A New Way to Trade

Banc De Binarys Guide to Binary Options

Trading can be complex. New ways of investing your money can appear daunting at first, and websites and trading platforms are filled with information that can be overwhelming. The purpose of this e-book is to give you an insight into the simplicity of Binary Options trading. Using our step-by-step guide, and real life examples, you will understand how, when and why to trade Binary Options.

With this easy-to-use e-book, we hope that all your trades will be In-The-Money!

Contents
1. What are Binary Options? 4-7
1.1 An Introduction by Oren Laurent, Founder & CEO of Banc De Binary The Vision Why Binary Options? Why Now? Whats Next? 1.2 A Definition of Binary Options

1.3 A History of Binary Options Banc De Binary Certifications and Awards

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A New Way to Trade

8 - 14

2.1 Trading Made Simple Simplified Trading Calculated Risks Binary Options vs Spreadbetting / Forex 2.2 Turning Knowledge into Profit Fundamental Analysis Economic Indicators Geopolitical Events Market Sentiment 2.3 How to Trade Binary Options A Step-by-Step Guide

3.

Further Learning
Educational Videos and Useful Links Banc De Binary YouTube Channel News Express - Banc De Binarys Daily News Update

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4.

Binary Options Glossary

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What are Binary Options?

Binary options focus on straightforwardness, known risk and the ability to capitalise in volatile markets

trading alternative to this rapidly emerging market. I realized straightaway that there was a gap at the quality end of the market and a real absence of binary option trading platforms to provide this level of service to the experienced trader. Bearing this in mind, Banc De Binary was built from the ground up to lead the market by providing innovative ways to enrich its clients portfolios. I can gladly say that our brokers are the best in the industry. I really believe that people are Banc De Binarys greatest asset, and we employ a stringent recruitment process to ensure that we hire brokers of the highest calibre.

An Introduction by Oren Laurent, Founder and CEO of Banc De Binary

The Vision When we built Banc de Binary, it was with a view to make trading simple and transparent, levelling the playing field and allowing individuals the opportunity to change their lives by participating in an activity that had formerly excluded them. Today, I am proud to say that we have indeed managed just that. The simplicity and openness of binary option trading provides significant advantages over other kinds of trading. My vision was for a new kind of bank: one that focused on high quality binary option trading services and solutions, offering an exemplary online

carved out a niche that focuses on straightforwardness, known risk and the emphasis on volatility.
Today, Banc De Binary is proud to call itself a Financial Services Company, authorized and regulated by the Cyprus Securities Exchange Commission (CySEC) under license no. 188/13, and registered with global regulatory authorities including the FSA, FSB and other EEA financial licensing bodies.

... binary options has

Why Binary Options? Binary options traders dont have to spend all their time and attention on keeping track of spreads, leverage, deposit margins, stop-loss strategies, hidden transaction fees and interest rate differentials, like other traders do. Binary options give traders back the power to focus solely on making correct predictions and consequently to enjoy making money. Our traders can make money in spite of volatile markets, and in many cases are able to make successful predictions because of market volatility. These conditions are exactly why binary options are enjoying such a boom right now. I think that prospective traders should remember that one of the key benefits of binary options trading is that it affords you a high level of control over your portfolio. It is the one form of trading that actually allows you to minimize and set your own levels of risk. This means that diligent traders automatically enjoy higher levels of success than more traditional asset trading, simply because they are able to manage their risk exposure. Most importantly, risk calculation on binary options is easy to understand. With more traditional assets its common for prospective traders to lose track of their exposure in a given investment. However, with binary options the set price and all-or-nothing nature of the outcome means that a traders exact risk is known. As a consequence, binary option traders are able to make wiser decisions about money and account management.

Why Now? I think that in many ways the turbulence in financial markets in recent years has directly led us to this place because so many traders now view the idea of more traditional speculative trading as far too risky and riddled with hidden complexities to consider. Rising volatility and a staggering increase in the number of available investment vehicles has further muddied the waters, increasing the margins of error and the frequency of costly mistakes. In complete contrast to this situation, binary options have carved out a niche that focuses on straightforwardness, known risk and the ability to capitalize in volatile markets. Whats Next? Looking to the future, I believe that binary options trading will become increasingly regulated and the range will continue to grow. Most importantly, I believe the amount of money invested through binary options trading will also rise dramatically. In fact, I wouldnt be at all surprised to see binary options trading soon rival todays forex trading market. As a final word of advice I would like to say to any trader to please remember that Banc De Binary is actually on your side. Very few investment banks can honestly make that claim - here at Banc De Binary we sincerely believe that.

