Motivate Design presents

T H E W H AT I F T E C H N I Q U E ™
( Working on it)

T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
AN EXCE RPT FROM
W H Y “ W H AT I F ” ?
We are so glad you asked!

G OA L = I N N OVAT E , T H E N . . .

T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
W H Y “ W H AT I F ” ?
We are so glad you asked!

G OA L = I N N OVAT E , T H E N . . .

I N C R E M E N TA L C H A N G E = I N C R E M E N TA L G R OW T H

DISRUPTIVE THINKING = A BIG DIFFERENCE

T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
WA R N I N G : T H I S I S H A R D

T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
THIS IS HARD
Thinking disruptively is a disruptive thing to do.

“ W H Y ? ” YO U A S K . . .

T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
S U CC E S S F U L CO M PA N I E S
O F T E N H AV E A N AV E R S I O N
TO RISK

T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
E M P L OY E E S A R E R E WA R D E D
TO NOT B E DISRU P TIVE

T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
BUSINESS LEADERS OFTEN
L AC K T H E T R A I N I N G T O
T H I N K D I S R U P T I V E LY

T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
B U T, I T I S P O S S I B L E

T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
S O , W H E R E D O Y O U S TA R T ?
STEP ONE
S TA R T W I T H A B R O A D V I E W

T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
STEP ONE
S TA R T W I T H A B R O A D V I E W

L O C AT E A N A R E A I N W H I C H E V E R YO N E S E E M S
TO B E STUCK AND NOTHING HAS CHANG E D IN
A VE RY LON G TIM E

T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
STEP ONE
S TA R T W I T H A B R O A D V I E W

L O C AT E A N A R E A I N W H I C H E V E R YO N E S E E M S
TO B E STUCK AND NOTHING HAS CHANG E D IN
A VE RY LON G TIM E

...AN AREA WHERE PROFIT PERFORMANCE

I S AV E R AG E . I T R E A L LY S H O U L D B E M O R E
S U C C E S S F U L , M O R E L U C R AT I V E .

T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
LOOK FOR CLICHÉS
I D E N T I F Y T H E S TA T U S Q U O
Or any overused attributes that lack original thinking

T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
E X . L A U N D R O M AT S

T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
CLICHÉ:
L AU N D R O M AT S A R E D E P R E S S I N G !

CLICHÉ:
L AU N D R O M AT S A R E D I R T Y !

CLICHÉ:
THERE ARE BAD, FLUORESCENT LIGHTS

CLICHÉ:
T H E Y A R E O U T- DAT E D & W E I R D

T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
STEP T WO
D E F I N E Y O U R S I T U AT I O N

“ I WA NT TO D I S R U P T TH E CO M P E TITIVE L AN DSC AP E
O F [ I N S E R T YO U R S I T UAT I O N ] BY D E L I V E R I N G
AN UNEXPECTED SOLUTION.”

T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
STEP THREE
A S K “ W H AT I F ? ”

T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
R E A DY TO T RY I T O U T ?

T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
STEP ONE
Grab a Post-It pack and a marker

T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
STEP T WO
For three minutes, write as many “what ifs” as you can!

T H I S S T E P I S A B O U T Q UA N T I T Y– N O T Q UA L I T Y !
WRITE , WRITE , WRITE!

T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
STEP THREE
Share all of them, one by one–popcorn style!

T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
STEP THREE
Share all of them, one by one–popcorn style!

S T E P F O U R : R E P E AT

T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
STEP THREE
Share all of them, one by one–popcorn style!

S T E P F O U R : R E P E AT

S T E P F I V E : R E P E AT AG A I N

T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
STEP SIX
One last time! Three minutes of total “what if” madness!

T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
HERE ARE SOME OF OURS!

T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
W H AT I F . . .
(Just a few of our ideas!)

L AU N D R O M AT S W E R E F U N ? R E L A X I N G ? C O O L?
W H AT I F T H E Y W E R E L U X U R I O U S & E XC I T I N G ?

T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
W H AT I F . . .
(Just a few of our ideas!)

L AU N D R O M AT S W E R E F U N ? R E L A X I N G ? C O O L?
W H AT I F T H E Y W E R E L U X U R I O U S & E XC I T I N G ?

THEY WERE P L AC E S TO BE
P R O D U C T I V E ? O R S O C I A L?

T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
W H AT I F . . .
(Just a few of our ideas!)

L AU N D R Y M AT S W E R E F U N ? R E L A X I N G ? C O O L?
W H AT I F T H E Y W E R E L U X U R I O U S & E XC I T I N G ?

