Creative Problems
Do not Succumb to Logic
Have no one right answer
And have too many wrong answers
They are a bit like okes ! you o"ten do not
"ind out how good they really are until
a"ter you have tried them out
So how do we
"ind the
solutions to
these tricky
challenges#
$se Creativity%
A Creative Solution
&s new ' else its not creative%
&s use"ul ' solves the (roblem
&s "easible ' in the real world
)ut where is Creativity in an
organi*ation#
&s it in its Peo(le#
&s it in the &nnovation Processes#
&s it in the Products + Services +
)usiness ,odels#
)etter have in all o" them%
-hy#
)ecause. in a /lat -orld
&nnovation will kee( you on the ma(%
)ecause. Hard work
0 Low Cost
Are no longer enough 111
2emember3
&ntellectual Arbitrage
is here to stay%
Creativity by individuals and teams
is a starting point for innovation4
Creativity is a necessary
but not sufficient
condition "or &nnovation1
Also. Invention is re5uired "or
&nnovation to take (lace1
&nvention is a new idea that is
turned into a tangible outcome1
6T6H. &nnovation is the conversion o"
a new idea into revenues & profits.
Collate
Create
Commercialize
Collect & collate Ideas
Engage complete business ecosystem
Filter the collated ideas
Sponsor
Prototyping / PoC
SLDC / Project anagement
Implementation
!o "o ar#et
Social ar#eting
C
7
&nnovation ,ethodology
$C% Cognizant "echnology Solutions &Solutions & Inno'ations !roup( CSP)
Are you ready to &nnovate#
Start "iring%
A. Prem 89:;<<<=
(rem1a>cogni*ant1com