George Hutton

mindpersuasion.com

George Hutton

mindpersuasion.com

Contents
Human Brain Organization
The Split between the Conscious and Unconscious
The Conscious-Unconscious Split
Conscious and Unconscious--Differences in Size
The Magic Box Theory
The Perils of Modern Education
Necessary Ingredients for Learning
Techniques for Massive Memory
Learning Languages
Creativity
Secrets of Increasing Creativity
Conclusion and Final Words

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Human Brain Organization

Thank you for purchasing this course. Investing in your own
skills is one of the best investments you can make. The most
lucrative skill you can develop is the skill of consistently
increasing and improving your own intelligence, creativity,
and memory.
These are the skills that are behind all other skills. The better
you are at utilizing your amazing brain, the easier and more
profitable everything else in your life will be.
There're two things we need to be clear on up front. One is
that human intelligence, creativity, and memory are NOT set
in stone. Just like a muscle, if you exercise your brain
properly, you will significantly increase how it can work for
you. Just like your legs, arms or back, the stronger and more
flexible it is the more stuff you'll be able to do.
The biggest myth about "smart people" is that theyre lucky,
or they've got good DNA, or they were born that way.
It's an easy assumption to make, but consider seeing
somebody with a highly developed physique. Do we assume
they were born that way? No. We assume they must spend a
lot of time at the gym, and they must be VERY careful about
what they eat. Because we have our own collection of
experiences of our attempts to shape our own body size and
shape, we automatically link body shape (ours or somebody
else's) to behavior, at least on some level.
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But since we've all been through the horribly boring process
of formal education (more on that later!), we just assume
that some people are smart and other people, not so much.
Again, nothing could be further from the truth. No matter how
intelligent you are, you CAN become more intelligent. No
matter how good or bad your memory is, it WILL become
better. No matter how creative (or un-creative) you may be,
you WILL develop the creativity of da Vinci, so long as you do
the exercises in this course.
Just like it's IMPOSSIBLE to NOT create a well-defined
physique if you eat a diet of chicken breasts and broccoli and
spend four hours a day in the gym, it's IMPOSSIBLE to NOT
create a genius mind by doing the exercises in this course
and regularly listening to the accompanying hypnosis
sessions.
That is the FIRST thing you need to accept and believe on a
deep level. Your brain is exactly like a muscle. The more you
properly exercise it, the stronger it will get.
The second thing is fairly self-evident. The smarter you are,
the easier life will be. The more money you'll tend to make.
The stronger your sense of self-belief will tend to be. More
likely than not, when you enter into an unfamiliar situation,
you'll most likely think to yourself, "I got this."
You'll learn to see your mind as a tool, an incredibly
wonderful gift that can be the source of everything beautiful
in your life.
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The exercises and concepts in this course are easy to do, easy
to practice, and don't take much time. Unlike needing to
spend hours at the gym every day, you WILL easily become a
genius in six to twelve months, with only ten to twenty
minutes a day of these exercises and listening to the hypnosis
sessions whenever you have time.
Please. Stop. Take a deep breath, and read that again.
By doing the exercises in this course, and listening to the
accompanying hypnosis sessions, you WILL become a genius.
Not one of those stereotypical geniuses on TV who is brilliant
in Quantum Physics but couldn't tie a necktie to save his life.
You'll be a well-rounded, whole-brained genius that can easily
solve any problem that comes your way with creative
elegance, which is becoming rarer and rarer nowadays.
What will this mean for you?
Before we continue, imagine life as a genius. Imagine having
flashes of brilliance throughout the day. Imagine all the ideas
that you can turn into products or services. Imagine all the
solutions you'll be able to come up with to problems--your
own problems, relationship problems, and yes, even society's
problems.
What will life be like when problems stop being sources of
frustration and anxiety but instead sources of opportunity and
creativity? What will your life be like when you accept the
truth of who you really are, that your life is meant to for
helping yourself, helping others, and enriching all of those
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around you, merely by your presence?

Keep these ideas in mind when going through this course.
In the first part, we'll be going over the nature of your brain,
the difference between your conscious and unconscious, and
the vast untapped potential sitting right between your ears.
You'll understand some of the common pitfalls to memory,
intelligence, and creativity and understand that all of these
can easily and systematically be increased throughout the
rest of your life.
Finally, we'll get into plenty of specific exercises that will show
you exactly what to do on a daily basis to slowly and
methodically turn your brain into a problem-solving
powerhouse of imagination, creativity, and raw intelligence.

George Hutton

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The Split between the Conscious and Unconscious

Tons of stuff has been written regarding the differences
between the conscious and unconscious, so you likely already
have a few ideas about it. However, since this is a course
based on giving you some real-world skills and understanding
so you'll have some specific strategies to increase your brain
power in measurable ways, we'll keep this as scientifically
grounded as possible.
To begin with, the processes of the conscious and
unconscious are not separate. There's not a separate physical
area in your brain that is "unconscious" and a physical area of
your brain that is "conscious."
In reality, our unconscious is a collection of certain
"processes" that don't need our conscious awareness to
function. Your brain is an incredible device that records
information, does calculations, and comes up with emotional
responses based on those calculations.
When we speak of having a good "memory," we mean being
able to dig into our "unconscious" with our conscious minds
and come back with the required information. When we speak
of high "intelligence," we mean being able to consciously
understand complicated things and interactions out in the
world and using those understandings to accurately predict
future events or modifying our behaviors in anticipation of
those future events.
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Those that have poor memories can't remember where they

put their shoes. Those with low intelligence stare at an
oncoming tsunami and wonder what to do.
Those with fantastic memories can remember when, where
and how they first met their spouse like it was yesterday.
Those with high intelligence can "read between the lines"
during an important meeting, accurately predict who is going
to say what, and mentally prepare themselves with a proper
response.

George Hutton

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The Conscious-Unconscious Split

Long ago, humans were lower primates. And like all other
mammals, we didn't have very high reasoning skills. We had
instincts that were created by evolution.
Those that heard the sound of an approaching tiger quickly
felt the feeling of fear and took off in the opposite direction.
This didn't require any conscious thought. Only an
unconscious response. An instinct.
Despite how advanced humans have become, how rich our
language is, the amazing things we've created, from beautiful
artwork to advanced medicine to frozen burritos, we are still
largely driven by instincts.
Because instincts operate outside of our conscious awareness,
they are part of our unconscious processes. Even when we
are thinking consciously, we are highly dependent on our
unconscious instincts to help us along.
Imagine for a moment that you are hungry. You'd like
something to eat. So, you take a few minutes to consider
what you'd like. After a few moments, you decide you'd like a
pizza. So, you look for that coupon that came in the mail a
few days ago. You look at the picture and decide you'd like
pepperoni and mushroom. You call, order your pizza, wait for
it to be delivered, and eat it.
Which part of this simple activity was conscious, and which
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was unconscious? Which part required memory, and which

part required intelligence?
Your craving for food was unconscious. You don't need to
consciously remember to eat. However, your decision to eat
pizza was conscious. It was determined after recalling to mind
all the things you've eaten in the past. This required the
cooperation of your memory and your unconscious.
Say, you considered briefly eating a cheeseburger. In a flash,
your unconscious calculated the last few times you've eaten a
cheeseburger, calculated how difficult and expensive it would
be to get a cheeseburger, and quickly compared that to your
current energy level and even to how much money was in
your wallet. However, you dont see this process. When you
considered a cheeseburger, you got a "feeling" delivered to
your conscious mind from your unconscious.
Your unconscious then did the same thing when considering
all other potential meals. Then your unconscious went "meta"
and quickly compared all the "feelings" that it calculated
based on your past experiences.
Then, when you finally "decided" to order a pizza, you had to
remember where you put the coupon. You had to have
enough intelligence to work the phone and talk to the person
on the other end and give them directions to, or at least an
address of, your house.
If you think this is a bit tedious, just to order a pizza, imagine
that your unconscious is going through thousands of
calculations like this EVERY SECOND.
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That is the vast power of your unconscious mind. It is a result

of hundreds of thousands of years of "human" evolution,
which was incredibly competitive. Only the quick witted, the
nimble of mind, could survive and pass on those genes to
their offspring.
YOU are the result of that long and vicious competition.
The greatness that lies within you is on the border of your
conscious and unconscious. So, how well you can "dip into"
your unconscious processes and pull up information, feelings,
and ideas will determine how successful you are in life.
The clearer you are with your objectives, the more likely your
unconscious will be able to take the information happening
around you and give your conscious mind helpful information,
ideas, and intuitions on how to behave in order to get what
you want.

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Conscious and Unconscious--Differences in Size

The conscious brain can only handle 5 to 10 pieces of
information at once. It is easily confused, easily manipulated,
and gives up quickly. The unconscious, on the other hand,
can handle up to a million bits of information per second.
As a metaphor, consider this. You've got a huge field that is
packed with information. The information is written down in
text, the same size as you are reading now. The field is about
100 square miles, or ten miles one each side. That is the
equivalent of over four BILLION pieces of A4 size paper.
How much can you conscious mind see at any one given
time? About three or four short sentences. Max.
How fast is your unconscious mind? To answer that, consider
these questions. Notice the process of finding the answer, and
notice how long it takes for your vast unconscious to deliver
them. Just take the time to read and think about the
questions, and notice the process speed.
What happened on your last birthday?
Who was the first person you kissed?
When was the last time you ate something red? What was it?
This gives you just a quick glimpse of the vastness of your
unconscious.
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Now, you may notice that the first two questions were easy to
remember, but the last one might have taken some time.
Why is that?
Your own birthday is very important. As you are experiencing
it or living it, you are likely feeling and doing things that you
label with great importance. The same with kissing
somebody.
But what about the last time you ate something red? Since
we don't normally take time to remember the food we eat, it's
harder to dig up that information.
This is the first clue on how to more easily remember things.
How we put them in will have a huge effect on how well we
recall them.
We'll get more into the specific strategies later on, but for
now, let's look at one of the unhelpful myths of memory.

