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Business Level Strategies Guide

This document discusses business level strategies. It outlines different generic business level strategies including cost leadership, differentiation, focused cost leadership, focused differentiation, and integrated low cost/differentiation strategies. The purpose of business level strategies is to gain competitive advantage and achieve organizational goals within a particular product market.

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Mir Osail
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23 views1 page

Business Level Strategies Guide

This document discusses business level strategies. It outlines different generic business level strategies including cost leadership, differentiation, focused cost leadership, focused differentiation, and integrated low cost/differentiation strategies. The purpose of business level strategies is to gain competitive advantage and achieve organizational goals within a particular product market.

Uploaded by

Mir Osail
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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TABLE OF CONTENTS

Buisness Level Strategies


Concept of Buisness Level Strategy
Purpose of Buisness Level Strategy

Generic Buisness Level Strategies


Cost Leadership Strategy
Differentiation Strategy
Focused Cost Leadership Strategy
Focused Differentiation Strategy
Integrated Low cost/Differentiation
Strategy

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