Media research
Effectiveness of Horlicks campaign on Indian families
Submitted in partial fulfillment of the requirement for the
Degree of Bachelor of Journalism (Mass Communication)
BY
PULKIT GAUR
07321402412
2013 - 2016
Department of Communication Studies
Jagannath International Management School
Vasant Kunj, New Delhi
To
Guru Gobind Singh Indraprastha University
Dwarka, Delhi
December 2015
TABLE OF CONTENTS
Acknowledgement
Certificate by the Class Coordinator
Internship Certificate
Introduction to Public Relations
Organization Profile
Work profile
Learning
Experience
Conclusion
ACKNOWLEDGEMENT
It is my pleasure to be indebted to various people, who directly or indirectly contributed in
the development of this work & who influenced my thinking, behavior & acts during the
course of study. I have taken efforts in this internship. However, it would not have been
possible without the kind support & help of many individuals and organizations. I would like
to extend my sincere thanks to all of them.
I am highly indebted to my University, Guru Gobind Singh Indraprastha University and
my college, Jagannath International Management School, for their guidance & constant
supervision as well as for creating such an opportunity to undergo internships & gain the
practical knowledge of Mass communication. Special gratitude & thanks to our Director Dr.
Ravi Kumar Dhar and my teacher Ms. Aakansha sharma & be familiar to the practical
aspect & uses of theoretical knowledge.
Pulkit Gaur
BJMC 5 Sem (E)
07321402412
CERTIFICATE
This is to certify that Pulkit Gaur, enrollment number 07321402412, a student of Bachelor of
Journalism and Mass Communication from Jagannath International Management School,
Vasant Kunj has done his internship from July 13, 2015 to August 13, 2015 for duration of 30
days.
The work is genuine and appreciable. I wish her good luck for all entire future endeavors.
Ashish Chatterjee
Class Coordinator
INTERNSHIP CERTIFICATE
INTRODUCTION TO ADVERTISING
The purpose of advertising may also be to reassure employees or
shareholders that a company is viable or successful. Advertising
messages are usually paid for by sponsors and viewed via various old
media; including mass media such as newspaper, magazines, television
advertisement, radio advertisement, outdoor advertising or direct mail; or
new media such as blogs, websites or text messages.
Commercial ads often seek to generate increased consumption of their
products or services through "branding", which involves associating a
product name or image with certain qualities in the minds of consumers.
Non-commercial advertisers who spend money to advertise items other
than a consumer product or service include political parties, interest
groups, religious organizations and governmental agencies. Non-profit
organizations may rely on free modes of persuasion, such as a public
service announcement (PSA).
Purpose of advertising
Advertising is at the front of delivering the proper message to customers
and prospective customers. The purpose of advertising is to convince
customers that a company's services or products are the best, enhance
the image of the company, point out and create a need for products or
services, demonstrate new uses for established products, announce new
products and programs, reinforce the salespeople's individual messages,
draw customers to the business, and to hold existing customers.
ORGANISATION PROFILE
Alaknada operates out of 18 cities across India with full-service branches. Alaknandas
presence in smaller cities enables it to bring to the table a knowledge pool in terms of insights
and the changing consumer behavior in markets that are fast integrating with the mainstream.
All offices are centrally located and equipped with state-of-the-art infrastructure including
powerful systems, latest software and communication facilities. The speed of response and
quality of solutions and service is very high.
Alaknadas team of professionals comprises strategic thinkers and skilled creative
professionals. While the senior members have handled key functions in some of the best
known corporations and advertising agencies in India, the focus is on achieving a balance of
experience and youth in the team to ensure clients achieve their brand objectives in the
marketplace by fully utilizing Alaknandas end-to-end solutions.
WORK PROFILE
JOB PROFILE
Photographer
PLACE
69,DSIDC Shed, Scheme-1Okhla Indl. -110020
TIMINGS
1st Week - 9:00a.m.- 5:00p.m.
2nd Week - 9:00p.m. - 5:00p.m.
3rd Week - 9:00p.m. - 5:00p.m.
4th Week - 9:00p.m. - 5:00p.m.
LEARNINGS
How to attend the Call of a customer.
How to attend the Corporate Events & Visits.
How the Working and Routine of an public relations department takes place.
Learned Punctuality & Sincerety of time.
Felt very Motivated under the guidance of highly experienced mentors.
How to work in the outside Competitive market.
Learned to Complete the given task promptly within a given time.
Learned about how to make a Professional approach while dealing with people at
work.
Took the opportunity to test out my Skills which I had developed in college and saw
how they work in the real world.
Importance of Research in various fields.
Working under Deadlines & Pressure was the most hectic job.
Being more Confident & Responsible as working in a big reputed organization.
EXPERIENCE
My 4 week internship at ALAKNANDA ADVERTISING was a very good learning & wonderful
experience for me that inculcated in me spirit of professionalism & idea of working in a corporate
environment.
Got exposure to new & interesting professional situations.
Got real opportunities for practical application of skills.
Tested my comfort zone & got to know my real potential.
Treated every single day as my learning experience.
I am thankful to my mentor, Mr Bharat Gopal because of whom I learnt a lot in just a
period of 4 weeks. It was fun working with him & a lifetime wonderful experience too.
CONCLUSION
My 4 week internship at ALAKNANDA ADVERTISING gave me a lot of experience and
knowledge of the working in public relations department. I got the practical knowledge of attending
press conferences.
Now, I am clear of the functioning of the Advertising department. This 4 week period has inculcated
in me professionalism and leadership qualities. The opportunity to work at ALAKNANDA
ADVERTISING is unquestionably a major building block of my career.
I am thankful to all the people who made my internship a successful endeavor.
Thank you.
Pulkit Gaur
BJMC 5 Sem (E)
07321402412