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The Magic Box Theory

Most of us say things to ourselves about our poor memories.
"I can't remember names."
"I always do terrible on tests."
"If I don't make a list, I won't remember it."
But think of the last time you met somebody. You said your
name, and they gave you theirs. Did you do anything specific
to remember their name, or did you simply "hope" that you'd
remember it? If you do that (hope that you'll remember),
which is what most people do, you likely don't remember
names well, which most people don't. But if you learn to put
things into your mind with importance, it will be MUCH easier
to get them out later. (We'll cover specifics in a later section.)
Since you didn't take any time or specific effort to put any
special importance on that particular piece of information,
your unconscious didn't think it was very important. Now, you
may have WANTED to remember their name, but that's not
enough.
Remember, your brain is a physical thing. It operates
according to the laws of biology, physiology, and chemistry.
Simply wanting something isn't enough.
Imagine you're standing there on the free throw line on a
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basketball court. You've been on the team for three years,

but you've never played, and you've never practiced.
Suddenly, for whatever reason, you're in the game. If you
make the shot, your team wins, and you're a hero. If you
miss, your team loses and you'll be banished to the edge of
town where all failed basketball players go. Sure, you WANT
to make the shot. You're sufficiently motivated. But unless
you know HOW to shoot, unless you've practiced shooting,
you will only make the shot if you are lucky.
This is how most of us treat our minds, like a magic box that
sometimes spits out what we want and other times fails us.
But if you never practiced basketball, did the basketball fail
you? Did the gods of luck fail you? Did the hoop fail you? Did
your arms fail you?
Nope.
Now this may sound harsh, but if you have trouble
remembering things, it only means you aren't using your
tools in the most effective manner.
Luckily, learning how to use your brain effectively is pretty
easy. So easy that once you start using the techniques in this
course, your friends, boss, and coworkers will think you're a
genius.
And you will be.

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The Perils of Modern Education

Humans did pretty well before schools were invented. One of
the reasons that humans became the predominant species on
Earth is because of our flexibility. There're not a lot of
environments on Earth where humans haven't lived. Extreme
cold, extreme heat, extreme elevations, we've figured out
how to live there. That means learning is something that we
do well. Very well.
However, in modern times, there's a theory that somehow the
brain "switches off" when we turn seven or eight. Most people
readily agree that kids learn quickly, and adults learn slowly.
But is this really true? Do our brains suddenly decreasing in
learning ability? Does something happen?
To be sure, in our modern world, it certainly does. But it
wasn't always that way. In fact, up until recently, our human
brain was designed to live in an environment and
continuously learn about that environment as we got older.
In some of the societies that still live in the "hunter-gatherer"
model, the best hunters don't reach their stride until well into
their forties. How would this be possible if learning "shut off"
at age five or six?
Children are naturally curious. When we were very young, we
wanted to know everything. We were natural explorers of our
environment.
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So what happens? Does our brain go through some chemical

and physical transformation when we reach the age of seven
or eight, or is something else going on?
The truth is that we are ALL geniuses when we are born. But
by the time we finish formal education, we are all degeniused. Our creativity is killed; our natural curiosity is
snuffed out, and we are trained to be obedient workers.
While the political history of our educational system is beyond
the scope of this manual, understanding the basics helps us
to understand why it does the opposite of what we think it's
supposed to do.
Originally, large-scale education was designed as a sorting
mechanism rather than a training mechanism. It was
designed to sort the elites from the workers and the soldiers.
It wasn't designed to "educate" anybody. It was designed to
put everybody through a big filter and allow the entities, such
as the state and large corporations, to skim the talent from
the top. The rest were shuttled into menial jobs, such as
factory workers and soldiers.
If you had trouble in school, you're not alone. School wasn't
designed to educate you. It wasn't designed to prepare you
for the world. It wasn't designed to elicit from you the gifts
that will allow you to live a rich and prosperous life. It was
designed to sort you.

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Necessary Ingredients for Learning

While it may seem like a self-evident truth, in order to learn
something, it helps if you actually want to learn whatever it is
you are intending to learn.
This is one of the drawbacks of formal education. There's not
a lot of information we learn in school that is even partially
interesting to most children. The tragedy is we are forced to
withstand the horribly boring educational process, don't do
very well at it, and then conclude that we aren't good at
learning.
But recall some things, now, that you learned easily. Things
you wanted to know or things that you wanted to do. If you
were looking for a party where several eager lovers were
waiting for you, you likely wouldn't have any trouble recalling
the directions. If you wanted to cook something delicious, you
likely would only need to go through the process a few times
before learning the recipe by heart. If you were excited about
going to a foreign country for the first time, you likely learned
a few phrases with relative ease.
Compare this to the daily drudgery of learning in a classroom
and you'll see a huge difference.
One thing to understand is the difference in motivational
systems. Humans are all motivated by a combination of pain
and pleasure. We do things to either avoid pain or move
closer to pleasure. Usually it's a combination of both. Some
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are more highly motivated by moving away from pain. Others

are more highly motivated to move toward pleasure.
However, when you think of the internal motivations that are
likely triggered in formal education, it's more likely to move
away from pain.
Sure, you might feel good by getting good grades, but the
entire classroom environment is designed to punish children
that don't behave or don't learn. In fact, the bulk of the
motivational strategies of most educators today is vague
when speaking of moving toward pleasure and very specific
when moving toward pain.
What does this mean?
Consider a teacher trying to motivate the students. He or she
may say something like, "This test is important to your
future," or "You'd better study hard if you want to get into a
good college," or "If you want to have a successful life, you'd
better study hard." These are all vague promises of a better
future in an indeterminate time. Something vague that will
happen at some vague time in the future. It would take a lot
of concentrated effort on the student's part to turn those
vague promises into specific goals.
On the other hand, think of the negatives associated with
learning (or not learning, as the case may be) in school. If
you don't do well, either on a test or simply by answering
incorrectly in class, the pain is immediate and very specific.
Being proven wrong in front of your peers is a horrible
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feeling. This is precisely one of the main reasons that children

go from outwardly expressive, charismatic and magnetic kids
to shy young adults.
And guess what? This is the absolute WORST situation for
learning.
The best situation for learning is when you are relaxed, when
you feel safe enough to make and learn from your mistakes,
and when you are learning something based on your own
decision and desire to learn.
Consider a young child learning to walk. They've decided on
their own that they want to walk, as they want to copy the
adults around them. When they try and fail, they get nothing
but support, encouragement, and praise from their parents.
They feel completely safe because any time they feel afraid,
they parents usually rush in to lend a hand, emotionally and
physically. Any success is met with immediate gratification.
Any failure is met with immediate support. In fact, when a
child is learning to stand up and walk, the very process of
trying, failing, and trying again based on previous feedback is
enjoyable.
Now, let's compare that to the typical situation in most
elementary schools. Failure is usually met with criticism,
either overtly from the teacher or as feeling of being
embarrassed in front of your peers. Success can come in
many forms, but it's crucial to understand how children deal
with feedback in school compared to feedback when learning
"naturally." If you raise your hand in school and get the
"right" answer, you may get praise from the teacher or you
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may not. You may get praise from your classmates, but you
might get the opposite. If you get a good test score, you may
get praise from your teacher, you may not. You may get
praise from your classmates or you may not. But a good test
score usually comes a certain time after the effort. You study
for a couple weeks; you take a test, and then get your grade
back a few days later. The result may make you feel like
you've accomplished something, or it may feel like you've
simply avoided a negative outcome. Even if you felt as if
you've accomplished something, it was a goal that was
defined by somebody other than you.
Let's compare the two.
Childhood Learning
Self-motivated and directed
Failure = instant support and validation
Success = instant support and validation
School Learning
Motivated and directed by others
Failure = potential criticism and rejection
Success = delayed good feelings or delayed avoidance of
bad feelings
Now, as mentioned before, there's a common belief that our
brains somehow "switch off" when we turn seven or eight. But
I think you can understand what's REALLY going on. Our
brains don't switch off. We are taken out of an environment
that is safe, supportive, and conducive to learning and put
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into an environment that is hostile to learning.

Saying our brains "switch off" when we turn seven or eight is
like saying our legs fundamentally change in muscle
composition when we stop running downhill and start running
uphill.
The good news is that right here, right now your brain is
perfectly capable of learning just as easily as when you were
a young child learning to walk and talk. All you've got to do is
create the right learning environment, and you'll astound
even yourself.
In order to fully unleash your super learner within, you've
only got to create the following conditions.
Self-Directed
The material you are learning has to be something you've
chosen. Or you have to fully understand why you're learning
what you're learning, namely because of a goal you've either
chosen for yourself or fully accepted.
Now, many of us have jobs where we need to learn things to
get ahead. And oftentimes, these are not things that we'd
otherwise learn in our free time. What then? Simply
determine the reason that you're learning the material, and
describe it in a way where you end up getting what you want.
If you are learning something for work, think of it as learning
in order to make more money, and then imagine the things
you'll be able to buy with that extra money. Fully imagine
that and bring it into the present as you study the material at
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hand. Create a cause-effect relationship in your mind, where

learning the material means or will create more money. If it's
for a promotion, or more job opportunities in the future,
that's fine. Just create a cause-effect relationship with what
you are studying to what you eventually will get, based on
your own values and desires.
Accept Failure as Valid Feedback
Many people see tests as the final measurement of whether
they know the material or not. But in reality, they are only a
measurement of how much you know at that current time.
They can be invaluable for showing you where you've been
successful and where you need to focus more energy.
Imagine you were hiking through the mountains, and you
decided to build a small bridge across a stream. When you
had it put together, you might "test" it to see if it was ready
yet. Would you pack up and go home if it "failed" the first
test? Absolutely not! You'd simply do more work where it was
needed.
When you were very young, every single time you tried to
stand up and walk, you were "testing" yourself. However,
even describing this as a "test" is not accurate. You were
"measuring your progress."
From now on, see each and every "test," whether they are
official tests or self-generated tests, as simply
"measurements of progress."
Consistent Feedback
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When you do achieve success, be sure to really appreciate it.

If you are learning something as part of a larger goal,
imagine yourself one step closer to that goal. Really make it
bigger in your mind. Take a few minutes each and every time
you have even the "smallest" success.
See Yourself as Your Own Perfect Parent
When you were a child, you were surrounded by supportive
parents that took care of you and helped you become a
functioning adult.
As an adult, you may not have someone looking over your
shoulder to give you support when you need it or giving you
congratulations when you deserve it. That's fine. Just imagine
the support and encouragement you'd like, and simply give
this to yourself.
We'll get into many more specific techniques for learning
specific details later on, but these three ingredients will lay
the foundation for easy learning of any topic you choose.
If you ONLY did these three steps when you learned things,
you would learn and remember much more easily, and much
more quickly than you EVER did in school.

