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MARCOM

The presentations were not aligned with the desired objectives of the event. The language and themes used in the presentations were too grandiose and did not contribute meaningful substance or relevance. The event is focused on how trends in traditional and social media impact marketing communications in the digital age, particularly the disruption of technology on strategies and policymaking. Marketing communication encompasses various messages and media used to communicate about products, services, corporate image and social good. The awards are specifically for creativity, design, effectiveness and impact on marketing communication initiatives, not applied art. Clarification was requested on addressing the comments and objectives outlined for the summit and awards.

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Chetanya Mundachali
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172 views2 pages

MARCOM

The presentations were not aligned with the desired objectives of the event. The language and themes used in the presentations were too grandiose and did not contribute meaningful substance or relevance. The event is focused on how trends in traditional and social media impact marketing communications in the digital age, particularly the disruption of technology on strategies and policymaking. Marketing communication encompasses various messages and media used to communicate about products, services, corporate image and social good. The awards are specifically for creativity, design, effectiveness and impact on marketing communication initiatives, not applied art. Clarification was requested on addressing the comments and objectives outlined for the summit and awards.

Uploaded by

Chetanya Mundachali
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Thank you for the presentations


Unfortunately, the presentations are way off the mark
objectives

from the desired

The presentation has grand words/phrases/themes( a large part of seems a


CUT-N-PASTE job) which do not contribute in terms of substance and
relevance.
Phrases like A policy brief, complemented by more detailed summit proceedings, will

synthesize the knowledge generated by the Summit, highlight key aspects of the role of
Media, marketing, digital upset in providing better communication and global reach, and
identify a compact set of key messages and recommendations
Integrated national policy measures, governance mechanisms and investment planning
approaches to increase the contribution of media to society any economy are too grand
and not a part of our current objectives
Even the phrase GLOBAL MEDIA TRYST 2K15 is too grandiose- it would
imply that global media organizations are meeting at some grand conclave.
While the fact of the matter is that we are conducting an event that focuses
on media(print, TV, social/online) and marketingand how both are
impacted by technology. (and that too, restricted to organizations in a
localized region)
Kindly
note:The
conference/summit
will
focus
on
issues/trends/developments in media, both traditional media and the new
social media in this era of infotech. And, more importantly, how these
issues/trends/developments
impact
marketing
communications(MARCOM).the thrust will be on technology and the
attendant innovation which is creating a large scale disruption in traditional
strategies and policy making
Marketing communication (MARCOM) is a fundamental and complex part of a
companys marketing efforts. Loosely defined, MarCom can be described as
all the messages and media you deploy to communicate with the market
about sour products/services/corporate image/social good
Marketing communication includes:

advertising(print, TV, online),


direct marketing,
point of sales
branding,
packaging,
branded merchandise( tshirts, caps etc)
online presence(SOCIAL MEDIA/WEBSITE),
/marketing collateral(printed materials,standees, danglers, )
outdoor,
PR activities,
Innovation in Sponsorships initiatives/ marketing tie-ups,
Partnering in socially relevant initiatives
trade show appearances ,
attendance at conferences,
promotional events(at malls, on the street, etc)
. any other activity we deem fit to be recognized as
MARCOMe

The awards are not for applied art as mentioned but specifically for
creativity/design/efficacy/impact in MARCOM.These awards will recognize
excellence, and effectiveness for initiatives in all the above activities. We
intend to reward and honour those that apply design and creativity in
actually increasing brand awareness/sales/corporate image and reputation
etc.
I request you to respond to my comments and the objectives of the
summit/awards I have placed before YOU
Please feel free to contact me for any clarifications
Warm regards
Steve Fernandes

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