Thanks to visit codestin.com
Credit goes to www.scribd.com

Scribd
Upload
97 views11 pages

Below 15 15-25 25-40 Above 40

The document appears to be a survey about jeans purchasing preferences. Some key findings: - The majority of respondents were between 25-40 years old (74%) and female (51%). Most had an income between Rs. 10,000-50,000 (30%) and were students (65%). - When asked about local vs branded apparel, most had a moderate preference for local (41% chose option 3 on a 5 point scale). - The most popular jeans brands were Levi's (31%), Pepe (20%) and Wrangler (10%). Most buy jeans every 3-6 months (16% and 20%). - The top factors considered when buying jeans were fit (49% rated it

Uploaded by

anon_234644796
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
97 views11 pages

Below 15 15-25 25-40 Above 40

The document appears to be a survey about jeans purchasing preferences. Some key findings: - The majority of respondents were between 25-40 years old (74%) and female (51%). Most had an income between Rs. 10,000-50,000 (30%) and were students (65%). - When asked about local vs branded apparel, most had a moderate preference for local (41% chose option 3 on a 5 point scale). - The most popular jeans brands were Levi's (31%), Pepe (20%) and Wrangler (10%). Most buy jeans every 3-6 months (16% and 20%). - The top factors considered when buying jeans were fit (49% rated it

Uploaded by

anon_234644796
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 11

age

below 15 15-25 25-40 Above 40

0 0% 53 74% 12 17% 7 10%

Gender

Male Female

35 49% 37 51%

Occupation

Student Housemaker Self employed Service Other

47 65% 1 1% 15 21% 8 11% 1 1%

Income

below 10,000 10,000-50,000 50,000-1lac above 1 lac

27 44% 18 30% 8 13% 8 13%

Do you prefer roadside apparels over retail apparels?

Yes No

23 32% 48 68%

Unnamed Row 1 [If yes, to what degree do you prefer local apparels over branded apparels?]

1 2 3 4 5

6 10% 15 26% 24 41% 9 16% 4 7%

What category do you prefer as branded apparels?

Trouser Jeans Shirt Casuals Blazers Indian wear All None

12 11% 35 33% 23 21% 12 11% 7 7% 6 6% 12 11% 0 0%

Which brand do you prefer in jeans?

Spykar Levi's Pepe Arrow Wrangler Diesel Lee Other

15 14% 32 31% 21 20% 2 2% 3 3% 10 10% 10 10% 11 11%

How often do you buy jeans?

Every 3months Every 6months

11 16% 14 20%

Not fixed

45 64%

What factors do you consider while purchasing Jeans?

Fit Size Price Style Promotional offers Brand name Availabilty

28 28% 13 13% 14 14% 22 22% 8 8% 10 10% 5 5%

Fit [Rate the factors]


1 2 3 4 8 11% 4 6% 6 8% 18 25%

35 49%

Size [Rate the factors]


1 2 3 4 5 2 3% 6 9% 14 20% 22 31% 26 37%

Price [Rate the factors]


1 2 3 4 5 1 1% 8 11% 26 37% 21 30% 15 21%

Style [Rate the factors]


1 2 0 0% 7 10%

3 4 5

15 22% 32 46% 15 22%

Promotional offers [Rate the factors]


1 2 3 4 5 9 13% 10 14% 24 34% 21 30% 6 9%

Brand name [Rate the factors]


1 2 3 4 5 2 3% 3 4% 18 26% 30 43% 17 24%

Availability [Rate the factors]

1 2 3 4 5

1 1% 7 10% 20 29% 23 33% 19 27%

How often do you wear jeans?

Everyday Once a week Rarely

43 61% 23 32% 5 7%

Which style of jeans do you prefer?


High waiste Mid waiste Low waiste Slim fit 3 4% 18 25% 14 20% 19 27%

Straight fit Monkey wash Other

9 13% 3 4% 5 7%

When do you prefer shopping?

When needed Impulsive Influenced by discount offers As per the trend

34 49% 11 16% 12 17% 13 19%

Do you have a pair of Levi's?

Yes No

25 38% 41 62%

What comes to your mind when you think of Levi's?

Classic Style statement Quality Premium brand Affordable Other

5 7% 14 20% 30 42% 13 18% 5 7% 4 6%

Top 3 preferred brands of jeans. Name them.


being human, bebo , rengler zara wrangler pepe Diesel Arrow Leecooper levis spykar pepe Any brand comfortable enough, also within budget would be the preferred one. Tommy hilfiger Diesel Gas pepe arrow levis Levi's Lee spykar Diesel Wrangler. Lee Levi's Pepe Arrow Wrangler killer levis denim 1. Levi's 2. Denim 3. Spykar Diesel Lee Levi's Levis Lee Mufti flying machine levis pepe spykar Pepe , Deisel, Bare Denim Levis Pepe Levi's Wrangler Pepe,bare denims,united colours of benetton flying machine, airways leis pepe lee lee cooper spykar Spykar, Airways, Lee Lee,diesel,pepe. Pepe , lee, spykar Levi's, Spykar, Pepe spykar lee levis Pepe , spyker , Levis levis spyker denim Triger / Wrangler & loupiee Spykar Levi's Diesel Levis Spykar Diesel 1)Diesel 2)Lee 3)Levi's 1. Spykar 2. Levis 3. Wrangler bare denim, airways Arrow Lee Spykar wrangler , gucci, airways Triger / Wrangler & Loupiee pepe lee levis Gucci Levis Airways max wrangler globus levi's spykar arrow LEVI'S LEE PEPE

Number of daily responses

You might also like