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Techniques for Massive Memory

As mentioned before, many people treat their memory as if it
is a magic box, instead of as a very useful tool that requires a
simple procedure.
For example, somebody tells us their name, and we spend a
second or two trying to "remember" it, and usually we don't
even repeat it. Then later, when we attempt to recall their
name, we are upset and frustrated when it doesn't suddenly
show up.
Remember, there are millions of bits of data going into our
brains every single second. Unless you take the time to
differentiate pieces of information as they are going in, it will
be very difficult to later find them.
Here's a quick metaphor to help you understand. Imagine you
are standing in front of a huge warehouse. I mean really,
really huge, about a hundred square miles (ten miles by ten
miles) and ten stories tall. You're the manager, and you
oversea the receiving section of the warehouse. There are
hundreds of new objects entering the warehouse every
second carried in by thousands of workers in the front, in a
huge assembly, kind of like the old school firefighters who
had to pass buckets of water to put out fires. You're standing
in front, watching all the incoming equipment flying by.
You see this interesting wooden block, and you take a few
moments to look at it as it's coming in. Your workers notice
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that you stop and look at it, but you don't give them any
special instructions. They just take it and store it in the vast
warehouse based on their own internally decided system.
Then an hour later, you ask one of the guys, "Hey, where did
you guys put that interesting block I was looking at an hour
or so ago?"
He says, "Sorry, boss! I didn't know you thought it was
important, so we didn't tag it! I think it's in section 1254b176a along with all the other square objects. I'll send
somebody to go looking for it, but they may not come back
for a couple of weeks!"
This is what happens when we see some kind of information
that we'd like to remember, but we later can't. We look at it
as if it's important, but we don't take any conscious effort to
give our unconscious any help in "tagging" so it will be easier
to find.
One the simplest ways to dramatically improve your memory
is to spend just a few extra moments at the beginning and
take some correct effort when "memorizing" something. I say
"correct" because oftentimes we put in effort, but it's not
usually very helpful.
Consider trying to levitate an object in front of you. You stare
at it, strain, focus all of you mental energy, conjure horrible
thoughts if you can't move it, conjure up wonderful rewards if
you can move it, yet it still doesn't move. Lots of effort, but
no results. On the other hand, you could simply walk over and
pick it up. A lot less effort (both mental and physical) and a
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lot better results.

Oftentimes we put in effort, but unless it's the CORRECT
effort, the results will be disappointing. Nowhere is this truer
than trying to remember information. Think of all the times
you've spent studying or attempting to learn something, only
to later find out the results were much poorer than what
you'd expected.
The first step in creating a steel trap of a memory is to
understand HOW you input information into your brain. It will
make all the difference in the world.
Three Times Is the Charm
To adequately remember something, we need to input it three
times, in a specific interval.
Think of one piece of information, we'll call that Alpha. You
input Alpha into your brain using a helpful technique that
you'll learn later. Then a while later, perhaps a day or two,
you input Alpha again, using the same method. Then, on the
third attempt, you "test" yourself by seeing how easy it is to
recall Alpha.
If you input this information correctly, you'll find that this all
you need.
Of course, when we study or learn things, they are usually a
lot more complex than one simple piece of information.
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Our brains are made up of a vast network of interconnected

neurons. When you "fire" one neuron, it automatically will fire
all the neurons that it's most closely connected to. When
remembering things, these are called "associations."
When you think of one thing, you naturally think of others.
Sometimes these are kind of strange, such as if we see a lady
wearing a red dress and she reminds us of that time when we
were kids and the ice cream truck came by. This is simply
because of the lattice structure of our brains. For some
reason, the neurons storing the "memory" of the lady in a red
dress are very near the collection of neurons storing the
memory of the ice cream truck.
When we understand this structure, and remember things in
congruence with it, it will make recalling them a lot easier.
Consider learning a few pages of text for a test in school.
Let's say you're studying history. You read several pages that
you'll later need on a test.
The first step is to read and understand the material. The
second step is to go through and extract key points, names,
and dates. Simply by taking the time to extract this key
information from the text, you'll be building associations with
that key information and the supporting text.
Then the second step is you take each piece of key
information and input it into your brain using a pegging
technique that you'll learn below.
The third step is, next day; you look at each piece of this key
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information and recall the associated pegging information.

Then you notice how easy or how difficult it is to recall the
associated information.
The final step is, on the third day, you call up the key
information from scratch, based on some already known
information (more on that below). That brings up the key
information, which brings up the associated information.
The first pass through, on the first day, it may take 30
minutes. You'll need to read five pages of text and write out a
summary including the key information. Then you'll need to
associate this key information with something you already
know.
The next day, you look at the key information and review
those associations you've made. This will only take five or ten
minutes.
On the third and final day, you will recall the information you
already know, which will bring to mind the key information
you are inputting into your brain, which will automatically
recall the associated material from the surrounding text. This
will only take a few minutes.
In total, you've spent no more than 45 minutes inputting the
information from five pages of text, which you can later recall
very easily.
Say you've got much more text, what then? The process is
the same. But instead of reading through all the text at once,
you simply break it down into small chunks.
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Let's say you've got five "chunks" of information of five pages

each. We'll call those A1, A2, and so on. Then let's refer to
each of these remembering stages as Stage 1, Stage 2, and
Stage 3.
In only 45 minutes per day, over an eight day period, you will
know the material like the back of your hand. Meaning you'll
be able to stand up, and discuss this material, or write an
essay on this material, or easily and quickly pass a test on
this material.
It breaks down like this.
Day 1 - 30 minutes
A1 Stage 1
Day 2 - 40 minutes
A2 Stage 1, A1 Stage 2
Day 3 - 45 minutes
A3 Stage 1, A2 Stage 2, A1 Stage 3
Day 4 - 45 minutes
A4 Stage 1, A3 Stage 3, A2 Stage 3
Day 5 - 45 minutes
A5 Stage 1, A4 Stage 2, A2 Stage 3
Day 6 - 10 minutes
A5 Stage 2, A4 Stage 3
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Day 7 - 10 minutes
A5 Stage 3
Day 8 - 10-15 minutes
Review All Stage 3s
Now, is it absolutely necessary to separate Stage 1, 2 and 3
over the course of separate days? Absolutely not.
The ONLY thing that's required is you give your brain a break
between stages, preferably by doing and thinking about
something enjoyable and relaxing.
When you're doing Stages 2 and 3, you can actually do this
during commercials on TV, or during breaks at school or
work, or any time. The ONLY time you'll need to sit down and
actually "study" is when doing Stage 1.
Another thing that is absolutely crucial is you break down ALL
Stage 1 activities into a MAXIMUM of thirty-minute sessions.
Just spend thirty minutes learning and summarizing the
material into key points.
If you've got a lot of material to input, then it will make it a
lot easier if you alternate stages.
Meaning if you've got a marathon study session planned,
you'd do well do study like so:
Stage 1
Break
Stage 2, Stage 3
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Break
Stage 1
Break
Stage 2, Stage 3
Break
And so on.
There are two crucial elements of this strategy to understand.
One is that you'll need to break up the learning of ANY
complex material into three separate stages.
Stage One
Read and go through the material for the first time and
summarize it down into small "chunks" of key information
that represents the bulk of the material. This is best done in
your own words and written by hand. Choose whichever
images, phrases, and terminology will automatically recall the
information. Once you've got the summarized information,
you'll input it into your brain using a technique we'll go
through below.
Stage Two
Simply review the associations you've made, using the
pegging technique we'll go through below. The original
material is NOT needed at this point, but it can be helpful as a
reference. Simply recall the associations you've made.
Stage Three
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This is when you recall the summarized information, from

scratch, and then use that recalled information to recall the
original material.
The Pegging Process
This is an incredibly powerful process that has been around
for a long, long time. It basically works by connecting
something you already know, to something you want to
remember.
It's called "pegging" because it's similar to hanging something
on a peg on the wall, like your keys or a coat.
Remember the neurons we talked about earlier and how they
are all interconnected? The trick is, by using the pegging
process, we'll be taking something we want to learn and
physically placing it in our brains by creating a neural memory
near something we already know. Then, when we want to
elicit the new information, we simply call to mind the thing we
already know, and it will naturally recall to mind the new
information.
Remember the metaphor about the giant warehouse?
Imagine the name or the special block of wood that you
wanted to find later. Instead of just looking at it, you told
your workers to place it somewhere they would remember.
Lets say the persons name you wanted to remember was the
same name as your coach from little league baseball. And on
your little league baseball team, you wore blue hats.
You told this information to your helpful worker, so they put it
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in the baseball section under the blue subsection.

Now you know EXACTLY where in your huge warehouse that
block of wood is. Now, instead of saying to your workers,
"Hey, where's that block of wood?" You can say, "Hey go get
me that block of wood. It's in the baseball section, in the blue
subsection." And lickity split, you've got your block of wood!
The way you can remember information using the pegging
system is precisely the same.
I've taught and shared this method to countless students,
friends, coworkers, and the response is ALWAYS the same:
"Wow, I never knew remembering stuff was so easy!"
But, there's one more thing that will make it even easier.
Instead of just creating a new set of neurons next to
something you already know, we're going to input the new
neurons, and then connect them with known neurons using
an incredibly strong set of connectors.
Think of when the Internet was first invented. Most people
had dial-up, 28kbps modems. Really, really slow. The internet
was all text, and nobody dreamed that just in a few years
we'd be streaming movies online without a second thought.
Think of all the neural connections in your brain like different
internet connections. Some are broadband, and some are like
dial up modems. But some are much thicker and much
FASTER, like futuristic, alien, fiber-optic technology that
makes T3 connections look like paper cups connected by
dental floss.
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That's the kind we'll be building! (Not the paper cup kind, the
alien technology kind!)
Step-By-Step Pegging Procedure
The basic idea is to take something you want to know and
hook it to something that you already know.
Simple enough, right?
It is, but before we get into some specific examples, you'll
need to do a few things first. One is to create a "pegging list"
of things you'll need to attach the new information to. It's
helpful to have a list because otherwise you won't know what
you hooked the information to!
The good news is that there's hundreds or even thousands of
things you can hook stuff to. For this particular exercise, we'll
use specific body parts. You could also use rooms in your
house, stuff in your room, parts of your, the things in your
car, or even several pencils or pens.
This last can be particularly helpful if you're taking a test. Just
look inside your pencil case, and use each pencil, pen, eraser,
and so on, and use those things to recall the information.
OK, we've got the first part, the list of things you know; now
we'll need to connect the things we want to remember to that
list.
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We'll be creating an association of what you already know, in