Oren Laurent Founder and CEO of Banc De Binary

A Definition of Binary Options Binary Options, also known as a Fixed Return Options, are trading instruments that allow investors to trade on the price movements of underlying assets, with fixed pre-determined returns. Binary options can be bought on virtually any financial product.
When buying a binary option, the potential return it offers is certain and known before the purchase is made. The investor makes their purchase at a fixed price and chooses whether they think the trading price will go up or down in a fixed time frame. If you believe the price of the product will go up, you can place a call (UP) option, and if you believe the price will go down, you place a put (DOWN) option. If, at the set expiry time, the asset has moved in the direction you predicted, then the trade is In-theMoney and a pre-set pay-out is earned. If not, then the trade is considered Out-of-the-Money, and the trader loses the initial stake.

If you believe the price of the product will go up, you can place a call (UP) option Purchase at a price set by Reuters Eikon If you believe the price will go down, you place a put (DOWN) option

Set expiry time

Predetermined Payout

The dual nature of these options, where there are only two values - either up or down - is what gives these options their dual, i.e. binary, nature.

A History of Binary Options

The way binary options works today is a simplified version of the over-the-counter (OTC) binary options contracts of the past, which were sold directly by the issuer to the buyer and were often embedded in more complex option contracts. Today, binary options trading has evolved to specialised websites offering online trading platforms where standardised shortterm binary options can be traded with a predetermined profit/loss. Banc De Binary Certifications and Awards Banc De Binarys awards include: World Finance 100, Broker of the Year, Platform of the Year, Best Broker and Best Customer of the Year 2011.
Options Clearing Corporation proposes a rule change to allow binary options to be traded on major markets Securities and Exchange Commission endorses binary options, making it legal for US markets to list binary options as tradable live contracts American Stock Exchange (Amex) takes the lead, launching exchange-traded European cashor-nothing binary options, becoming the first exchange to publicly offer binary option contracts The Chicago Board Options Exchange (CBOE) follows suit The beginning of the massive explosion in growth of binary options

2009 | 2012

Cyprus Securities and Exchange Commission (CySEC) introduces the worlds first set of regulations for the binary options industry, classifying the options as financial instruments in line with EU law Oren Laurent, CEO of Banc De Binary, announces from the outset that his company will cooperate fully with CySEC. True to his word, in January 2013, the brokerage is awarded the first ever binary options license Banc De Binary is now also registered with the Financial Services Authority (FSA), regulator of all providers of financial services in the U.K.

A New Way to Trade

The simple binary nature of this new way of trading is one of the main reasons for its popularity

Trading Made Simple Binary option trading is revolutionary in the way that it offers a simplified version of trading ideal for novice traders, while also offering experienced traders the tools to properly capitalise on their expertise.
Binary means one or the other, and it is this simplicity that has been one of the major reasons for the popularity of binary options with new traders - whether they come from a financial background or have no trading experience at all. The very simple nature of this new way of trading means that it does not matter whether you have experience

or not in trading; binary options levels the playing field for all traders, no matter what their background.

In essence, binary options traders are simply attempting to successfully forecast the future direction of everyday stocks, commodities and currencies. In its simplest form of up or down, all that a winning trader is required to predict is either the upward or downward movement on a financial market chart. Therefore, binary options, as the name suggests, have only two possible outcomes:

WIN or In-the-Money If the trader is correct, and the asset price rises or falls according to their prediction, the trader receives a return of 65-91% on top of their original investment

LOSE or Out-of-the-Money If the trader is incorrect, and the asset price does not rise or fall according to their prediction, they lose all or most of their initial investment

