Performance Management in Service Sector
Performance Management in Service Sector
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Carlos F. Gomes
School of Economics, University of Coimbra, ISR-Institute of Systems and Robotics, Coimbra, Portugal
Abstract
Purpose This paper aims to examine, the specic literature related to performance measurement in the service sector. In the process, it also aims to classify and examine innovative approaches and models utilized to measure performance in service operational settings. Based on this investigation, the paper seeks to identify relevant benchmarking implications. Design/methodology/approach A database of 141 peer-reviewed publications, published between 1981 and early 2008, was utilized for the purpose of this paper. The published works included contributions from both practioners and scholars. Findings The International Journal of Productivity and Performance Management is found to be the leading journal in terms of contributions to performance measurement in service operational settings. It contributed 25 articles. The bulk of published work appeared in international journals. These contributions were mixed in nature. They included empirical, conceptual, case studies, literatures reviews and interviews. The focus of the articles examined was also mixed. These articles tended to emphasis operational, customer, strategic, supplier, and environmental aspects of service. Research limitations/implications Based on the ndings of this paper, it is concluded that this area of research is in need of more future efforts aimed at solidifying theoretical constructs and practical applications. Practical implications Findings derived from this investigation have relevant benchmarking implications. In this context, understanding the different approaches to performance measurement as utilized in service organizations is critical to the efforts of these organizations performance improvement efforts. Originality/value Understanding the types and scopes of the different approaches and models utilized to measure performance in service operational settings is important in light of the growing signicance of the service sector. Keywords Performance measures, Service industries, Performance management, Literature Paper type Research paper
Benchmarking: An International Journal Vol. 17 No. 2, 2010 pp. 214-231 q Emerald Group Publishing Limited 1463-5771 DOI 10.1108/14635771011036311
Introduction Performance measurement is considered an important aspect of management (Pongatichat and Johnston, 2008). This critical organizational process provides the basis for an organization to assess how well it is progressing toward its planned and targeted objectives, helps to identify areas of strengths and weaknesses, and facilitate future initiatives aimed at improving organizational performance (Purbey et al., 2007). In this context, benchmarking is instrumental to the process of organizational
performance improvement (Dawkins et al., 2007; Debnath and Shankar, 2008; Kwon et al., 2008; Goncharuk, 2008). Organizations which fail to make benchmarking as an integral part of their performance management efforts and practices tend to experience lower than expected performance improvements, and higher dissatisfaction and turnover of employees (Longenecker and Fink, 2001). However, the absence of a balanced set of performance measures, which take into account the multi-faceted nature of organizational performance, make it rather difcult for organizations to take the full advantage of systematic benchmarking efforts aimed at improving the different facets of organizational performance. Several authors have explored the nature and design of performance measurement systems (PMSs) in manufacturing operational settings (Cross and Lynch, 1988-1989; Kaplan and Norton, 1992; Neely et al., 1996; Neely et al., 2001; Pun and White, 2005; Shepherd and Gunter, 2006). However, less emphasis has been placed on performance measures and measurement in service operational settings. This is attributed to the difculties associated with the intangibles aspects of different services (Brignall et al., 1991; Doney et al., 2007). Owing to these difculties, service organizations, in the past, tended to resort to performance measures which emphasized the nancial aspects of performance. More recently, however, these organizations began to realize the importance of non-nancial measures, such as measures focusing on service quality (Duggirala et al., 2008; Chau, 2009). In this paper, the literature related to performance measures and measurement in service operational settings is overviewed. For this purpose, key journals are surveyed for articles dealing with innovative performance measurement approaches and models in key service sectors. Specically, articles published between 1981 and early 2008 are analyzed to determine the scope and nature of the performance measurement models and approaches proposed, and/or applied in service operational settings. The research methodology utilized is consistent with the literature (Gomes et al., 2004; Yasin et al., 2006). The next section provides a brief background relevant to the issues under investigation. In method section presents the methodology utilized in this research. The results section presents an overview of the evolution of issues and concerns related to performance measurement. The results section also presents specic results related to key themes, journals, countries, articles, and nally nature of the studies examined. The nal section offers a summary of the ndings and suggestions for performance measurement research in the growing service sector. Background A PMS can be dened as the set of metrics used to quantify both the efciency and effectiveness of actions (Neely et al., 2005). It also can be viewed as a balanced, dynamic system which supports the decision-making process by monitoring, gathering, and analyzing performance-related information (Garengo and Bititci, 2007; Bititci et al., 2000). As such, this system includes a set of performance measures that provides an organization with useful information that helps to plan, manage, control, and effectively perform the activities relevant to the different processes of an organization. Some authors tend to emphasize the managerial and management aspects of performance measurement. In this context, they tend to advocate a performance management, rather than a performance measurement perspective (Greiling, 2006; Dey et al., 2008).