this case your body parts, to something you want to
remember.
For this example, we'll be using specific things, or objects, so
you can understand the process. But even if you are
remembering abstract things, like names, dates, ideas, you'll
still easily be able to use the same process.
Let's take the first thing on your body parts list as your feet,
and the thing you want to remember is a package of frozen
burritos. So, what do you do? Imagine a pack of frozen
burritos on your feet? Well, that image is easy to create, but
it's pretty boring, so you'll likely forget it. So, how do we
improve it?
Whenever you associate something you'd like to know with
something you already know, three things will make it very
effective, what Ill call: action, pain, and sex.
Action
The first thing we'll need to do to that image is make it an
active image, rather than a passive image. And not just
simple moving around, but big, wild, cartoonish action.
Remember, the only person who is going to be thinking about
this image is YOU, so make it as crazy and silly as you can.
Pain
Remember when we talked about thick connections in the
brain vs. thin connections, or an alien T3 connector vs. a dial
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up modem? One thing that quickly makes THICK connections

is any idea of pain.
I remember once when I was a kid, I actually stuck my finger
in a light socket. I'm not sure if I saw it on a cartoon or if I
just wanted to see if my head would light up like a light bulb,
but I'll NEVER do that again. That electrical pain that shot up
through my finger quickly laid down a THICK neural
connection in my brain so I'd NEVER make that mistake
again.
Maybe youve had a similar experience?
When you create pain in your image (in this case a case of
frozen burritos and your foot) you will be MUCH more likely to
remember it.
We're not done yet!
Sex
All humans are motivated to move away from pain and
toward pleasure. The worst pain is, well, physical pain, so
when you imagine pain, your brain will lay down a thick
neural connection.
What's the best pleasure? Yep, sex! Well, there might be
better pleasures, like watching your child walk or talk for the
first time, but on a deep animal level, sex is where it's at. It's
easy to imagine, and when you imagine sex, it will create
powerful associations in your brain. This is why, incidentally,
advertisers use sex. You will automatically associate that
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product with the sexual images. You simply can't avoid it.
Putting Them Together
OK, here we go. We want to remember a pack of burritos,
and we are going to do so by attaching it to our feet. We need
to imagine a huge, goofy, active image that includes sex and
pain. And plenty of both.
So, how about a huge, really super-sexy burrito (that's VERY
well endowed, just like you like 'em) is whispering into your
ear in a very sultry voice, but at the same time, that big huge
burritos is smashing the crap out of your feet with its iron
burrito fist, and blood and bone is flying everywhere.
Try to actually FEEL the pain as well as FEEL the sexual
desire. I promise, this is totally messed up, but you'll NEVER
forget that pack of burritos again when you go to the store!
OK, so we got a sack of burritos on our feet. Next we want to
attach a carton of whipped cream to our knees. Remember,
crazy picture, sex, and pain.
How about being dipped slowly into a giant vat of whipped
cream, and our legs are tied behind us so our knees go in
first. Except the vat of whipped cream is filled with piranhas,
and they start chewing away at your poor knees as you are
dipped lower and lower into the vat. While they are doing so,
one jumps up and bites you right in the. . . . (Do you get the
picture?)
Next, how about your belly button and some Salsa, a jar of
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extra hot salsa.

Let's see. Youre on a desert island tied up naked with your
arms and legs spread. Surrounding you are gorgeous island
girls (or guys) in tiger-skin bikinis like in those old B-movies.
They have a jar of salsa, and they open it up and hot lava
pours out on your belly button, melting right through you and
dripping on the ground.
Next, we'll attach some peanut butter to your shoulders.
Let's say you're getting a nice massage on your shoulders
from an ultra-sexy guy or girl. But they push you face down
into a puddle of peanut butter and push your face down into
the peanut butter while pulling your shoulders out of their
socket. (I know, this is messed up!) Imagine smelling the
peanut butter while you feel your shoulder joints pop out.
Ouch!
Finally, we'll put some strawberries on your neck.
Some gorgeous guy or girl is beckoning you, and as you walk
towards them, they give you that sexy look you love so much.
But then a noose comes down, made out of, you guessed it,
strawberries, and yanks you up off your feet. As youre
getting pulled up by the strawberry noose, the girl or guy
looks at you and starts rubbing your you-know-what!
OK, let's check. You're at the store and you think of, feet,
knees, belly button, shoulders and neck. Without reading the
previous section, can you remember all the stuff?
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Of course, everybody is different, so you'll need to come up

with your own crazy, sexual-pain pictures that mean the most
to you on your own. But hopefully this has shown you that,
with just a little bit of effort on the front end, recalling things
is easy on the back end.
Non-List Memorizing
Now, if you're not remembering things on a list, you can still
use this method.
Just simply take the thing you want to remember and find out
something that you can hook it to in your brain. Depending
on the situation and what you're trying to remember, you
may or may not need to include all the crazy, psychotic,
sexual, painful images.
Let's look at some more examples.
Imagine you're in Japan. You're watching the Beatles play a
concert. Godzilla is in the background, so you know you're in
Japan. You get closer to the stage, only to see something
horrifying. Instead of Ringo Starr on the drums, you see a
big, fat, green apple with these evil eyes just jamming away.
Huh? How do you say "apple" in Japanese? "Ringo," that's
how! Now you'll never forget it.
Let's say you're at a picnic. It's in Nebraska. You know it's
Nebraska because there're rows and rows of corn
everywhere, including those creepy kids from "Children Of
The Corn." You sit down at a big picnic table in the middle of
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the cornfield, and somebody has put out a pretty big spread.
You pick up a big salted and buttered corn on the cob, and
sitting directly across from you is Abraham Lincoln. He swats
the corn out of your hand and hits you over the head with it.
Then he takes off his clothes, gets up on the table, and starts
to recite the Gettysburg Address.
What's the capital of Nebraska? Lincoln, that's what! Think
you'll ever forget that?
How about this number: 18763141212
Got it? Can you memorize it? Maybe, maybe not.
But consider this. You're at the 100-year anniversary of the
signing of the Declaration of Independence. You know it's the
100-year anniversary because all those famous dudes
(Jefferson, Franklin, Washington, etc.) are all standing around
with big gold 100s around their necks, like pimps or
something. Then Ben Franklin walks up (flying his kite behind
him) and starts throwing pies in everybody's face. (Cherry pie
from the tree that Washington chopped down.) You're
standing there watching, thinking, "WTF...?" Then suddenly
Franklins hands turn into two twelve packs of beer. He walks
over and smashes you on either side of the head, and the
bottles all smash and you can feel the beer running down
your chest.
What was that number again? 1876 (hundred years after the
signing), 314 (the first three numbers of pi), and 1212 (two
twelve packs).
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Got it? OK, maybe that was a bit of a stretch, as you may not
be familiar with American History, but you get the idea.
Just think of something you want to remember; then think of
ANYTHING it can remind you of, and create a really crazy,
really insane picture involving as much pain and sex as
possible.
Here's the funny thing. Once you take the three or four
minutes it will take, you'll have ZERO trouble recalling it.
I was bragging to a friend of mine in Vegas one night after we
had spent considerable time gambling (losing) and drinking.
We were in the middle of mowing through a stack of $1.99
steak and egg specials at about 3 AM. I challenged him to
give me any number and then write it down. He told me the
number and was ASTONISHED that I came up with it the next
morning. It only took me about a minute or two to come up
with some crazy picture, and associate that crazy picture to
the memory.
Because I was sitting there with him while I was coming up
with the crazy picture, I was ALSO associating the number,
the picture, WITH HIM, so when he asked me about it the
next morning, it quickly came flooding back without ANY
effort on my part.
It really is that easy!
Now, this may seem a bit strange at first, but once you get
the hang of it, it is pretty easy, and pretty quick.
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Remember before when we were talking about that threestep process? Let's review that part again so you can see how
this all works together.
Step One is when you take a lot of information and condense
it down into a few simple points, or ideas.
Step Two is when you "hook" those points or ideas into your
memory, using the above method.
Step Three is when you review your associations you've made
between the new information, and the information you are
hooking it to.
In actuality, you are creating a new "cluster" of information in
your brain and hooking that new cluster to information you
already know. When you recall any part of that cluster--which
will include all the associations, the synthesized bits of
information, as well as the totality of the new information--it
WILL all come rushing back.
By combining the three-step process with this pegging
technique, you will dramatically increase the ease with which
you can study and memorize large amounts of information.
This works with information you need on a test, information
you'll need to remember for an important meeting, or
information you need for a speech, either for the speech itself
or any information that you'll need to recall during a question
and answer period.
To see how useful and easy this system is, consider a 50043

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page textbook for a history class. If you took only five pages
per day, using this three-step system, you could easily
memorize the entire textbook in 100 days, in only 30 to 45
minutes a day. This means you could take any college level
class, and master all the material throughout the course
itself.
This is great, but what about remembering other things? Well,
let's take a look!
One of the pieces of "evidence" that pops up that "proves" we
all have poor memories is our inability to remember names.
But remember, our ability to remember anything is directly
correlated with how well we input the data in the first place.
If somebody tells us their name and we don't take any effort
to remember it, of course we'll forget it!
The structure of remembering names is slightly different than
remembering a grocery list or remembering things for a test,
but the concept is the same. Attach what you know to what
you want to know using some crazy, nonsense picture, using
sexual and painful imagery to dramatically help the process.
It's absolutely crucial to understand that this is all an internal
process. Many people are uncomfortable with this, as it
requires you to think of other people in non-flattering terms.
But always keep in mind that the purpose of this is to
remember their names, which IS incredibly flattering. Also
keep in mind that you never, ever share your "visualizations"
with anybody, for reasons you'll see in a moment.
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The first thing you'll want to do is take a look at the person

whose name you'd like to remember. This means being
proactive and actually looking around to people you might
actually meet. Hopefully by now you're starting to realize that
memory is a VERY proactive process.
Anyhow, you see the person. Take a look at them. What pops
up? What's the FIRST thing you notice about them?
Remember, this is NOT the time to be polite or politically
correct. This is ONLY an internal picture or idea. You're not
going to laugh to yourself as you think about this. This is just
to help you remember their name. (Which, by the way, is the
sweetest thing they'll ever hear!)
Let's say they've got a big nose. Remember, this is to help
you help them. Just think to yourself, "Wow, they've got a big
nose." DON'T laugh out loud or point, or have a conversation
with yourself. The point is to QUICKLY think of this person as
"Big Nose." Actually take a split second and imagine that their
nose is twice as big, or even ten times as big as it really is.
Then when you meet them and hear their name, repeat it to
yourself. Then quickly find whatever object, preferably a
proper noun or an actual thing you can touch hold and feel,
that their name reminds you of. Then simply associate that
thing, with their nose. And do so creating those big, crazy
pictures we've been practicing with.
The first time I tried this, I met a guy named Mike, who
actually had a big nose. And he also had quite a bit of nose
hair.
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So I imagined him with an ULTRA big nose, but instead of

