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FieldFresh Foods Leader Profile

Sanjay Nandrajog is the CEO and Director of FieldFresh Foods Pvt. Ltd., a 50:50 joint venture between Bharti Enterprises and Del Monte Pacific Limited established in 2004. FieldFresh pioneered the creation of export supply chains for fresh fruits and vegetables from India to markets in the UK, EU, Japan, and Australia. Under Nandrajog's leadership, FieldFresh works with over 4,500 small farmers, offering price guarantees and support to meet global standards, increasing farmer incomes by 25-30% on average. The company's state-of-the-art facility in Ludhiana conducts research and training to successfully transfer new crop varieties to farmers' fields.

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323 views1 page

FieldFresh Foods Leader Profile

Sanjay Nandrajog is the CEO and Director of FieldFresh Foods Pvt. Ltd., a 50:50 joint venture between Bharti Enterprises and Del Monte Pacific Limited established in 2004. FieldFresh pioneered the creation of export supply chains for fresh fruits and vegetables from India to markets in the UK, EU, Japan, and Australia. Under Nandrajog's leadership, FieldFresh works with over 4,500 small farmers, offering price guarantees and support to meet global standards, increasing farmer incomes by 25-30% on average. The company's state-of-the-art facility in Ludhiana conducts research and training to successfully transfer new crop varieties to farmers' fields.

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Sagar Shinde
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Sanjay Nandrajog

CEO & Director


FieldFresh Foods Pvt. Ltd. (a Bharti Enterprise)



Sanjay Nandrajog joined FieldFresh Foods Pvt. Ltd. as Chief Executive
Officer in November 2007. Since January 2003, Sanjay has held several
leadership positions in the Bharti group in the Airtel Mobility business across
both North and South business hubs. His last assignment was as Executive
Director, International Operations, responsible for the Seychelles, Channel
Islands and Sri Lanka operations. A chemical engineer from IIT Delhi and a
graduate of IIM Calcutta, Sanjay has over 27 years of experience in diverse
industries including telecom, beverages, cosmetics and fertilizers. He has
worked in PepsiCo, Lakme and ICI in various sales and marketing, general
managerial and leadership roles.

FieldFresh Foods Pvt. Ltd. was established in 2004 with an objective of Linking the Indian Fields to
the World, primarily out of the desire to make a difference in one of the most underserved sectors in
the countryhorticulture. Bharti FieldFresh is a 50:50 JV between Bharti Enterprises, one of Indias
largest business groups, and Del Monte Pacific Limited, Philippines. The partnership was initiated to
offer processed food and beverage products in India under the Del Monte brand and fresh
vegetables in its export markets under the FieldFresh brand.

Since inception, FieldFresh has pioneered the creation of export oriented agri-supply chains for select
fresh fruits and vegetables for the UK, EU, Japanese and Australian markets. At FieldFreshs state-
of-the-art Agri Centre of Excellence (ACE), Ludhiana, through extensive R&D and trainings, Baby
Corn, Sweet Corn, varieties of Chillies, Beans and Snow Peas etc have been successfully transferred
to the farmer fields as diversification crops. Farmers are offered a Price & Pick-up (P&P) guarantee
and full technical support, so as to enable them to follow Global GAP standards and meet stringent
pesticide controls. As a result, the partner farmer incomes have gone up by 25% to 30% on an
average as compared to alternate crops.

FieldFresh has a commercial relationship with over 4,500 small and marginal farmers in the Punjab,
Maharashtra and Andhra Pradesh, by either engaging directly or through agri-entrepreneurs. It is the
largest Indian exporter of fresh baby corn and fresh sweet corn to the UK/EU markets, built on the
foundation of strong customer relationships. With a focused effort on creating partnerships with stake
holders across the supply chain, FieldFresh offers itself as a platform to develop and test innovative
solutions for the Indian Agriculture.

The journey so far has been extremely eventful, filled with several learnings. FieldFresh Foods has
been able to steadily evolve a differentiated agri-business model with a positive impact on the lives of
thousands of farmers.


SANJAY NANDRAJOG may be reached at:
[email protected]| Office phone | Fresh Foods FieldFresh Foods Pvt Ltd, 1
st
Floor, Tower
C-2, Plot No. 16, Udyog Vihar Phase IV, Gurgaon - 122 015, Haryana, India

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