AMITY BUSINESS SCHOOL
Dissertation
FORMAT FOR OUTLINE OF PROPOSED RESEARCH WORK
Name of the Student: Santosh Kumar Verma Fathers Name :V.K Verma Programme: MBA (IB&Marketing) A7002011023 Contact No. 7668959700 [email protected] AUUP Enrollment No. : E-Mail id:
1. Title of the Research: A study on brand awareness, reach and effectiveness of promotional of telecom player in India. campaign 2. Rational of proposed investigation: The study will help all the telecom players to understand the effectiveness of promotional campaign in their sector for making the strategies by knowing that how many customers are able to get their message and how they are aware of. And it will also help the society to understand the particular much brand. 3. Review of work already done on the subject: telecommunications today benefits from among the most enlightened Indian regulation in the region, and arguably in the world. The sector, sometimes considered the posterboy for r reforms has been among the chief beneficiaries of the post-1991 liberalization. The mobile sector has grown from around 10 million subscribers in 2002 to reach 350 million 2009 registering an average growth of over 90%. The two major reasons that by early have fuelled this growth are low tariffs coupled with falling handset prices. Seth et al (2008), in their study titled Managing the Customer Perceived Service Quality for Cellular Mobile Telephone: an Empirical Investigation analyzed that there is relative importance of service quality attributes and showed that responsiveness is the most importance dimension followed by reliability, customer perceived network quality, assurance, convenience, empathy and tangibles. This would enable the service providers to resources in the areas of importance. The research resulted in the focus their development of a reliable and valid instrument for assessing customer perceived service quality for cellular services
4. Objective(s) To know the impact of various media on different age group people. To study the impact and effect of various media in communicating telecom products and services. To know that which kind of media is more effective among customer to communicate telecom products and services. To study the impact of media on buying behavior of telecom customer To study the impact of celebrity in ads of telecom products and services 5. Major Hypothesis (s) H0: Media do not play important role in communicating telecom products and services. H1: Media plays important role in communicating telecom products and services. 6. Materials and Methods A research design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure. In this research, I will use DESRIPTIVE RESEARCH DESIGN. SAMPLE DESIGN Geographical area:- Lucknow Sample size:- I will take 100 as a sample size. Sample technique:- As far as the sample technique is concerned I will follow Random sampling method.
DATA SOURCE: Primary data Secondary data Primary data:-It is the first hand information collected directly from customer. The primary those, which are collected fresh and for the first time. Techniques which I will data are usecollecting primary data are following. for Survey method a) Questionnaire b) Interview method Secondary Data: - Sources of secondary data will be collected through Internet Journals Newspaper Database available in the library, catalogues and presentations The data collected from respondents will be processed in following manner. Tabulation Graphical presentation Interpretation TYPES OF QUESTIONS: DICHOTOMOUS: This type of questions have only two type of answer, yes or no. true or false etc. CHOICE QUESTIONS: MULTIPLE In the case of multiple choice question the respondents is offered two or more choices. The researcher exhausts all the possible choices and the respondentwhich one is applicable in this case. to indicate has 7. Tentative Chapter wise details of proposed research Introduction Literature review Problem statement Research methodology Result and discussions Suggestions and recommendations Conclusion 8. References Cited i. Schiller Jochen Mobile Communication Second Edition 2006 TMH, India ii. Taher Nasreen Indian Telecom Industry- Trends & Cases ISBN:81-7881421-8, ICFAI University Press iii. Sisodia Amit & Rao Janardhan Global Telecommunication Issues & Perspectives ISBN : 978-81-314-1709-6 ,Mar 2009 iv. Alagiri Dhanpat Telecommunication in India Emerging Scenario ISBN: 81- 314-1171-5, ICFAI University Press v. Mukherjee Arindham Mobile Service providers Perspective & Practises ISBN: 978-81-314-2126-0264, ICFAI University Press vi. Chalam G.V Quality of Services in Telecom Sector: Users Perception- An Assessment, ICFAI University Journal of Managerial Economics, 2005