nose hair, there were plenty of microphones, connected with
cables up inside his nose. Every time he moved his head, I
imagined the microphones (mics) swinging around and
bashing into everything.
I NEVER forgot this guys name!
Now, this will take a while the first few times you do this, so it
will help to practice. Simply find a source where you have
plenty of pictures of people and their names are near their
pictures. Newspapers, magazines, or any kind of high school
yearbook you find online will be perfect.
This is so easy and so powerful that the biggest problem will
simply be remembering to do it. But if you do take some
practice with this and remember to do it, you'll be AMAZED
how easy this is.
Not only that, but once people realize that YOU are somebody
that remembers their name, they'll think of you on a
completely different level than everybody else they deal with.
Let's go through some examples so you can see how this
works.
Let's say you see a girl, and she's wearing a red sweater. So
you start thinking "red, red, red . . . strawberry!" So before
you introduce yourselves to each other, you think of her as
"Strawberry Girl." Then she tells you her name is Pam. Now,
when I say "Pam" to myself, the first thing I think is Pamela
Anderson from the old TV show "Baywatch." Pamela
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Anderson, if you don't know, was famous for having really

big, really fake boobs.
Now obviously, you're idea will be different, but we'll go with
Pam Anderson to see how it works. Now I've got to link "Pam
Anderson" to "Strawberry."
Easy!
I imagine Pam Anderson walking up to me (naked, of course)
except instead of two boobs, she's got two giant strawberries
there instead. And then she swings her body around so one of
the strawberries hits me in the face and knocks me on the
ground. So when I see that girl later on, I think
"Strawberry . . . Pamela Anderson . . . Pam!"
Now, on paper, this may seem like it takes a long time. But in
reality, after you do it only a few times, it will only takes a
second or two. Then once you've spent that second or two
coming up with a visual image, it will come flashing back in
less than a second when you need it again.
But what about seeing her again when she DOESN'T have the
red sweater? It still works. If you take the time to create the
association, the picture, the name, and think about that while
talking to her, you'll also be associating ALL OF THAT with the
girl herself.
Remember, we're building these huge clusters of related
information in our brains, and any ONE THING will set off the
whole structure. So, even if somebody mentions her, just
recalling her face in your mind will set off the whole structure
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because in your mind, she's wearing the red sweater and is

associated with everything you created along with it.
Let's look at a couple more. (Keep in mind these are
examples based on my own imagination. Yours will be much
different and much more effective for you, since they'll be
yours.) How about somebody with big ears whose name is
Harry? I don't know about you, but when I think of big ears, I
think of Dumbo the Elephant. Harry? Dirty Harry, the old Clint
Eastwood movies. So I'll just imagine an evil elephant flying
around, being ridden by Dirty Harry with his huge 44
Magnum, shooting everybody in sight, including me!
How about a really tall guy named Alfredo? When I think tall,
I think Wilt Chamberlain, or "Wilt the Stilt." Stilts are long,
wooden things you walk on. Alfredo? I immediately think of
Alfredo pasta sauce, a white, creamy, cheese-based sauce. So
now I've got an image of a giant pot of boiling white pastas
sauce being stirred by these giant stilts; only, the pot tips
over and hot pasta sauce spills all over me.
How about a bald guy, whose name is Derrick? When I think
of a bald guy, I think of Captain Picard from Star Trek. The
first thing that comes to mind with the name Derrick is an oil
derrick. So, now I've got an image of the Starship Enterprise
crashing into the ocean, into an oil derrick that's shooting up
burning flames of oil everywhere.
Get the picture?
In order to effectively practice this so it becomes second
nature simply practice looking at people, anywhere you are,
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and "name them" based on their appearance. Then you'll

need to spend some time looking at a list of names (any list
of baby names is perfect), and just practice turning those
names into things.
If the name doesn't conjure up any pictures right away, that's
fine. Just keep repeating the name to yourself, and use
whatever object or picture comes. You'll be surprised how
easy it is.
In fact, it's so easy you can use it for something else besides
names.

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Learning Languages
In any language, you'd be surprised how little you actually
need to learn before you gain proficiency. While English has
over a million words, in everyday conversation most people
rely on only 500 or fewer words. How long would it take to
learn 500 words of a foreign language? A lot less than you'd
think, or maybe not depending how well you're doing with
this material!
The strategy is the same. See the word in English, and then
see the word in the target language. Then simply repeat the
new word and use whatever image pops into your head. Then
just associate that image with the English word, and you're
good to go!
If you followed the three-step process, you could EASILY
memorize 500 words in ANY language in 100 days, in only 45
minutes a day or less.
Step One, of course, would be to make the association with
five new words and their meanings.
Step Two would be to recall those two associations.
Step Three would be to simply practice those associations.
Because creating associations between five known words, and
five unknown words will really only take ten to fifteen minutes
once you get the hang of it, you can simply use the other
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fifteen minutes for a few more exercises.

For example, you could have flash cards with the known word
written on one side and the unknown word written
phonetically on the other side. Then as you move through
your new vocabulary, you'll simply separate the collections of
flashcards based on how well you know them.
I once took a trip to Thailand, and it was going to be the first
time I was going to a non-English-speaking country.
I used this method to remember a couple hundred words in a
few weeks. When I got there, I not only wowed the natives,
but I was frequently asked if I worked in Thailand, as people
assumed I was fluent in the language. Not only that, but as I
learned new words through conversations, it was pretty easy
to quickly create associations on the fly, so I actually built up
my vocabulary while I was there.
Trust me, I'm no super genius. I barely scraped by in school
using old methods, but remembering things with these tricks
was incredibly easy. If it was easy for me, it will definitely be
easy for you!
Just imagine what your life would be like if you could leisurely
learn a few hundred words in a new language every few
months!
Of course, this doesn't just work with foreign languages. This
same method can be used if you are studying a vocabularyrich subject like law, medicine, physiology, or any other
linguistically dense subject.
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The truth about your memory is that by learning how to

properly input the information in your brain, you will easily be
able to recall it.
Pegging Lists
One way to help you remember a series of information in a
particular order is with a pegging list, or a specific list of
things in a specific order you can use again and again.
One popular one is a list of body parts. Think of all your major
joints, starting with the "knuckles' on your feet, your ankles,
knees, hips, shoulders, elbows, wrists and neck. You could
also use the rooms in your house or the dashboard of your
car. Another common method is to create a list of items
associated with a list of numbers.
If you've ever seen those memory experts where they take a
random list of items and quickly remember them, this is how
they do it.
First, you'll need to construct a list and associate that with
each number. For example, you might associate the number
one with one of those big Styrofoam fingers people use at
sporting events. You might associate the number two with a
pair of shoes. Three could be a wooden stool with three legs.
Four could be a pet dog or cat if you have one (four legs) or
your car (four wheels) or anything that first pops into mind
with the number four. Five could be a glove (five fingers) or a
beehive (rhymes with five). Once you take some time so that
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the number one is ALWAYS associated with that big

Styrofoam finger and two is ALWAYS those pair of shoes, it's
easy.
Just take the first thing on your list, or in your speech, or
whatever it is you need to remember, and associate it with
that big Styrofoam finger using a crazy, sexual, painful
picture.
Again, this may seem cumbersome and clunky at first, but
with just a little bit of practice, you'll be able to do some
amazing party tricks! Tell your friends to give you twenty or
thirty things to memorize, and you'll be able to easily
remember them without any discernable effort. People will
think you're a genius! Because you are.
Now, developing an iron trap of a memory is pretty cool. But
it's only just scratching the surface when it comes to your
brain. In the next section, we'll be talking about how you can
significantly increase your creativity and problem-solving
ability.

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Creativity
Being able to remember things easily is fantastic. It's not only
helpful in remembering names, shopping lists, or easily
getting A's on tests, but it's also a pretty cool party trick.
But the secrets of your intelligence go far beyond just
remembering data. Don't get me wrong, most people have
trouble remembering even simple things, so when you
practice the techniques in the previous section, you'll far
ahead of everybody else.
But your incredible mind is much, much more than a simple
storage device, no matter how powerful that storage device
is. Your brain is capable of looking out into your environment
and calculating the best way to achieve your goals based on
the information presented to you.
Expanding your creativity just a little bit will give you
incredible depth of understanding of the world around you.
You'll turn into a true operator, able to solve problems, create
solutions, and generate ideas and plans that will literally
skyrocket your income and get you a life filled with more
prosperity than most people can even dream of.
Let's take a look at the amazing power of your brain. Your
conscious mind is capable of handling about 40 bits of
information per second. This is all the data hitting you from
all around you in the form of sights, smells, sounds, and so
on. As far as thinking, your conscious mind can hold about
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five to ten ideas or thoughts at once.

