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Table: 1 Distribution Respondent Analysis According To Their Gender Wise

The document contains 14 tables presenting results of a survey about deodorant brands Axe and Lux. The tables show responses broken down by gender, age, income, brand awareness, brand preference, factors influencing purchase decisions, repurchase intentions, product satisfaction, and which brand first comes to mind when shopping for deodorant. Most respondents reported using Axe, finding it to provide better value and quality than Lux. Advertising and promotions were seen as impacting brand image and extension.

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John Carpenter
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47 views14 pages

Table: 1 Distribution Respondent Analysis According To Their Gender Wise

The document contains 14 tables presenting results of a survey about deodorant brands Axe and Lux. The tables show responses broken down by gender, age, income, brand awareness, brand preference, factors influencing purchase decisions, repurchase intentions, product satisfaction, and which brand first comes to mind when shopping for deodorant. Most respondents reported using Axe, finding it to provide better value and quality than Lux. Advertising and promotions were seen as impacting brand image and extension.

Uploaded by

John Carpenter
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as ODT, PDF, TXT or read online on Scribd
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Table : 1 Distribution respondent analysis according to their gender wise :

Male Female
0
10
20
30
40
50
60
70
Frequency
%
Respondent
Male 60 55
Female 40 45
Frequency %
Table : 2 Distribution respondent analysis according to their age wise :
20-25 35 30
25-30 25 40
30-35 20 10
35-40 20 20
Age Frequency %
20-25 25-30 30-35 35-40
0
5
10
15
20
25
30
35
40
45
Frequency
%
Table : 3 Distribution respondent analysis according to their incomewise:
5000-10000 20 25
10000-15000 40 40
15000-20000 15 20
20000-30000 25 15
Income Frequency %
5000-10000 10000-15000 15000-20000 20000-30000
0
5
10
15
20
25
30
35
40
45
Frequency
%
Table :4 Are you aware about the brands of Lux Deodorant and Axe
Agree Disagree Neutral
0
10
20
30
40
50
60
70
80
0
Frequency
%
Respondent
Agree 0 !0
"#sagree 10 15
$eutral 10 15
Frequency %
Table :! "hich deodorant do you generally use
Axe Lux Deodorant Others
0
10
20
30
40
50
60
70
Frequency
%
Respondent
A%e 50 60
&u% "eodorant 40 25
't(ers 10 15
Frequency %
Table : # "hich brand gi$es you more $alue for your money
Axe Lux Deodorant Others
0
10
20
30
40
50
60
Respondent
A%e 45 55
&u% "eodorant 35 35
't(ers 20 10
Frequency %
Frequency
%
Table :% Do you thin& that the factors li&e ad$ertisement' sales promotion and
offers will ha$e an impact on brand extension or brand image of a company
Respondent
Agree 50 50
)trongly Agree 25 35
$eutral 25 15
Frequency %
Agree Strongy Agree !eutra
0
10
20
30
40
50
60
Frequency
%
Table: ( Do you still prefer your brand when they increase price
Respondent
Agree 50 50
)trongly Agree 40 45
$eutral 10 5
Frequency %
Agree !tr"ngly Agree Neutral
0
10
20
30
40
50
60
Frequency
%
Table:) "hich product is good in terms of *uality
Respondent
A%e 50 60
&u% "eodorant 30 20
ot(ers 20 20
Frequency %
A#e $u# De"%"rant "t&ers
0
10
20
30
40
50
60
70
Frequency
%
*a+le,10 -(#c( #s eas#ly a.a#la+le #n stores/
A%e 55 60
&u% "eodorant 45 40
A#e $u# De"%"rant
0
10
20
30
40
50
60
70
'"lumn (
'"lumn '
Table: 11 +f you go for repurchase of your product will you prefer the same
product or not
Respondent
A%e 50 45
&u% "eodorant 40 40
't(ers 10 15
Frequency %
A#e $u# De"%"rant )t&ers
0
10
20
30
40
50
60
Frequency
%
Table : 12 Does your product satisfy your need
Respondent
yes 55 60
$o 45 40
Frequency %
yes N"
0
10
20
30
40
50
60
70
Frequency
%
Table: 13 "hich brand name comes to your mind first when you go for buying
for deodorant
Respondent
A%e 50 55
&u% "eodorant 40 30
't(ers 10 15
Frequency %
A#e $u# De"%"rant )t&ers
0
10
20
30
40
50
60
Frequency
%
Table : 14 "hich product do you li&e more
Respondent
A%e 50 55
&u% "eodorant 40 30
't(ers 10 15
Frequency %
A#e $u# De"%"rant )t&ers
0
10
20
30
40
50
60
Frequency
%

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