Simplified Trading Binary Options streamlined approach to trading provides some interesting advantages over other investment vehicles. The removal of bid/ask spreads, leverage, and hidden fees makes it extremely easy for binary traders to keep track of their risk capital and open trades. Also with only two possible positions in any given binary trade it couldnt be easier to take your knowledge to the markets. Essentially, a binary trader has only two things to consider: i) Whether the asset in question will rise or fall in value in a given period of time

ii) How much to invest in the position Once these choices are made and the trade is locked in there is nothing more to consider. The magnitude of a price rise or fall is irrelevant. Simply put: you stand to gain the same if the price of the asset you are trading on is one pip up or one pip down (depending on whether your trade was a CALL or a PUT), as you do if it expires 1000 pips up or down. There are no stop-losses to manage and no way for an open position to leave you overexposed. All the information a trader needs is available to them before committing to any given trade.

Calculated Risks One of the most important aspects of binary options is their transparency. They have pre-calculated risk levels, so that you can choose precisely how much to invest and for how long, and you can also know how much you stand to make or lose all before you invest. This is practically unheard of in other traditional trading vehicles and is mostly to do with the binary nature of the trade.

Binary options vs FOREX/Spread Betting A Side-by-side comparison Lets place a trade on the Euro / US dollar currency pair using spread betting and binary options. For this example, our research has told us that the euro is going to strengthen from its current rate of 1.3 against the dollar. Spread Betting (FOREX) Binary Options

With spread betting your profits are shaved by the spread

With binary options you enter and exit your trades at a price set by Reuters Eikon

We will stake 10 per pip on the euro/dollar going up. If it goes up by 10 pips, that should give us a return of 100 (10 pips x 10 per pip). Unfortunately this is not the case. With spread betting, buying the euro/dollar means we have to enter our trade at a price 1 pip above the market rate (in this case the buy price is 13001), putting you at an immediate disadvantage. The situation is reversed (again to our disadvantage) when we exit the trade. Just as we bought the euro/dollar for more than it was worth, now we have to sell it for less than its true value (in this case the sell price is 13009).

With binary options there is no spread. We enter and exit our trades at a price set by Reuters Eikon it doesnt matter if we are right by 1 pip or 100. The return is predetermined and fixed (typically at 75%). With binary options all we have to do is: 1) Place an up (in this case) or down option on the EUR/USD currency pair 2) Choose an investment amount 3) Select an expiry time An In-the-Money investment of 1000 produces a return of 750 with no commissions and no spreads. 100% of your profits are instantly credited to your account.

SELL PRICE BUY PRICE

PIP movement

13009 -13001
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Instead of a return of 100, we have made only 80.

10 x 8 80

We just lost 20% of our profit to the spread.

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Turning Knowledge into Profit

Fundamental Analysis

There are a number of employment-related statistics that are regularly released, but Non-Farm Payroll is the one that most traders look out for. Released on the first Friday of each month and relating to the new jobs created in the previous month (excluding farming jobs), it is one of the most tradable days on the economic calendar. It is extremely important as provides a good picture of both the American economys future consumer conditions and its potential for prospective business investment. E.U Minimum Bid Rate This is an economic indicator of the utmost importance. Also known as the Main Refinancing Rate, it is essentially the rate the European Central Bank (ECB) charges other banks in Europes 27 member states for borrowing money. Minimum Bid Rate is an important tool in the ECBs fiscal policy. Changes in this rate affect other interest rates across Europes banking system and have a direct effect on the value of the euro. Minimum Bid Rate is announced on the first week of every month and should be monitored in conjunction with the ECB press conference that closely follows the release. All interest rate reports are important to traders because they are central to a currencys value. Higher rates mean less of an incentive to borrow and result in a devaluation of the euro. Lower rates have the opposite effect and generally serve to increase a currencys strength. Trade Balance Usually expressed in terms of millions of the unit of currency in question, and also by the yearly percentage of change, trade balance statistics are derived by comparing the value of a nations imports and exports

Fundamental analysis focuses on factors such as economic indicators, geopolitical news events, and the reading of market sentiment in order to make informed trades.
The basic principle is that assets are either over or undervalued at any given time and are constantly in the process of correcting themselves by moving closer to their true value. The point is to determine what this true value is, and capitalize on an assets rise or fall towards it. This is why fundamental analysts are so concerned with external events. Events affect sentiment, and sentiment moves markets. Economic Indicators An economic indicator is a statistic about the economy which allows analysis of economic performance and predictions of future performance, basically indicating how well the economy is doing and how well the economy is going to do in the future. Here are some examples:
U.S NFP (Non-Farm Payroll) Employment change statistics are of particular interest to traders. A countrys labour force translates directly to its consumer spending power and economic vitality. The process is a cycle that begins with the number of adults in employment and ends with consumer confidence, increased demand, and the subsequent creation of more jobs (if positive). This is why employment is a key economic indicator to be aware of and prepared for.