Most people go through life playing checkers. But when you
start to enhance your creativity, you'll turn into a master
chess player, capable of beating several world-class
opponents at once.
How does creativity work? It's a way to think "outside the
box," to see things in a way that most people don't see them.
The process of creativity has been a subject of philosophical
study from time immemorial. Great thinkers have looked at
the same problems and systems, but have somehow come up
with solutions and ideas that common people simply can't
fathom.
Sure, it seems logical after the fact, but the trick is coming up
with solutions and ideas seemingly spontaneously.
Even the simplest ideas are nearly impossible to think of yet
make an incredible difference. For example, for several
hundred years of ancient warfare, soldiers rode horses
without stirrups. Then somebody decided it might be easier if
they had little straps attached to the saddles that would make
it easier to ride. This of course gave the riders much more
balance, which allowed them to be much more accurate with
weapons, such as bows and arrows. Considering that horses
were first thought to be domesticated around 4000 BC, yet
stirrups weren't first "invented" until about 700 BC means,
that means, for over 3000 years, people rode horses without
anybody coming up with the idea.
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There's a theory that the introduction of the simple stirrup

into Europe had vast social and governmental implications
and led to the introduction of Feudalism. Whether or not
that's true is beyond the scope of this course, but you can see
how one simple idea, that nobody had thought of for over
3000 years can easily change the shape of history.
Will the next society-changing idea be yours?
One way that creativity works is by taking things that are
seemingly obvious in one area of "reality," and then
translating them into another area of reality. For example,
many forms of martial arts are styled after insects, such as
the Northern Praying Mantis style of Kung Fu. Now, consider
how something like this comes about. It's likely that
somebody was watching insects, and then got the idea of
applying their movements to fighting. It's not very likely that
a martial artist wanted to learn some new moves and decided
to study animals and insects for inspiration.
Those who are creative describe ideas coming to them in
"flashes." Mozart remarked that his musical ideas seemed to
be delivered to him out of the air while he was out walking.
Sometimes we can trace back our creative ideas. We may see
or hear a character say something on TV or a movie, and then
a few days or even weeks later we're in a completely different
situation, and that statement pops in our heads. Suddenly
that short statement has given us an idea that turns into
something magnificent.
Dreams have also been a source of creative magic. August
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Kekule, the European chemist, unlocked the secret of

Benzene after having a dream of a snake eating its tale.
James Watson, the co-discoverer of the structure of DNA, had
a dream of a double staircase.
Elias Howe had a dream in which he was about to be eaten by
cannibals, and they were dancing around with spears that had
holes in the front of them. The next day he finalized his
invention of the simple sewing machine, which of course
helped to transform the world alongside the Industrial
Revolution.
Other times creative ideas just come to us and we have no
idea how we thought of them.
What you are about to learn is incredibly powerful. Not only
will you be able to strengthen your creative muscle, so that
you'll be naturally coming up with more and more brilliant
ideas, but you'll also learn a few proven techniques to mine
your brain for creative ideas.
You'll be able to think of a problem or a goal you'd like to
achieve and do any one of the exercises you're about to
learn. And just like the magnificent machine it is, your brain
will spit out creative idea after creative idea, any one of which
can easily change the world and make you incredibly rich
beyond your wildest dreams.
Would you like that?
Most of us know the difference between "right brain" vs. "left
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brain" thinking. We are taught, or it's believed, that we are

either one or the other. This is false. Sure, some of us have
stronger right brains or we are more creative than logical, and
some people are clearly more logical than creative, but what
if you could be creatively logical? Or logically creative?
You can.
Image Streaming
What is likely one of the most powerful intelligence- and
creativity-building exercises you can do is something called
Image Streaming. It was created by Dr. Win Wenger of the
Renaissance Institute. Dr. Wenger has spent his life
discovering ways to increase intelligence, and this is the
easiest, most powerful way around.
The process is simple. Close your eyes and see whatever you
see. Then simply describe, out loud, what you see in as much
detail and as quickly as you possibly can.
That's it.
Studies have shown that for every hour you image stream,
you'll increase your I.Q. by one full point.
At first, it may seem uncomfortable, and you may be hard
pressed to do it for more than a couple of minutes, but it's
incredibly powerful.
It's best to simply let the images change on their own, rather
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than try and "force" them, but any way is correct. There's
really no wrong way to do this. However, there are various
ways to utilize this as a "creativity mining exercise."
But for now, just close your eyes, see whatever you see,
however you see it, and describe it as quickly and with as
much detail as you can.
It can help if you do this with another person, so they can
keep you "on track," so you don't wander or start using nondescriptive words ("Man, I'm looking at this thing, and it's
like, wow, it's pretty cool. . . .")
If you don't have a partner, you can use a recording device,
or you can simply do it on your own.
Think of it as exercise for your brain. You can hire a trainer,
go the gym with a partner, or just exercise any way you can.
The reason this increases your creativity and intelligence (as
well as your speaking ability, since you'll be getting really
good at describing abstract concepts) is because it literally
joins both halves of your brain. Since one side is responsible
for creating images and the other side is responsible for
creating verbal language, you'll be using one side to describe
out loud what is being created visually by the other side. This
will build more and more neural connections BETWEEN the
hemispheres of your brain.
Einstein has long been known as one of the smartest guys
who ever lived, so naturally, they wanted to take a look at his
brain when he was finished using it. And guess what? They
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found TONS of extra connections BETWEEN the hemispheres.

Simply by doing Image Streaming for only a few minutes a
day, you'll build just as many connectors, if not more, than
Mr. Relativity himself!
Lateral Thinking Practice
Another way to significantly increase the number of
connections in your brain (thereby increasing the number of
"ideas" that are sparked by other "ideas") is a very simple but
surprisingly difficult exercise.
This is done with eyes open, anywhere it's safe to speak out
loud. Simply look at objects, and give them a different name
than what they are.
The only "rules" are that it can't be the same class of object
(that is, you can't look at a car and say "truck"). Second, the
current new "name" for the object can't be the same class as
the last new "name." And third, each successive object should
be of a different class, meaning, for example, don't keep
looking at vehicles, or food, or people.
So, let's say you first look at a banana and say, "shoe"; and
then you look at a chair and say, "dress." This is good, but
since "shoe" and "dress" are both pieces of clothing, it's not
quite as good as it could be, meaning you won't be working
your brain as much as you could be.
Here's a better example. Let's say you're look at a banana,
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then a chair, and then a pencil. When you look at the banana,
you say, "shoe"; then you look at the chair, and say,
"airplane"; then you look at the pencil and say, "Elephant."
Each real object is of a different class, and each new "name"
is of a different class.
This seems like it would be easy, but it's tough to do for more
than ten or fifteen objects without needing to take a break.
Think of image streaming as going jogging, and this exercise
is like doing bench presses with as much weight as you can.
Do this in conjunction with image streaming on a daily basis,
and you'll be a genius in no time.
Cross Crawling
This is a great exercise to do before you are going into a
situation where you know you'll need your creative power. It's
not so much for building creative power on its own, but it's
perfect for firing up your existing creative engine, so you'll
get the most out of it.
Simply stand up (it's not really crawling, so don't worry!) and
touch your left knee with your right hand, and your right knee
with your left hand. Then touch your left elbow with your right
hand, and then touch your right elbow with your left hand.
Then lift up your left foot and touch the bottom of it with your
right hand, and then lift up your right foot and touch the
bottom with your left hand.
What this does is fire up the connections between your brain.
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The left side of the body is controlled by the right side of the
brain, and vice versa. So by doing this for a couple minutes,
you'll "juice up" all the connections between your brain, as
you'll be using both halves of your body at once with finetuned movements.
This is great to do before tests, before speeches, and before
any time you need to be at the top of your game.
Creativity - Mining For Ideas
All right, we've covered some powerful exercises to build up
your creative muscle so that fantastic ideas will suddenly pop
into your head with a lot more frequency, but what about
when you need to be creative on the spot? What about those
times when you need to be creative, and you need to be
creative right now?
In this section we'll talk about several creativity-mining
exercises, which will allow you to dig into the vast expanses
of your inner genius and come up with breathtaking ideas on
the spot.
In fact, if you do this out loud, like in a meeting, people will
think of you as some kind of crazy genius that mumbles a
bunch of seemingly unconnected words and sentences and
ends up with a genius idea that will save the company or
create the next million-dollar product.
The first of these ideas is something called an "ABC List." This
will create connections between seemingly random concepts
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in your mind. This is precisely what creativity is. Ideas or

concepts that are suddenly seen in a new light and in a new
situation.
This particular exercise will take some time to set up, maybe
five minutes a day for a couple of weeks, but once it's set up
and ready to go, you'll be able to pull genius ideas out of
seemingly thin air at a moments notice.
It's best to set this up in a spreadsheet format, on your PC or
other device, so you can refer to it when you need it.
Basically it involves coming up with a list of items on an ABC
list according to a specific category. For example, let's say the
category is "food." For A you may have "Apple." For B you
might have "Banana," C may give you, "Cake," and so on.
Keep doing down the list until it's all filled in. When you get
stuck, you can "cheat"--you can use the particular letter on
your ABC as the first or second letter in your item, or the first
letter of the second word. For example, if you can't think of
anything for Y, you might use "Yellow banana," for example.
Or if you can't think of anything for X, you might use
something like "Xtra large chocolate shake from McDonalds."
Or if you're stuck on Z, you might use something like "Aunt
Zelda's Cheesecake."
As you'll see in a minute, the important part is to simply put
something down as close to the letter as you can, however
you can.
So you've got an ABC list for food. Now think up another ABC
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list for a completely different topic, like World Cities.

A is Albuquerque
B is Boston
C is Chicago
D is Denmark's Capital (Or Denver or Detroit)
E is Earlton, Canada
And so on.
Now, it may be tempting to use Google to come up with
names for each of these, but it's crucial that they come from
your own memory bank. That will make it much more likely
they'll work for you later.
OK, let's take a look at once more category. How about . . .
Sports
A is archery
B is basketball
C is cage fighting
D is dancing
E is elephant racing (lol)
Now we've got three lists of three different categories. So,
how do you use these to come up with genius ideas?
First, think of one word to describe the problem or the issue
you'd like to solve, or the goal you'd like to fulfill with your
idea. Let's say you've got a small business that does
marketing and consulting, and you are starting to be
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overtaken by the competition. You could use either of the

words in, "Beat Competition" as your seed. Looking at our
list, for B we have, "banana, Boston, and basketball."
Thinking of the issue, you simply start saying everything that
comes to mind with those three words.
Now, on paper, this looks ridiculous. Just staring at those
words, nothing's likely to pop out, but as you start speaking
and just start saying EVERYTHING that those three words
reminds you of, all the while keeping the main issue in the
back of your mind, you'll be sending your conscious
awareness to places in your brain that you never would have
thought to look.
Think of it this way. Banana may make you think of a
monkey, which make you think of the zoo, which may make
you think of politicians, which may make you think of guys in
suits, which may make you think of some commercial you
saw on TV for a clothing store, which may make you think of
where you bought your TV, and so on and so on.
Now, this all stems from the first word, Banana. But when
you think of those three words together, along with the issue
at hand, your conscious brain is going to be pretty full. So,
every time you think of another word or idea that any of
those three words reminds you of, your brain is going to go in
a completely different direction.
Of course, the first few times you do this, it WILL feel
strange; you WILL have to do this speaking out loud, just
saying all the words and ideas that pop into your mind
WITHOUT knowing where you are going.
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But you'll suddenly start feeling a strange feeling of euphoria

