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Age - Group Consumer - Behavior Crosstabulation

The document analyzes consumer behavior data by age group, gender, education level, and income level. It shows that: - Younger age groups (18-25 and 26-30) shopped online more than older groups. - There was little difference in online shopping rates between men and women. - Those with post-graduate degrees shopped online the most, followed by graduates. - There were no significant differences found in online shopping rates among income levels.

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hunnygoyal
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80 views5 pages

Age - Group Consumer - Behavior Crosstabulation

The document analyzes consumer behavior data by age group, gender, education level, and income level. It shows that: - Younger age groups (18-25 and 26-30) shopped online more than older groups. - There was little difference in online shopping rates between men and women. - Those with post-graduate degrees shopped online the most, followed by graduates. - There were no significant differences found in online shopping rates among income levels.

Uploaded by

hunnygoyal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Age_Group * Consumer_Behavior Crosstabulation

Consumer_Behavior
shop online

Total

don't shop
online

Count
% within Age_Group
18-25

% within
Consumer_Behavior
% of Total
Count
% within Age_Group

26-30

% within
Consumer_Behavior
% of Total

120

54

174

69.0%

31.0%

100.0%

82.2%

76.1%

80.2%

55.3%

24.9%

80.2%

14

21

66.7%

33.3%

100.0%

9.6%

9.9%

9.7%

6.5%

3.2%

9.7%

12

58.3%

41.7%

100.0%

4.8%

7.0%

5.5%

3.2%

2.3%

5.5%

10

50.0%

50.0%

100.0%

3.4%

7.0%

4.6%

2.3%

2.3%

4.6%

146

71

217

67.3%

32.7%

100.0%

100.0%

100.0%

100.0%

67.3%

32.7%

100.0%

Age_Group
Count
% within Age_Group
31-35

% within
Consumer_Behavior
% of Total
Count
% within Age_Group

36 & above

% within
Consumer_Behavior
% of Total
Count
% within Age_Group

Total

% within
Consumer_Behavior
% of Total

Chi-Square Tests
Value

df

Asymp. Sig. (2sided)

.568

Likelihood Ratio

1.922

.589

Linear-by-Linear Association

1.891

.169

Pearson Chi-Square

2.021

N of Valid Cases

217

gender * Consumer_behavior Crosstabulation


Consumer_behavior
shop
Count
% within gender
male

% within
Consumer_behavior
% of Total

Total

dont shop online


85

40

125

68.0%

32.0%

100.0%

58.2%

56.3%

57.6%

39.2%

18.4%

57.6%

61

31

92

66.3%

33.7%

100.0%

41.8%

43.7%

42.4%

28.1%

14.3%

42.4%

146

71

217

67.3%

32.7%

100.0%

100.0%

100.0%

100.0%

67.3%

32.7%

100.0%

gender
Count
% within gender
female

% within
Consumer_behavior
% of Total
Count
% within gender

Total

% within
Consumer_behavior
% of Total

Chi-Square Tests
Value

Pearson Chi-Square
Continuity Correction
Likelihood Ratio

Asymp. Sig. (2-

Exact Sig. (2-

Exact Sig. (1-

sided)

sided)

sided)

.792

.014

.907

.069

.793

.069
b

df

Fisher's Exact Test

.884

Linear-by-Linear Association

.069

N of Valid Cases

217

.453

.793

Education * Consumer_Behavior Cross tabulation


Consumer_Behavior
Shop online

Total

don't shop
online

Count
% within Education
Post Graduate

% within
Consumer_Behavior
% of Total
Count
% within Education

Graduate

% within
Consumer_Behavior
% of Total

73

32

105

69.5%

30.5%

100.0%

50.0%

45.1%

48.4%

33.6%

14.7%

48.4%

62

28

90

68.9%

31.1%

100.0%

42.5%

39.4%

41.5%

28.6%

12.9%

41.5%

11

54.5%

45.5%

100.0%

4.1%

7.0%

5.1%

2.8%

2.3%

5.1%

11

45.5%

54.5%

100.0%

3.4%

8.5%

5.1%

2.3%

2.8%

5.1%

Education
Count
% within Education
Matriculation

% within
Consumer_Behavior
% of Total
Count
% within Education

intermediate

% within
Consumer_Behavior
% of Total

Count
% within Education
Total

% within
Consumer_Behavior
% of Total

146

71

217

67.3%

32.7%

100.0%

100.0%

100.0%

100.0%

67.3%

32.7%

100.0%

Chi-Square Tests
Value

df

Asymp. Sig. (2sided)

.316

Likelihood Ratio

3.330

.343

Linear-by-Linear Association

2.433

.119

Pearson Chi-Square

3.537

N of Valid Cases

217

Income * Consumer_Behavior Crosstabulation


Consumer_Behavior
shop online

Total

don't shop
online

Count
% within Income
upto 15000

% within
Consumer_Behavior
% of Total
Count
% within Income

Income

15000-25000

% within
Consumer_Behavior
% of Total
Count
% within Income

25000 & above

% within
Consumer_Behavior
% of Total

29

14

43

67.4%

32.6%

100.0%

19.9%

19.7%

19.8%

13.4%

6.5%

19.8%

86

42

128

67.2%

32.8%

100.0%

58.9%

59.2%

59.0%

39.6%

19.4%

59.0%

31

15

46

67.4%

32.6%

100.0%

21.2%

21.1%

21.2%

14.3%

6.9%

21.2%

Count
% within Income
Total

% within
Consumer_Behavior
% of Total

146

71

217

67.3%

32.7%

100.0%

100.0%

100.0%

100.0%

67.3%

32.7%

100.0%

Chi-Square Tests
Value

df

Asymp. Sig. (2sided)

.999

Likelihood Ratio

.001

.999

Linear-by-Linear Association

.000

.997

N of Valid Cases

217

Pearson Chi-Square

.001

a. 0 cells (.0%) have expected count less than 5. The minimum expected
count is 14.07.

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