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over a given period of time. If the figure is negative, then more goods have been imported than exported, which is referred to as a trade deficit. If the figure is positive then more goods have been exported than imported, which is known as a trade surplus. Trade Balance reports are extremely important events as they are central to a nations or economic blocs balance of payments.

as the first estimate), followed by the Revised GDP figures in some cases (such as the EU), and lastly Final GDP. The initial release has a far greater impact on the financial markets than the final figure.

Retail Sales Monthly Retail Sales Reports are another important

They are also particularly useful to currency traders as they provide valuable insights into the strength of a currency. Trade deficits adversely affect currency value. If a Trade Balance report reveals a deficit over a given period, then more capital is leaving than entering, and this is due to imports being higher than exports. Conversely, a trade surplus relates to an influx of currency in exchange for exported goods. Unless massive outflows of cash negate the benefits conferred by a trade surplus, the effect is generally beneficial to a currencys value.

economic data release to look out for. They are always released into the following month and monitor consumer spending patterns across countries or regions. In the case of Europe, the impact of this report is lessened by Germany and France releasing their own figures slightly in advance. Euro traders interested in capitalizing on these statistics will usually give much more weight to Germanys figures. This is because it is the strongest of the euro-zone economies and thus its Retail Sales Report is a very good overall indicator of how well things are going for the entire region. The importance of Retail Sales Reports hinges on the

Gross Domestic Product (GDP) Gross Domestic Product is basically the aggregated value of all the goods and services produced by a country or economic region. As with all GDP releases, if the actual figure is higher than forecast it means good things for the currency in question. GDP is released every quarter making it a lagging indicator. In the case of Europe, the impact of this specific release is also lessened by the fact that Germany and France both announce their own GDP figures in advance of the European report. The economies of these two countries account for almost half of the regions GDP, so traders find it more fruitful to keep track of and trade on the individual GDP releases of Europes major players rather than trade on the sentiment generated by this specific indicator. It is also important to keep in mind that GDP is announced in waves. The Flash GDP is released first (also known

fact that consumer spending accounts for the majority of all economic activity, making it quite an accurate gauge of economic strength. If the figures come in better than expected they will inevitably result in a strengthening of the currency in question.

Geopolitical events Geopolitical events are the combination of geographic and political factors influencing or delineating a country or region which can be used in the analysis of economic performance and predictions of future performance of tradable assets. Here are some examples:
War War affects the value of assets above all else. Even the suggestion of a war in the Middle East is often enough for the price of crude oil to sky-rocket due to the

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region being such a major oil exporter. As the oil fields in conflict zones produce less (or cease production entirely), there is a decrease in crude oil on the market, which in-turn drives its price up. Additionally, you can expect the stocks of military equipment companies and weapons manufacturers to rise as a nation gears up for armed conflict. The process is a chain of cause and effect / supply and demand with the raw materials needed to produce military equipment also rising in value due to increased demand. This in turn has the effect of raising the stock prices of the mining companies responsible for extracting the natural resources.

Market Sentiment

Data alone does not take the markets by surprise. In fact markets react much more animatedly to the sentiments caused by e.g. the ECB presidents speech, rather than the data release on its own - a perfect example of how sentiment exerts a more tangible effect on trading activity than the data that supposedly grounds it.

