Thanks to visit codestin.com
Credit goes to www.scribd.com

Scribd
Upload
306 views3 pages

Introduction and Design of The Study

The document introduces Procter & Gamble (P&G), a multinational consumer goods company headquartered in Cincinnati, Ohio. P&G manufactures a wide range of household products including Tide detergent, Pampers diapers, and Gillette razors. The company focuses on reducing costs and improving customer satisfaction to increase revenue and retain customers in a competitive global marketplace. P&G looks to emerging markets for growth and has created affordable products for developing nations. It aims to bring in new ideas through open innovation and launched many new products globally following the recession.

Uploaded by

SanctaTiffany
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
306 views3 pages

Introduction and Design of The Study

The document introduces Procter & Gamble (P&G), a multinational consumer goods company headquartered in Cincinnati, Ohio. P&G manufactures a wide range of household products including Tide detergent, Pampers diapers, and Gillette razors. The company focuses on reducing costs and improving customer satisfaction to increase revenue and retain customers in a competitive global marketplace. P&G looks to emerging markets for growth and has created affordable products for developing nations. It aims to bring in new ideas through open innovation and launched many new products globally following the recession.

Uploaded by

SanctaTiffany
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

INTRODUCTION AND DESIGN OF THE STUDY Intoduction

In the present times with large number of national and global players involved in marketing and manufacturing of non-durable goods or consumer packaged goods, the key to achieve success is to retain the customers. In todays world, technology has driven global market place and consumer expectation have ascended to a very high standard and it becomes very daring for the marketers to achieve customer satisfaction. Customer attrition is another evident challenge facing every industry and the means to overcome is to identify the factors or variables which deliver pre and post purchase satisfaction to a customer resulting in repeat purchase and build Brand Loyaltyof the customers. Thus the key factor to survive in this challenging scenario is to focus on reducing cost with improving customer satisfaction besides concentrating on increasing the revenue. Procter & Gamble The Procter & Gamble Company also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, USA. Its products include pet foods, cleaning agents and personal care products. Prior to the sale of Pringles to Kellogg Company, its product line included foods and beverages. In 2011, P&G recorded $82.6 billion dollars in sales. Fortune magazine ranked P&G at fifth place of the "World's Most Admired Companies" list, which was up

from sixth place in 2010. Procter & Gamble is the only Fortune 500 company to issue C Share common stock. Procter & Gamble is the world's largest producer of household and personal products by revenue, with its products reaching 4 billion people worldwide. including Tide detergent, Pampers diapers, and Gillette razors, that generate over $1 billion in revenue annually. One of the key areas of growth for the company is in emerging markets worldwide. P&G already owns large and growing market share in countries including China and Russia. P&G has created products such as Downy Single Rinse, low-water volume detergent, and Naturally, a low-income feminine protection product, specifically for developing nations. In light of the global economic downturn, P&G has announced it will focus its growth strategy on emerging markets, opening almost all of its 20 new manufacturing facilities outside its established markets. Proctor and Gamble looks to bring in new product ideas from outside the company. Connect + Develop has led to the development of 42% of new P&G products in recent years. In February 2010, the company said it will launch a "flurry" of new products globally, using innovation to boost sales in fiscal 2010 coming out of the global recession.

P&G

Type Traded as

Public NYSE: PG Dow Jones Industrial Average component S&P 500 component

Industry Founded Founder(s)

Consumer goods 1837 William Procter James Gamble

Headquarters Area served Key people

Cincinnati, Ohio, USA Worldwide Bob McDonald (Chairman, President and CEO)

Products

Foods, beverages, cleaning agents and personal care products

Revenue Operating income Net income Total assets Total equity Employees

US$ 82.55 billion (2011) US$ 15.81 billion (2011)

US$ 11.79 billion (2011) US$ 138.35 billion (2011) US$ 68.00 billion (2011) 129,000 (2011)

You might also like