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Retail Management: Test 2 Answer Any 5 Questions (Each Question Carries 5 Marks)

This document contains 7 multiple choice questions about retail management topics including: strategic retail management and the steps in strategic retail marketing; the importance of retail location; whether branding is necessary for apparel retail; the retail life cycle phenomenon and role of sustainable strategies during decline; a note on brand management; the different retail formats; and the factors involved in international pricing.

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Kannan Krishnamurthy
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326 views1 page

Retail Management: Test 2 Answer Any 5 Questions (Each Question Carries 5 Marks)

This document contains 7 multiple choice questions about retail management topics including: strategic retail management and the steps in strategic retail marketing; the importance of retail location; whether branding is necessary for apparel retail; the retail life cycle phenomenon and role of sustainable strategies during decline; a note on brand management; the different retail formats; and the factors involved in international pricing.

Uploaded by

Kannan Krishnamurthy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Retail management

Test 2
Answer any 5 questions (each question carries 5 marks)
1. What do you understand by Strategic Retail Management?
Describe the steps involved in Strategic Retail Marketing
2. Give the importance of retail location in retail management
3. Is branding necessary for apparel retail? Explain briefly.
4. Explain the phenomenon of Retail Life Cycle and role of
sustainable strategies in it during decline stage
5. Write a note on brand management
6. What are the different retail formats? Explain
7. What are factors involved in international pricing? explain.

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