BERNADETTE SMITH Mobile: 8319156433
Email: [email protected]
1495 Kings Lane, Palo Alto, CA 94303
SUMMARY: Experienced Web marketing manager with over 15 years of success in the marketing, development, and support of
complex Web products and solutions in both the public and private sectors.
Key strengths:
• Creation and execution of successful marketing programs using multiple medium
• Excellence in building relationships with staff, colleagues, customers, and clients through proactive and effective verbal
and written communication, negotiation, and establishment of efficient and sustainable processes
• Ability to relate user requirement and needs to system/services design
• Initiative and innovation in problem solving
MOVEDIGITAL INC, Carmel, CA 2006 to 2007
Internet company (http://www.movedigital.com) which offers storage, conversion, management and delivery of large files;
Company received patent for volume-based metric for measuring bandwidth usage.
Marketing Manager (2006 – 2007) – Developed and executed a strategic marketing plan resulting in a 10x increase in new
accounts, 20x increase in paid subscriptions, and 15x increase in revenue over a 9 month period. Utilized multiple marketing
techniques including Google adwords, email newsletter, white papers, case studies, promotional video, trade show participation,
and targeted email and direct mail campaigns. Designed web page layout, function, and text to enhance usability and increase
customer awareness of key benefits, product functionality and website natural search ranking.
NAVAL POSTGRADUATE SCHOOL, Monterey, CA 2004 - 2006
The Homeland Security Digital Library (HSDL)(http://www.hsdl.org) an online collection of homeland security documents
searchable using a unique taxonomy. Used by U.S. homeland security professionals and scholars.
Marketing Manager (2005-2006) Increased overall usage of the HSDL by 2x in 6 months by increasing awareness in existing
markets and facilitating expansion into new markets. Created and managed a multi-media marketing strategy including targeted
email campaign and phone calls, placement of journal articles, printed marketing collateral, e-newsletter, presentation materials,
presentations to user groups, online survey with drawing for prize, and “link-to” partnerships. Negotiated access and marketing
alliances with 80% of all U.S. colleges and universities and hundreds of federal, state and local homeland security government
organizations. Interpreted site analytics and recommended site changes based on collected data. Cultivated user feedback and
reported results to drive product development strategy.
Project Manager (2004 – 2005) Successfully managed the 18-month development and launch of a new version of the
HSDL. Integrated a new search engine and categorization software, remodeled user-interface, and managed multiple
contracts with 3rd party development firms. Managed all operations of the digital library project with a budget of $2.5M
and a diverse staff of 17 including librarians, engineers, homeland security specialists, administration, accounting,
marketing, customer support and technology.
BURNADISC, INC., Carmel, CA 1998 – 2003 (part-time)
Internet business offering on-demand data CDs and subscription-based high-speed download service in partnership with Internet
game sites to support large file delivery.
Business Manager – Supported foundation and development of start-up to self-sustained business. Responsibilities included
personnel management, marketing initiatives, and webpage design.
THINKING TOOLS, INC., Monterey, CA 1994 - 1997
Thinking Tools (a spin-off of Maxis Corp. maker of SimCity) developed educational software incorporating aspects of game
technology with computer simulation used for the purposes of training in the corporate environment.
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Senior Product Manager (1996-1997) – Responsible for leading the design, development and testing of “Squall”, a web-based,
interactive simulation software. Worked with disaster recovery experts at major companies including Nike, Gap, Household Credit
Services, Pacific Bell and others to define user requirements.
BERNADETTE SMITH Page 2
Mobile: 831-915-6433
Email:
[email protected] Product Manager (19941995) – Led the design, development, testing and launch of "Project Challenge", a project management
simulation game designed to test the skills of IT project managers. Created effective marketing collateral and sales tools used by
sponsor to successfully launch product.
PACIFIC BELL, San Ramon, CA 1993 - Summer
Project Manager – Conducted “Benchmark Study” of the best practices of wholesale distribution. Interviewed and received in-
depth information from executives at multiple companies including Sun Microsystems, Intel, Clorox, Chevron, and Hewlett-
Packard. Resulting recommendations used by PacBell management to define the company’s entry into selling phone services via
resellers.
HEWLETT-PACKARD 1985 - 1992
Channel Manager (Sunnyvale, CA, 90-92) Provided sales support to HP channel sales representatives in European, Eastern and
Midwest sales region for HP’s family of personal computers. Negotiated strategic pricing for large volume purchases ($300,000 to
$10M) including sales to British Petroleum, Dominos Pizza, Southwestern Bell and Wal-Mart; Developed presentation materials,
introduced new products and coordinated factory travel for national tours.
Market Development Manager (Cupertino, CA, 89-90) Instrumental in securing $2M in sales of HP minicomputers to telecom
market. Negotiated software design contract with third party developer to develop key application; created sales funnel, assisted
with bid proposals, organized training events and developed product requirements.
Regional Sales Engineer (Colorado Springs, CO, 87-89) Provided technical and sales support for HP Protocol Analyzer products
to direct sales teams in the US and Europe; Developed expertise in data communications and networking protocols. Created
training materials, organized and lectured at training events in US and Europe. Conducted field trials, account visits, and new
product demonstrations to strategic accounts including AT&T, Bell South and Ohio Bell.
Software Design Engineer (Colorado Springs, CO, 85-87) Designed and implemented two software applications for HP Protocol
Analyzer products leveraging over $1M in hardware sales. Became division expert in SS7 communications protocol.
EDUCATION:
University of California at Berkeley, Haas School of Business
Masters of Business Administration, 1994
• Received Scholarship from Direct Marketing Foundation to attend seminar in Chicago;
• Officer: Partners for Entrepreneurial Leadership (PEL) and Women in Leadership (WIL) organizations;
• Contributed 10 articles to CAL Business Weekly about local entrepreneurial business efforts.
University of California at Santa Barbara
Bachelor of Science, Computer Science, 1984
Bachelor of Arts, German Languages and Literature, 1984
• HP’s Student Employment and Educational Development (SEED) summer program
• Lived and studied abroad at Georg August University in Goettingen, Germany
• Proficient in German
OTHER:
• Authored technical paper published in Telecommunications Magazine, July 1987
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• Traveled through countries in Europe, SE Asia, Middle East and Central America
• Team member Colorado State Women’s Ultimate Frisbee Team 1985 - 1989
• Enjoy spending time with family, snow skiing, hiking and running