as you start getting closer and closer to an idea that will help.
And you'll start saying things faster and faster, and in five
minutes or less, you'll have TONS of new ideas that will help
you.
It's crucial to put all skepticism aside when you do this. This
requires that YOU actively go looking through YOUR brain and
keep talking out loud, even though it doesn't make any
sense. Believe it or not, this is much harder than it seems.
Even if you're all alone when you do this exercise, you WILL
feel silly. You WILL feel like you're wasting your time, and you
WILL imagine what horrible things people will think about you
if they were to catch you doing this.
Just remember, creative genius REQUIRES that you do things
that feel silly. Many of the great ideas since the dawn of time
have only been discovered when previous ideas were tried
and were found to be useless.
Edison tried over ten thousand different configurations for his
light bulb before he found the right one. Successful writers
write tons more words than ever get published. Successful
musicians try many, many more melodies than they EVER
share with others.
I'm a big fan of the Rolling Stones. One of my favorite songs
is "Sympathy For The Devil." I once watched a documentary
of how that song came to be. It was the Rolling Stones, their
support staff, and singers all spending tons of time in the
studio trying various different melodies, lyrics, backup singing
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configurations, until they finally decided on the basic pattern,

which they then spent a LOT more time perfecting.
Your genius is the same. When you start this exercise, give
yourself plenty of time. Don't be afraid to speak gibberish.
Don't be afraid to feel like you're wasting your time.
The secret of success is simply not giving up. Invention is one
percent inspiration and 99 percent perspiration. When you're
sitting alone in your home, rambling along with seeming
nonsense, that's the perspiration part. Doing something
where the outcome is far from certain. But keep at it. Before
long you'll stumble on some genius ideas, ideas you NEVER
would have come up with otherwise.
Now, to make this even better, consider making as many ABC
lists as you can. Twenty, thirty, even fifty to a hundred. This
will give you twenty or more seed words to start digging for
genius. When you consider that each keyword is connected to
hundreds if not thousands of ideas in the neural structure of
your mind and each one of THOSE is connected to thousand
MORE ideas, every single extra seed words can give you
access to MILLIONS of additional neural clusters in your brain,
any ONE of which can lead to a life-transforming idea.
And if you practice doing this for just a couple weeks,
something truly amazing will happen that few people will
EVER experience. You'll create maybe ten ABC lists and then
practice at least once a day, brainstorming with your ABC list.
Then lightning will strike.
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I remember once I was in Hawaii, on the big island, driving

across the island from one end to the other. I came across a
lookout point on a dormant volcano. From the parking lot, it
looked like I would just walk up this small hill. There didn't
seem to be anything there. But once I got to the lookout
point, the inside of the volcano was MASSIVE. I had no idea
they were that big. I went from semi-bored, thinking I'd
check it out, take a few photos, and then be on my way, to
flabbergasted when I saw the size and the depth of it.
And so will you when you fully experience the sheer
VASTNESS of your brain, and the incredible amount of
information inside. Remember, our conscious brains can only
see a small fraction of what's inside at any given time.
What you'll be doing will be mapping out several points of
reference in a relatively short time, so you'll have in your
conscious memory the vast experience of your mind. And
once you get more and more confident in how much stuff
you've got in your brain, you'll be able to explore it with a
much higher expectation of success.
As I mentioned above, when you start doing this, it will feel
clumsy, strange, and goofy. But after just a couple of weeks,
you'll get a lot better AND a lot quicker so much so that most
of the process will take place in a fraction of the time with
only a couple of keywords.
You'll be sitting in a meeting or talking to your friends, and
somebody will mention a problem or an idea, like maybe what
to do on Friday night.
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Then you'll say, kind of to yourself, kind of out loud,

something like this: "Hmm, Friday night. Frankfurt, Finland,
sixth grade, left-handed store at the mall. Hey, I heard
there's a band playing at the new club downtown; lets check
that out!"
And your friends will say, "Hey that's a great idea . . . but
wait, what's the left-handed store at mall got anything to do
with it?"
You'll just smile at your new reputation as a creative, "out
there" genius.
Other Creative Methods
The ABC method is powerful once you first set it up and then
use it, but there are other methods that can work just as well
without requiring any previous set up.
Free-Noting
This is one I personally LOVE doing. You just get a notebook,
a pen, a table, and an hour or so. Then just write down what
you're trying to accomplish at the top, and then start writing.
Don't try to be organized, and don't even worry about writing
legibly. The idea is just to start writing whatever comes to
mind. As soon as you take the time to think a thought and
take the effort to physically write it down on paper, your
unconscious gets the message loud and clear that it's
important.
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Pretty soon you'll be halfway through writing out one idea,

and a couple more will pop in your mind. Just keep writing for
ten or twenty minutes. Then take another clean sheet of
paper and write down (this time more clearly so you can read
them later) the BEST ideas.
Imaginary Conversations
This is one that Napoleon Hill, author of Think and Grow Rich
used quite often. Just imagine that you are having a
conversation with some pretty smart people. Whomever you
imagine is an authority on what you are trying to create; just
imagine you're talking to them. Actually speak out loud; ask
them questions, and imagine they are answering you. You'll
be amazed at what happens.
This is one of those things you'll have to try a few times
before you start getting some real benefit, but once you get
over how "weird" it feels, it's pretty powerful.
You can also combine this with Free-Noting, as described
above. Instead, when Free-Noting, imagine that your "Expert"
is standing behind you and giving you plenty of ideas.
Get Out Of Your Head
One of the biggest roadblocks to creativity is staying stuck in
the same mindset that created or first observed the problem.
Getting another viewpoint can be crucial.
In NLP, they talk about something called "second person" and
"third person" perspectives. Second person perspective refers
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to seeing yourself from the perspective of somebody that you

are currently talking to. Third person perspective refers to
seeing yourself as you are talking to another person, from a
non-involved, third-party perspective. When people speak of
"walking in somebody else's shoes" this is exactly what they
mean.
How can you use this to come up with on-the-spot, creative
solutions? One way is to imagine that you are walking up
behind somebody whom you imagine would have an easy
time solving your problem. Close your eyes; see yourself walk
up behind them, and then fully merge into them. Then while
you are inside of them, start speaking out loud, as if you
really were them.
It can help if you speak into a recording device so you can
later play it back.
Another way to do this that won't feel so goofy is to write out
their thoughts. This is similar to imagining them sitting beside
you and telling you ideas that you will actually write down,
but it goes a step further. Simply sit there at a desk or table
at your favorite coffee shop. Then imagine that they merge
into you, and fully allow them to take over your
consciousness. Actually imagine that you are now them, for
the time being, and write down, or Free-Note, as quickly as
you can, as if you were really them. Imagine you've got their
whole history, intelligence, and experience as you write. Write
for as long as it feels comfortable. Then when you switch back
to the real you, re-read what was just written, and take notes
from it as if you are seeing it for the first time.
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Focused Image Streaming

As mentioned before, Image Streaming is a fantastic way to
increase intelligence, problem-solving skills, as well as verbal
dexterity, but it's also great to find specific answers to specific
problems.
The mind often speaks to us in images, and it's up to us to
determine what those images mean. In order to use image
streaming as a creative or problem-solving tool, simply state
the intention of finding the solution to a problem while image
streaming.
Actually say out loud before you start, "I'd like to solve
problem X," or "I'd like to figure out how I can Y," or
something similar. Then spend a few minutes image
streaming on whatever images come up. Don't worry if you
don't know how to interpret the images that come up.
Then after a few minutes, you can do any number of things.
One is to Free-Note anything that comes to mind with regards
to the problem. Another is to use the ABC list exercise, as
now your brain will be fully charged and your creativity will be
raised to heightened levels. Another you can do is set a timer
for one minute. Then state your intention before image
streaming, and image stream for one minute. Then when the
timer goes off, set it again and Free-Note for one minute.
Then do another round of image streaming for one minute,
and then Free-Note for another minute.
You'll find this to be incredibly powerful, and there's really no
problem you can't solve with this method.
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Mind Mapping
Mind mapping is a technique that was created by Tony Buzan
and is extremely useful in synthesizing ideas out on paper.
Simply write down the main concept in the center of the
paper and put a circle around it. Then for any subtopic that
comes to mind, draw a line from the main topic to the
subtopic, and put a circle around that.
You can easily do this for hours, as each subtopic can lead to
tens or even hundreds of more topics, all of which will lead to
hundreds more.
To get the most out of this, try not to restrict your thinking to
any ideas that have to make sense. The tendency when doing
things like this is that we think we need to understand ideas
that come to us through these types of creative exercises.
However, the real magic comes when you allow simply every
idea to be as valid as the next one. You may get two or three
seemingly nonsensical ideas or thoughts that pop out, and
you may be tempted to discount them as meaningless. Don't
do this because those three ideas, when imagined together in
a way you haven't discovered yet, may be the golden ticket to
success.
Creative ideas are always works in progress. Imagine Mozart
sitting down to write a masterpiece. They never come prepackaged, ready to use. There's always creative work
interspersed with trial and effort. And for many of the world's
greatest geniuses (like Mozart, Beethoven, Van Gogh, etc.)
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that frustration sometimes led to incredible feelings of

depression. I'm not saying that you need to feel depressed or
suicidal to have magnificent strokes of genius, but you do
need to be patient with that feeling of "not knowing."
Sentence Completion
Sentence completion exercises were first made popular by
psychologist and self-esteem expert Nathaniel Brandon, but
they are incredibly powerful as a creative exercise.
Take the main problem or the solution you'd like to have, and
write it as a "sentence stem" at the top of a piece of paper or
at the top of a document on your computer or device. For
example, if you needed some fast cash, you might write the
stem: "The best way for me to get money now is . . ." And
then simply write down as many answers as you can possibly
think of. Don't stop and question each idea, and don't
hesitate. Write down anything that pops into your mind.
Do this until you think you can't come up with any more
ideas, and then do it some more. The first ten or twenty
answers you come up with might seem obvious. Then you'll
strain to come up with a few more, but once you work
through these, that's when the magic starts to happen.
You'll naturally come up with ideas that you never would have
otherwise come up with.