Listen to the Central Bankers In the summer of 2012, with Europe deep in the throes of an ever-worsening financial crisis, Mario Draghi, the president of the European Central Bank, pledged

Disasters Disasters have an extremely pronounced effect on markets. They upset the status quo and impose hardships on the people living in their vicinity. Disasters also tend to destroy infrastructures which are basically the central nervous systems of economies. In 2010 the oil rig that BP was renting in the Gulf of Mexico exploded, leaking thousands of barrels of oil per day into the ocean. As expected BP stocks fell drastically, and the company lost $25 billion of its market share, but the effects of the spill reached further than just BP stocks. Property values also dropped - not just in the coastal regions immediately affected but also further inland. Fisheries along the 635 miles of coast blighted by the spill were hit hard, and had a substantial knock-on effect on employment and housing in the area. It is estimated that 22,000 jobs were lost as a direct result of the spill. In fact the social stigma associated with purchasing property close to the affected area caused property prices to rapidly drop by between 5 and 15 percent. The estimated cost of the spill for the economy of the region was $8.4 billion with consequent implications for both U.S GDP and the value of the dollar.

to do whatever it takes to save the single currency. The speech was given at an investment conference in London and its effects were immediately felt by the markets. Although the euro had been steadily dropping since May of that year, and was trading at its lowest since June of 2010 - just before Draghis address - not only did all of Europes major indices close higher for the day of his speech, the euro also rose, and the cost of borrowing in both Spain and Italy dropped. The ways in which sentiment moves markets is quite incredible; a few encouraging words from the right mouth can change the fortunes of an asset in remarkable ways. Generally when any of the major central bankers speak publicly traders pay close attention - something to bare in mind before your trade. These public addresses are tradable events because the markets are closely listening for clues as to possible changes in fiscal policy, as well as the overall tone which indicates the speakers view on current economic health.

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How to Trade Binary Options The easiest way to understand how to trade binary options, is to follow our step-by-step guide below:
1) Isolate an economic / geopolitical event that will affect the price of a tradable asset.
For example: The 2012 drought in Americas Midwest led to a poor corn harvest that year. As a result, the supply of corn was reduced, thus driving up the price.

4) Click UP

2) Log on to Banc De Binarys website (bbinary.com)

5) Choose an expiry time

3) Select an asset: corn

6) Click APPLY

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Further Learning
Educational videos, daily market updates and economic news

Banc De Binary is proud to present its series of educational tools and videos only a click away!
Educational Videos and Useful Links Visit Banc De Binarys educational page to find out more:

Dont forget to stay posted for the upcoming brand new 10 episode series called Binary Options for Beginners, featuring in-depth analysis, expert views and a guide to Binary Options trading.

Banc De Binary on Facebook You can also visit Banc De Binarys facebook page for more info.

Banc De Binary on Youtube Be sure to check out Banc De Binarys youtube channel for the latest videos, including the weekly Interview with the Experts, and Ahead of the Week, with senior brokers.

You can also watch the Binary Options Course Visit Banc De Binarys Courses page to find out more:

News Express Every day Banc De Binarys team of highly skilled researchers and writers bring you the latest up-todate news, which is posted online in both written and audio format, on facebook and on the Banc De Binary news and radio site.

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Binary Options Glossary

With our comprehensive glossary to refer to, there is no need to ever be confused again about any unknown terms you may come across during your trading experience.
Asset An underlying security or financial instrument, the value of which is used to set the strike price of a binary option. Binary traders are able to place options on all four asset classes including: currency pairs, commodities, stocks and indices. At-the-Money When a trade expires at-the-money this means it closed neither above nor below the strike price, meaning no gains or losses were made by the trader. Bear Bears are investors who take a pessimistic market view, predicting that a certain asset will decline in value. Bear Market Bear markets are markets in decline. They can become self-fulfilling and self-sustaining when negative sentiment causes traders to sell a given asset, provoking more traders to also sell in an attempt to avert losses. This process gains momentum as the asset continues to be sold and drops in value. Typically when a market experiences a sustained downturn for at least two months and loses 20% of its value then it is said to be a bear market. Bull Bulls are investors who take optimistic market stances, predicting that certain assets will increase in value in order to be sold later at higher prices. Bull Market Bull markets are characterised by positive sentiment and investor confidence. They are said to be in effect when investors are predicting a prolonged uptrend in the value of an asset. Originally the term was used for the stock market but it is now applied to any tradable asset. Call Option Call options are one of two positions a binary trader can take. Traders purchase Call options when they are forecasting that a given asset will have a higher value at the time of expiry than at the time of purchase.