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The information managed by the PMS must be accurate, relevant, timely, and accessible. Such informational capabilities and characteristics must be incorporated into the design of the PMS. Furthermore, performance measures must also be carefully designed in order to reect the most important factors inuencing the productivity of the different processes found in the organization (Tangen, 2005). A well-designed PMS is vital for ensuring that an organization delivers cost-effective, high-quality services, which meet and exceed the needs of customers (Moullin, 2004). In this context, performance measures and measurement are viewed as important drivers of increased efciency and improved service delivery quality (Greiling, 2006). Therefore, the PMS and related processes and activities should be an important part of any service organization (Bruijn, 2002). In general, there are several difculties associated with performance measurement efforts. These difculties are more vivid in service operational environments. Healthcare and public services are cases in point (Gomes et al., 2008, 2010). These difculties are attributed, in part, to the diverse interests of the stakeholders involved (Bruijn, 2002; Moullin, 2007). For example, in public sector services, there are many stakeholders. These stockholders have different and, sometimes, conicting agendas and performance expectations (Wisniewski and Olafsson, 2004). These stakeholders tend to have different perspectives on organizational performance. In such operational environments, it is difcult to set targets, and/or to make decisions solely based on measured results, due to the conicting objectives and interests of the stakeholders. Therefore, when implementing a PMS, the conicting views and needs of different nen, 2005; Lawton et al., 2000). stakeholders must, somehow, be reconciled (Metta Therefore, PMSs and related processes must be designed carefully to incorporate the different perspectives on performance. This is critical to the success of the performance management efforts in manufacturing environments (Neely et al., 2001), and service environments as well (Dey et al., 2008). The literature on benchmarking as it relates to performance measurement in service organizations tends to point to common difculties (Vagnoni and Maran, 2008) These difculties appear to be shared by service organizations, regardless of the nature of their services (Narayan et al., 2008). Despite the inherent difculties associated with measuring and benchmarking certain aspects of service performance, service organizations are facing increasing pressure to improve the different aspects of their performance. In the process, these organizations are looking for innovative and systematic approaches and models to enhance their performance improvement efforts. The study at hand surveys the relevant literature in order to shed some light on performance measurement approaches and practices of service organizations. These approaches and practices have practical benchmarking implications to service organizations, as they struggle with performance measurement and management practical concerns. Method For the purpose of this study, several databases and search engines, such as Agricola, Ask web, Emerald, Eric, Google Scholar, Inderscience, ProQuest, Questia, and ScienceDirect, among others, were utilized. The objective of this process was to identify articles which dealt with issues related to performance measurement in service. An emphasis was placed on articles addressing innovative practices, approaches
and models. The literature search generated the titles and abstracts of over 200 articles. In an effort to focus this literature review, the authors judged the relevance of the articles in terms of offering innovative and specic models, applications or approaches relevant to performance measurement in service. This criterion was utilized to narrow the scope of the search, thus to avoid potential duplications. As a result of this selective literature review, 141 relevant articles spanning the time from 1981 to early 2008 were identied. The 1981 start was dictated by the results of the search. The early 1980s saw the beginning of a serious interest in this type of research. The research methodology utilized is consistent with the literature (Gomes et al., 2004; Yasin et al., 2006). Results Overview Historically, PMSs were developed as a mean of monitoring and maintaining organizational control. In a larger context, such systems were utilized to ensure that an organization pursues performance-based strategies aimed at the achievement of overall goals and objectives of the organization (Purbey et al., 2007). In general, the performance measurement orientation and focus