Subject of SWOT analysis: (define the subject of the an
strengths
weaknesses
Advantages of proposition?
Capabilities?
Competitive advantages?
USP's (unique selling points)?
Resources, Assets, People?
Experience, knowledge, data?
Financial reserves, likely returns?
Marketing - reach, distribution, awareness?
Innovative aspects?
Location and geographical?
Price, value, quality?
Accreditations, qualifications, certifications?
Processes, systems, IT, communications?
Cultural, attitudinal, behavioural?
Management cover, succession?
Disadvantages of proposition?
Gaps in capabilities?
Lack of competitive strength?
Reputation, presence and reach?
Financials?
Own known vulnerabilities?
Timescales, deadlines and pressures?
Cashflow, start-up cash-drain?
Continuity, supply chain robustness?
Effects on core activities, distraction?
Reliability of data, plan predictability?
Morale, commitment, leadership?
Accreditations, etc?
Processes and systems, etc?
Management cover, succession?
opportunities
threats
Market developments?
Competitors' vulnerabilities?
Industry or lifestyle trends?
Technology development and innovation?
Global influences?
New markets, vertical, horizontal?
Niche target markets?
Geographical, export, import?
New USP's?
Tactics - surprise, major contracts, etc?
Business and product development?
Information and research?
Partnerships, agencies, distribution?
Volumes, production, economies?
Seasonal, weather, fashion influences?
Political effects?
Legislative effects?
Environmental effects?
IT developments?
Competitor intentions - various?
Market demand?
New technologies, services, ideas?
Vital contracts and partners?
Sustaining internal capabilities?
Obstacles faced?
Insurmountable weaknesses?
Loss of key staff?
Sustainable financial backing?
Economy - home, abroad?
Seasonality, weather effects?
ct of the analysis here)
swot analysis example
This SWOT analysis example is based on an imaginary situation. The scenario is based on a business-to-busines
Subject of SWOT analysis example: the creation of own
strengths
weaknesses
End-user sales control and direction.
Right products, quality and reliability.
Superior product performance vs competitors.
Better product life and durability.
Spare manufacturing capacity.
Some staff have experience of end-user sector.
Have customer lists.
Direct delivery capability.
Product innovations ongoing.
Can serve from existing sites.
Products have required accreditations.
Processes and IT should cope.
Management is committed and confident.
Customer lists not tested.
Some gaps in range for certain sectors.
We would be a small player.
No direct marketing experience.
We cannot supply end-users abroad.
Need more sales people.
Limited budget.
No pilot or trial done yet.
Don't have a detailed plan yet.
Delivery-staff need training.
Customer service staff need training.
Processes and systems, etc
Management cover insufficient.
opportunities
threats
Could develop new products.
Local competitors have poor products.
Profit margins will be good.
End-users respond to new ideas.
Could extend to overseas.
New specialist applications.
Can surprise competitors.
Support core business economies.
Could seek better supplier deals.
Legislation could impact.
Environmental effects would favour larger
Existing core business distribution risk.
Market demand very seasonal.
Retention of key staff critical.
Could distract from core business.
Possible negative publicity.
Vulnerable to reactive attack by major com
on a business-to-business manufacturing company, who historically rely on distributors to take their products to the end use
ation of own distributor company to access new end-user sec
e for certain sectors.
g experience.
end-users abroad.
ed plan yet.
taff need training.
r insufficient.
cts would favour larger competitors.
ess distribution risk.
ry seasonal.
core business.
ive attack by major competitors.
ake their products to the end user market. The opportunity, and therefore the subject for the SWOT analysis, is for the man
ew end-user sectors not currently being developed.
e SWOT analysis, is for the manufacturer to create a new company of its own to distribute its products direct to certain end
eloped.
ts products direct to certain end-user sectors, which are not being covered or developed by its normal distributors.
its normal distributors.