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Commodity Commodities are goods of a uniform quality traded on the worlds exchanges. They fall into two broad categories. Soft commodities are those that are grown, such as wheat, coffee and corn. Hard commodities are those that are mined such as gold, platinum and oil. Currency Pair Currencies are traded in pairs, with the performance of one compared against the performance of the other. The first currency in a pair is referred to as the base currency, and the second is referred to as the quote currency. The price quoted refers to how much of the quote currency is needed to purchase one unit of the base currency. CySEC The Cyprus Securities and Exchange Commission, the regulatory body that has granted the first European binary options licence in the industry to Banc De Binary. Digital Options Digital options are another name for Binary Options: a financial instrument in which only two positions can be taken (up or down), with fixed payouts and losses. Economic Indicator Data that indicates economic health or the lack thereof. These are routinely released by the central bank of each nation or economic bloc and are monitored closely by binary traders. Particularly useful economic indicators are employment figures, interest rates and GDP figures.

Expiry Price The price an asset reaches at the time a contract on it expires. Traders who place Call options are forecasting that this figure will be higher than the strike price. Traders who place Put options are forecasting that this figure will be lower than the strike price. Expiry Time The date and time at which a given binary option expires. This can be anything from 60 seconds after the contract was purchased, all the way to the end of the year. Exotic Options Exotic options were the precursors of the Binary Options available today to retail traders. They were initially only available to large investors before being brought to the wider public as online binary options. Fundamental Analysis Fundamental analysis uses macroeconomic data such as economic statistics, central bank rulings, and geopolitical events in order to determine market conditions and attempt to predict future price movements. The central thesis of fundamental analysis is that assets tend to either be overor undervalued in the short term but that they do eventually reach a state of equilibrium, and macroeconomic events can be used to forecast this level. Investment Amount The amount a trader invests in any given Call or Put trade.

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Index The aggregated performance of a number of stocks traded as derivative instruments and sold by mutual and exchange traded funds. The Standard and Poors 500 Index is one of the most popular indices. In-the-Money A term used to describe profitable trades. Call options expire in-the-money when an assets price is higher on expiry than at purchase (strike price). Put options expire in-the-money when the price is lower on expiry than at purchase. In-the-money binary trades yield profits that range between 65% - 95%. Out-of-the-Money A term used to describe losing trades. Call options expire out-of-the-money when an assets price is lower on expiry than at entry. Put options expire out-of-the-money when an assets price is higher on expiry than at entry. Out-of-the-money trades typically incur losses of between 80% to 100% of the initial investment. Payout Payouts are profits earned by trades that expire in-the-money. In the case of binary options this is between 65% and 95%. Pip

expires at a lower price than what it was valued at purchase. Resistance A term used in technical analysis to describe a price beyond which an asset has been historically unable to rise. Risk Management A collection of strategies used by a trader, usually in the form of checks and balances, to limit the level of risk their capital is exposed to. Shares Units of ownership in publicly traded companies that can be purchased by investors, entitling them to an analogous share of profits. Strike Price This term is used in a variety of ways that are dependent on the financial vehicle being referred to. In the case of binary options the strike price is the same as the price-at-sale, or the purchase price. This is because Call and Put options are placed on the assets price at the time of the trade. In other words a trader is forecasting that the asset will either rise or fall in value in relation to the price at the time the trade is made. Support

The smallest unit by which a foreign exchange rate may move (usually calculated to four decimal places, i.e 0.0001) Put Option One of two options that may be purchased in binary trading. The investor earns a profit if the asset

A term used in technical analysis to describe a price point beyond which an asset has been historically unable to fall.

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Technical Analysis Technical analysis favours a microeconomic approach in which the only information given any weight is former price performance of a given asset. The central thesis of technical analysis is that all you need to know about an asset is present in its current price. Technical analysts also believe history repeats itself (hence the focus on historical data), and that price action occurs in cycles of trends which can be used to predict future movement. Trader An investor who purchases and trades securities. This can be a member of an exchange who conducts transactions on that exchanges floor, or someone who makes retail trades through an online platform.

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