went through two stages (Ghalayini and Noble, 1996). The rst stage, extended from the 1880s to the 1980s. This stage was characterized by its cost accounting orientation, emphasis on nancial measures such as prot, returns on investment, and productivity measures. The second stage began in the 1980s. It was a result of the changes that world markets underwent, including the implementation of new manufacturing technologies, and new production management az et al., 2005). This stage was marked by placing more emphasis on philosophies (D non-nancial measures (Johnson and Kaplan, 1987; Santori and Anderson, 1987; Cross and Lynch, 1988-1989; Kaplan and Norton, 1992; Neely et al., 1995). From a managerial perspective, the rst stage was marked by a clear emphasis on organizational efciency and control. On the other hand, the second stage tended to have more emphasis on organizational effectiveness. This shift in the approach to organizational performance, from over emphasizing efciency, to a more balanced performance approach, was consistent with a broader shift from a closed system organizational orientation to a more open system organizational orientation. Under the open system organizational orientation, managers are nding it necessary to balance the multifaceted nature of organizational performance. Thus, managers are paying closer attention to the measurement and benchmarking of performance aspects related to customers, suppliers, and overall organizational effectiveness. The service performance measurement literature spans different types of service organizations. Such service organizations include health care organizations, universities, municipal governments, corporate real estate organizations, police, banks, and hotels, among others (Wilson et al., 2003; Modell, 2003; Ho and Chan, 2002; Brignall and Modell, 2000; van Peursem et al., 1995). The main task of performance measurement and related activities is to support the decision-making process through gathering and analyzing information regarding the accomplishment of performance targets. By measuring and analyzing actual performance, the success/failure to achieve desired performance can be assessed and managed (Rantanen et al., 2007). In this context, performance measurement provides the basis for an organization to assess how well it is progressing towards its predetermined objectives, helps to identify areas of strengths and weaknesses, and decides on future initiatives aimed at improving
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organizational performance (Purbey et al., 2007). Thus, it is no surprise that organizations which do not integrate ongoing performance measurement and benchmarking into their management practices and systems tend to experience lower than expected performance improvements, and higher dissatisfaction and turnover of employees (Longenecker and Fink, 2001). In this context, managers are advised to approach performance measurement systematically, thus avoiding costly piece-meal and me-too practices, approaches, and short-term thinking. There are some positive and negative effects for performance measurement. The positive effects of performance measurement include increased transparency, incentives for output, and improved accountability. On the other hand, in some cases, the negative effects may include game playing, increased internal bureaucracy, and decreased motivation and innovativeness (De Bruijn, 2002). In this context, managers should carefully examine their organizational PMS and processes in order to eliminate any potential negative activities and behaviours. Specic results In the 1980s, performance measurement issues and concerns in service operational settings become more relevant in the literature. The result of this study shows that it was not, until 1998 that a crescent and interrupted ow of publications appeared in the examined literature (Figure 1). Therefore, the analysis in this study was focused on the period 1998-2008. Based on the results of the analysis, the International Journal of Productivity and Performance Management was responsible for at least one-third of this number of publications between 2005 and 2008. Thus, signifying a recent interest in this area of research on the part of this journal. The lack of similar interest on the part of other operations and management-related journals is noted. The lack of emphasis by such journals on issues related to innovative performance measurement practices in service operational settings may be attributed to a more emphasizing more manufacturing concerns, and the devotion to other emerging research issues. At the journal level, the International Journal of Productivity and Performance Management was found to be the biggest contributor. It contributed 25 publications.
