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External Environment: Customer Segment Activity

This document outlines key elements of analyzing and planning for customers including customer segments, developing customer propositions, measuring customer segment activity, ensuring appropriate people and organization support, necessary infrastructure, technology to support customers, and processes to manage customer information.

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PRAVENDRA SINGH (PGP 2015-17 Batch)
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50 views1 page

External Environment: Customer Segment Activity

This document outlines key elements of analyzing and planning for customers including customer segments, developing customer propositions, measuring customer segment activity, ensuring appropriate people and organization support, necessary infrastructure, technology to support customers, and processes to manage customer information.

Uploaded by

PRAVENDRA SINGH (PGP 2015-17 Batch)
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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External Environment

Customer Segment
Analysis and planning

Customer Proposition

MEASUREMENTS
Customer
Segment
Activity

People and Organisation

Infrastructure

Customer Technology Support Process


Information management

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