Project Synopsis
Title: A Study on Financial Performance Analysis with Special Reference to Jarir Marketing Company Company Profile: Jarir Bookstore is the result of effort and commitment of visionary Al-Agil brothers, who started their dream project in 1979 with a small store located in Jarir Street, Malaz, and Riyadh. This single store specialized in supply of office and school products to meet customers' demand and to provide high level of satisfaction. Today Jarir is recognized as the market leader in office supplies, school supplies, I.T. products and books. Jarir Bookstore is well reputed and highly respected in the kingdom among its customers and among the business community. Objective: This project will perform in depth analysis of financial statements of Jarir Marketing Company for five years to get the real picture of company growth. The main objective of financial analysis will be as follow: 1) Judging the operational efficiency of the company: Analyse the financial statement, match the various expenses with their corresponding figures of the previous year and calculate profitability ratios. This enables us to evaluate the operational efficiency of the business. 2) Measuring financial soundness of the company: Calculate short term and long term financial ratio and access the financial health of the business. Methodology: This project will be carried by performing below mentioned financial analysis: 1) Comparative Financial Statement Analysis 2) Common Size Financial Statement Analysis 3) Trend Analysis For The Financial Statement Of Five Years 4) Ratio Analysis For The Financial Statement Liquidity Ratio Solvency Ratio Profitably Ratio Activity Ratio