25 20 Number of articles 15 10 5 0
19 8 19 1 8 19 2 8 19 3 8 19 4 8 19 5 8 19 6 8 19 7 8 19 8 8 19 9 9 19 0 9 19 1 9 19 2 9 19 3 9 19 4 9 19 5 9 19 6 9 19 7 9 19 8 9 20 9 0 20 0 0 20 1 0 20 2 0 20 3 0 20 4 0 20 5 0 20 6 0 20 7 08
Managing Service Quality, and International Journal of Public Sector Management held second place, with eight publications each. International Journal of Contemporary Hospitality Management followed with seven publications. Performance Measurement and Metric, and International Journal of Health Care Quality Assurance followed, with six publications each. Managerial Finance and Managerial Auditing contributed ve articles each. International Journal of Operations & Production Management, and Facilities Journal contributed four publications each. Together, these ten journals accounted for 55 percent of the articles published. Traditionally, these journals tended to cover service operations-related issues. Figure 2 shows a breakdown of performance measurement articles by rst author. Between 1998 and 2001, the USA and the UK-based authors were responsible for the biggest share of performance measurement service-related articles (60 percent). After 2001, the number of authors from other organisation for economic co-operation and development (OECD) member countries and non-OECD was on the increase, except for 2004. In sum, the USA and the UK-based researchers contributed the bulk of performance measurement in service research between 1998 and 2001. After 2001, researchers based on other OECD countries took the lead in this research area. Perhaps, signifying increased attention to performance in service. Figure 3 shows a breakdown of performance measurement-related publication by focus. Five different focus areas were detected. The rst focus was the operational, which included efciency, quality, exibility, and reliability. The second focus was the customer-related, which included customer satisfaction, service, and responsiveness. The third focus was the strategic, which included market share, competitive position, and organizational effectiveness. The fourth focus was the supplier-related, which included supplier relationships, material availability, material quality, and certication. The fth focus was the environmental-related, which included standards, governmental regulations, and safety standards. This area has strong managerial implications, as todays managers are struggling to ensure that their practices meet and exceed governmental regulations and standards requirements. Based on Figure 3, the operational focus received thirty percent of the contributions between 1998 and 2008.
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Environmental
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60 50 40 30 20 10 0 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
This is despite no receiving contributions in the year 2000 and 2008. In the same time period, there were also 27 percent of the contributions to the customer focus, with the exception of 2007 and 2008. In addition, the strategic focus received 36 percent of the contributions in all the years between 1998 and 2008, with the exception of 1998. Overall, the environmental, and supplier focus areas received the least attention. Therefore, environmental and supplier-related performance aspects represent opportunities for research as they are important, however they did not received considerable research. Despite their growing importance, these two areas appear to be under researched. More applied research in these two areas may prove to be helpful to practicing managers, as they attempt to understand the dynamic and complex relationships between their organizations and the different components of the operational environment. Figure 4 shows a breakdown of performance measurement publications by nature of the study. Five different categories were identied. They included empirical,
Conceptual
Case study
Literature reviews
Other/interviews
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2001
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2004
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2006
2007
2008
conceptual, case study or eld study, literature review, and interview-based studies. The case study methodology took the lead with 31 percent of the contributions, followed by conceptual papers with 28 percent, and empirical studies with 22 percent. Therefore, both conceptual and empirical efforts are needed to advance the science and practice of performance measurement in service operational settings. Concluding remarks This study examined a selective performance measurement literature in service operational settings. An emphasis was placed on articles which dealt with innovative and systematic performance measurement practices, approaches, or models. A total of 141 articles were examined and analyzed for the purpose of this study. Based on this literature review the following conclusions and implications are offered. First, a signicant portion of articles dealing with performance measurement in service appeared in few journals. Perhaps, this signies the limited coverage of this important research area in favor of manufacturing studies. The recent growth in the service sector justies more research in this area in order to offer service organizations better approaches to the management of their performance. Research capitalizing on the benchmarking implications and lessons learned based on the manufacturing experience may prove to be helpful to service organizations as they struggle with service performance challenge and concerns. Second, the published works appear to emphasis mainly operational and, to some extent, some strategic performance concerns. Environmental-related and supplier-related performance issues appear to be under researched. As customers of most service organizations are becoming more sophisticated, service organizations are nding it necessary to broaden their criteria regarding effective organizational performance. Thus, external aspects such as the environmental and suppliers-related should be incorporated in this broader perspective. This represents an opportunity for future research. Third, empirical studies dealing with performance issues in service appear to be lagging behind, as most of the studies examined were not empirical in nature. More conceptual and empirical research is needed in order to clarify and validate relationships among theoretical constructs, which can be integrated into practical managerial frameworks. Finally, future research is called for to help service managers improve the different aspects of organizational performance through benchmarking best practices in manufacturing as well as other service organizations. At the conclusion of this research, the authors would like to express their appreciation to the capable reviewers of this journal for their valuable input. At the conclusion of this research, the authors would like to express their appreciation to the capable reviewers of this journal for their valuable input.