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Secrets of Increasing Creativity

Since it's very difficult to systematize being creative, do these
exercises in any order and in any combination. If you're not
having any luck with one, try another. Or try all of them.
However, the more you do these, the better you'll get at
coming up with ideas. Pretty soon genius-level ideas WILL
start popping into your when you least expect them.
Most of us have been programmed by formal education to be
input/output devices with very little creative thought.
However, because you are a natural-born genius, you DO
have the capability to reawaken your inner genius. While
these particular exercises will seem clunky and unnatural and
even mentally challenging at first, they will yield magnificent
results.
A good way to encourage your mind to consistently give you
ideas throughout the day is to always carry around a small
notepad or pen and paper, or use your device to record any
ideas you have, and then later transcribe them.
Think of it this way. Once awakened, your unconscious genius
will be more than happy to give you plenty of ideas. But if you
don't take the effort to actually write them down and take
action, your unconscious won't think you're serious. After all,
if you were traveling with a friend and you kept giving him or
her ideas and they never listened, you'd likely stop giving
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them ideas.
Think of your unconscious as your most trusted adviser. Pay
attention to him or her, and he or she will be more than
happy to continue to support you.
The "What If" Frame
It's important to understand the difference between your
conscious and unconscious understanding of the reality
around you.
Imagine you are standing on a football or soccer field. On the
field itself is tons of information written down on small slips of
paper about the size of a fortune that comes out of a fortune
cookie. Each slip of paper has a piece of information. Any
million-dollar idea will take four or five pieces of paper
combined together. However, the pieces of paper are strewn
across the field in pretty random order. And they are right
next to each other, so there are millions of them. To make
matters worse, it's dark, and all you have is a small flashlight
that only illuminates a circle about six inches across.
The small circle represents how much your conscious mind
can understand. Naturally, since the pieces of paper are
strewn about the field in a totally haphazard method, you'll
NEVER be able to piece together a million-dollar idea using
ONLY your conscious mind.
You'd see something written on a slip of paper and maybe
pick it up. You'd read it, think it didn't make much sense,
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then keep that one piece of information in mind while looking

a few other pieces of paper with your tiny little flashlight.
Eventually you might see another piece of paper with some
information on it that would seem to match the one you've
got in your hand.
But remember, the whole idea takes six pieces of paper. (Also
keep in mind that this is a metaphor to help understand the
conscious-unconscious split, nothing more, so don't get too
hung up on details.) So, you might get to a point where
you've got two pieces of paper, but how long would you keep
looking for a third, or a fourth? Remember, you can only see
a six-inch circle at once, and you're standing on a huge soccer
field at night!
How likely would it be for you to simply give up in frustration
and start over?
Enter the Unconscious
While your conscious can only see a small bit at a time, your
unconscious can see EVERYTHING. Not only that, it doesn't
even need a flashlight.
If you've ever watched "Star Trek, The Next Generation,"
there was a character that was blind, but he had these pretty
cool implants that allowed him to see way beyond the usual
spectrum visible to the human eye. This guy could see all the
radio waves, X-rays, EVERYTHING.
Our conscious minds are stumbling around in the dark, and
can only see six inches at a time. But our unconscious can
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see, understand, and interpret much, much more.

So let's say you've got a goal in mind of coming up with a
new business idea. You look around, and you've suddenly got
an idea to look down. (Still playing with the football field
metaphor here.) You find a piece of paper, and you see
something interesting written on it. You pick it up, and you're
pretty intrigued. You stand up and start looking around. You
get an instinct to walk kind of to the left, every once and a
while you look down with your light. Something catches your
attention; you lean down, and pick it up. What's written on
the second piece of paper doesn't make much sense, but you
ask yourself, "Hmm, maybe this will turn into something." So
you hang on to it, and keep walking. Suddenly you get an
urge to look to the left a little bit, you look down, and see
another piece of paper, still the three of them don't make
much sense, but you have a "feeling" that you're on to
something.
The three pieces of paper say:
Chicken Pieces
1974 Ford Mustang
Roller Skates
Now, you have no idea what these mean, but that "feeling"
keeps you moving forward.
Finally, you decide to look down below you, and see another
piece of paper that says, "Wilbur Fernandez." Suddenly, a
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memory comes rushing in. You remember your best friend

Wilbur as a kid; you used to go to that restaurant that was an
old-fashioned 50s type where you parked outside and the
waitresses came up on roller skates. They had a picture of a
1974 Ford Mustang on the wall inside. (I know the year of the
car doesn't match with the year of the type of restaurant, but
this your creativity we're talking about!)
You pull out your phone, call your buddy Wilbur; the two of
you start talking, and you both remember that, as kids, you
vowed to start a music shop together when you got older.
One thing leads to another, and you find out that each of you
know enough people with enough skills and investment clout
to put together a music shop. You open your shop a few
months later and are wildly successful.
Far-fetched? Sure. But think of all the really amazing things
you've done in your life. Did they happen purely by chance?
Did they happen completely randomly? Or did they happen
because you had a clear idea of what you wanted, and you
were open enough to "try on" opportunities as they arrived?
The unconscious can't speak to us with pure, easy-tounderstand language. It can only speak to us via images,
feelings, dreams, and instincts.
The depth of your genius lies within your unconscious. The
path to fully tap your genius lies in the border between your
conscious and unconscious mind.
If you expect a fully prepared solution in a step-by-step
format, you're going to be waiting a long time. But by fully
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opening up your mind to possibility and allowing yourself to

accept the ideas, images, and feelings that are CONSTANTLY
being presented to you by your unconscious, you WILL come
up with genius ideas that are worth MILLIONS on a day-today basis.
Keeping an open, "What If..." frame is crucial for this to
happen.
You can greatly foster this by keeping notebook with you at
all times and by writing down ANY ideas that pop up. They'll
come to you like those slips of paper in the imaginary
metaphor above.
On their own, they might not be worth much. But when you
combine them, look at them with open creativity, and take
action, you WILL product magnificent results.
Dream Interpretation
Dreams have always been the source of philosophical and
scientific debate. Regardless of why we dream, it's clear that
our dreams can be used as a source of inspiration and
direction.
A way to effectively maximize the creativity from your dreams
is to write down any images that stick out when you wake up
in the morning. Simply keeping a notebook and pen next to
your bed when you sleep will make it easier to remember
your dreams. Just writing down any insights or images as you
wake up will help you gain insight into your vast unconscious.
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When you combine dream notation with daily note taking

based on your impulses and ideas, you will consistently be
creating wonderfully creative ideas.

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Conclusion and Final Words

Your brain is a muscle. The more you exercise it, the better it
will get. Because the quality of your life is directly
proportional to the quality of your thinking, the more you
improve your thinking muscle, the more you'll improve your
life.
What's the best way to use this material?
For starters, take some time increasing your skills in memory.
You'll find that once you've got the basic structure down,
remembering things will simply become easier and easier.
Learning these memory skills is like learning to ride a bike.
Once you've got it, you've got it.
Create a few lists to peg things to, and take the time to build
those lists so you know them like the back of your hand. The
effort you put in at the beginning will make it much easier
later on.
Think of it this way. Once you've got several lists in mind (be
they lists of numbers, rooms, body parts, etc.), you'll easily
be able to peg items to this list in real time, meaning you'll be
talking to somebody, and something will come up that
requires a good memory. Without even moving a muscle,
you'll be able to accept the information and easily recall it
later.
This will give you an incredible amount of personal power and
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some real status with your friends and colleagues.

Similarly, take some time practicing coming up with your
name-recognition skills. Take a few moments every day,
wherever you are, and look at the people around you.
Practice coming up with your own "names" for these people
that you could effectively use as pegs to hang their real
names on.
This will seem clumsy and even rude at first, but remember,
you're building an incredible skill that will help you remember
their name. And we all know that hearing our own name is
the best sound ever (unless it's from the police!).
As far as the creativity exercises, think of them the same way
you'd think of physical exercises. Nobody goes to the gym
and thinks they need to use every single machine and sign up
for every single class. Most people go the gym, try out a few
machines that resonate with them, and get into a routine.
Think of these creativity exercises the same way. Try each of
them a few times, at the very least, and simply continue with
the ones that resonate with you the most.
It will also help if you are developing your creative thinking
with a specific goal in mind. Just as you would train differently
for a marathon compared to a cage fighting match, knowing
what you'll be using your brain for in the future will give you
some insight into the proper mental training to best prepare
you.
When doing creative exercises to simply improve your
intelligence and brainpower, the image streaming is likely the
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best bet. The other techniques can and should be used with
specific purposes.
Your brain is your most valuable resource. If you commit to
spending just a few minutes per day improving your thinking
skills, you will be in the top one percent on planet Earth.
Think of it this way. When Dr. Wenger first created Image
Streaming, there were some studies that suggested that
every hour of image streaming increased IQ by one point. So
let's assume you commit to doing five minutes a day. Nothing
else. No memory work, no ABC list generation, no free noting,
no dream understanding, and no imaginary character
interaction. Only five minutes a day of Image Streaming.
What would that get you?
Let's further assume that the study overstated the IQ
improvement by 100%, and you ONLY get a half a point
increase with every hour. Doing image streaming for 5
minutes a day means you'd be doing one hour every 12 days.
Let's say you take a day off every week or so, so you end up
doing two hours a month. That would give you an IQ increase
of one point per month, at the very minimum, in ONLY five
minutes a day.
Now, that may not seem like a lot. But what if you committed
to doing five minutes, every day, FOR LIFE? You'd be slowly
and consistently increasing your IQ by 1 point per month, or
12 points per year. In five years, your IQ would be 60 points
higher. In ten years, your IQ would be 120 points higher. In
twenty years, your IQ would be 240 points higher. If you're
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starting point is average (about 100) that means in twenty

years, you would have an IQ that is higher than anybody on
Earth.
This means by spending only five minutes a day, within your
lifetime you could become the smartest person who ever
lived.
You.
What would that get you? How many ideas would you have
contributed to society by then? How long would you be
remembered for? How much better off would society be for
generations to come simply because you decided to commit
to doing five minutes a day of mental exercise?
Think about the implications of that.
Without doing anything else, not even listening to the
hypnosis sessions in this course nor changing your daily
activities, by ONLY choosing to spend five minutes a day of
image streaming, you and you alone can transform the
planet.
Are you willing to that? Are you willing to spend the time to
improve your thinking, improve your ideas, and improve the
world in immeasurable ways that will be remembered for
generations to come?
That is the power that exists within you. As you are reading
these words now and thinking about what you are really
capable of. Why not make a commitment?
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Right here, right now.

Just between you and you, are you willing to commit to spend
at least five minutes a day, for the rest of your life, to
improve your thinking power?
Because you've read this far, you KNOW you are capable of
that and so much more. Few people ever take the time and
effort to improve their lives.
You can be an inspiration. No matter who you are or what
you've achieved, you are destined for greatness.
You didn't stumble across this course by accident. There is a
reason for this. You are reading these words right now so you
can discover your true gifts and share them with the world.
Just get started, and do what comes naturally. The wonderful
thing about your brain is that the more you learn, the more
you'll want to learn. The better you get at learning, the more
things you'll be able to learn.
All you've got to do is get started, and the rest will come
naturally.

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