerprovisioning, ea activation& &billing.Ont topofthisare myriadofbu usinesschangesrequired dto reinventthe eISVasasoft twareservice provider. Acentralbu usinesschalle engefortheISVin movingtoth hecloudwill ningand beinsustain growingthe eirbusinessthroughthet transition andintothe efuture.Thecontinued monetizatio onoftheirap pplicationsisof paramountimportance.Adoptingan n canlinkupsoftware effectiveapproachthatc n,application nentitlemen nts, SKUcreation consumptionmetering,subscriptionbased customerusa ageanalyticswillbea billingandc keybusiness senablertha atfacilitatessuccess inthecloud.

DynamicSo oftwarePacka aging

Su uchanapproachensuresthereisminimaldelayin n ge ettingnewideasintothehandsofpay yingcustome ers;this co oupledwithd directandrapidmarketfe eedback(bas sedon re ealcustomerusagedata)resultsinas significant sh horteningoft theconcept ttocashcyc cle. Alicensingser rviceshoulds supportthee entirecustom mer yclefrominitialregistratio onthroughs subsequent cy

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