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Purbey, Sh., Mukherjee, K. and Bhar, Ch. (2007), Performance measurement system for healthcare processes, International Journal of Productivity and Performance Management, Vol. 56 No. 3, pp. 241-51. nnqvist, A. and Kujansivu, P. (2007), Performance measurement Rantanen, H., Kulmala, H., Lo systems in the Finnish public sector, International Journal of Public Sector Management, Vol. 20 No. 5, pp. 415-33. Santori, P.R. and Anderson, A. (1987), Manufacturing performance in the 1990s: measuring for excellence, Journal of Accountancy, Vol. 164 No. 5, pp. 141-7. Shepherd, C. and Gunter, H. (2006), Measuring supply chain performance: current research and future directions, International Journal of Productivity and Performance Management, Vol. 55 No. 4, pp. 242-58. Tangen, S. (2005), Analysing the requirements of performance measurement systems, Measuring Business Excellence, Vol. 9 No. 4, pp. 46-54. Vagnoni, E. and Maran, L. (2008), Public sector benchmarking: an application to Italian health district activity plans, Benchmarking: An International Journal, Vol. 15 No. 3, pp. 193-211. van Peursem, K., Pratt, M. and Lawrence, S. (1995), Health management performance: a review of measures and indicators, Accounting, Auditing & Accountability Journal, Vol. 8 No. 5, pp. 34-70. Wilson, C., Hagarty, D. and Gauthier, J. (2003), Results using the balanced scorecards in the public sector, Journal of Corporate Real Estate, Vol. 6 No. 1, pp. 53-63. Wisniewski, M. and Olafsson, S. (2004), Developing balanced scorecards in local authorities: a comparison of experience, International Journal of Productivity and Performance Management, Vol. 53 No. 7, pp. 602-12. Yasin, M., Romanova, N. and Miller, P. (2006), The extent and nature of models utilization in service operational setting, Proceedings of the Annual Meeting of the Midwest Business Administration Association, Chicago, IL, pp. 1-26. Further reading Adcroft, A. and Willis, R. (2005), The (un)intended outcome of public sector performance measurement, International Journal of Public Sector Management, Vol. 18 No. 5, pp. 386-400. Al-Turki, U. and Duffuaa, S. (2003), Performance measures for academic departments, International Journal of Educational Management, Vol. 17 No. 7, pp. 330-8. Appel-Meulenbroek, R. and Feijts, B. (2007), CRE effects on organizational performance: measurement tools for management, Journal of Corporate Real Estate, Vol. 9 No. 4, pp. 218-38. Atkinson, H. and Brown, J. (2001), Rethinking performance measures: assessing progress in UK hotels, International Journal of Contemporary Hospitality Management, Vol. 13 No. 3, pp. 128-36. Ayadi, O., Adebayo, A. and Omolehinwa, E. (1998), Bank performance measurement in a developing economy: an application of data envelopment analysis, Managerial Finance, Vol. 24 No. 7, pp. 5-16. Barros, C. (2005), Performance measurement in tax ofces with a stochastic frontier model, Journal of Economic Studies, Vol. 32 No. 6, pp. 497-510. Bertot, J., McClure, Ch. and Ryan, J. (2000), Developing national network statistics and performance measures for US public libraries: issues, ndings and recommendations, Performance Measurement and Metrics, Vol. 1 No. 1, pp. 15-42.
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