THEY WERE P L AC E S TO BE
P R O D U C T I V E ? O R S O C I A L?

T H E Y W E R E P L AC E S T O TA K E
YO U R K I D S ? O R YO U R P E T S ?

T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
H AV E YO U M A D E O B S E R VAT I O N S ?

T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
 H AV E YO U M A D E O B S E R VAT I O N S ?

H AV E YO U L O C AT E D S O M E I N S I G H T S ?

T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
 H AV E YO U M A D E O B S E R VAT I O N S ?

H AV E YO U L O C AT E D S O M E I N S I G H T S ?

D O YO U H AV E YO U R “ W H AT I F ” H Y P O T H E S I S ?

T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
A R E YO U R E A DY FO R M O R E ?

T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
OPPORTUNITY
Discuss different parts of an opportunity: audience, advantage, & gap.

FILL IN THE BLANKS!

“ T H E R E ’ S A N O P P O R T U N I T Y T O P R OV I D E [W H O ]
W I T H [W H AT A DVA N TAG E ] T H AT [F I L L S A G A P .] ”

T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
OPPORTUNITY
Frame your opportunity in a super concise way.

EXAMPLE:
“THERE’S AN OPPORTUNIT Y TO P R OV I D E URBAN
D W E L L E R S W I T H A N AW E S O M E L AU N D RY E X P E R I E N C E
T H AT I S V E RY E C O - F R I E N D LY. ”

T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
DEVELOPMENT
Incorporate your “what ifs” and your opportunity...

W H AT I F. . .
T H E L AU N D R O M AT A L S O H A D A H A I R S A L O N ?

T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
DEVELOPMENT
...This will result in more developed, discernable ideas

W H AT I F. . .
T H E L AU N D R O M AT A L S O H A D A H A I R S A L O N ?

T H E L AU N D R O M AT O F F E R E D L O C A L , E C O -
F R I E N D LY P R O D U C T S ?

T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
DEVELOPMENT
Keep developing and pushing your ideas

W H AT I F. . .
T H E L AU N D R O M AT A L S O H A D A H A I R S A L O N ?

T H E L AU N D R O M AT O F F E R E D L O C A L , E C O -
F R I E N D LY P R O D U C T S ?

T H E R E WA S A B A R I N B AC K ,
S P E A K- E A S Y S T Y L E ?

T H E “ W H AT I F ” M E T H O D @ M O T I VAT E _ D E S I G N
A R E YO U FO R R E A L?

T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
C opyright: Spin La un dr y Lo ung e
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
C opyright: Spin La un dr y Lo ung e
T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
C opyright: Spin La un dr y Lo ung e
“ MORGAN GARY ’ S PRIMARY MISSION
I N C R E AT I N G S P I N L A U N D R Y L O U N G E
WA S TO R E I M AG I N E THE ENTIRE
L A U N D R O M AT E X P E R I E N C E . ”

T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
C opyright: Spin La un dr y Lo ung e
SIGN UP FOR PRE-ORDER

READY
TO
REFRAME
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S TAY C U R I O U S

T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
A L W AY S A S K T H E W H AT I F ’ S !

What If eve r y U be r c ar was a Tesla?

What if laun dromat s se r ve d win e?
What if f ish was th e most p opular break f ast food ?

W h at if we h elped yo u u nl ea sh th e W h at If Techni q u e o n yo u r p robl e m s pa ces an d goal s?

Learn more about us at w w w. motivate design .com

We’d love to h ear f rom you an d h elp you discove r #WhatIf for your
company, team , product, an d more .

You c an reach us at (6 4 6) 4 0 0 - 5 1 0 8 and h ello @ motivate design .com

Twe et your #WhatIf to @ M otivate _ D esign

T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N
PHOTO CREDITS
Page 4: “warning sign” by Robe r t Couse - B ake r via Flickr (BY )
Page 1 5: “ Laundr y M at ” by C arste n Sch e r tze r via Flickr (BY )
Page 1 6: U ntitle d by S amantha Jade Royds via Flickr (BY )
“se c adoras” by David Coh e n via Flickr (BY- N C- N D)
“ Sustainable B roadband Access at Laundr y M at in the Weste rn Suburbs
of a Large Cit y ” by Daniel X . O’ N eil via Flickr (BY )
“ I ’m h e re for th e Million D ollar Giveaway ” by Te rrell Woods via Flickr
(BY- N C- N D)
Page 23 -25: “ Popcorn” by cyclon e bill via Flickr (BY-SA)
Page 28 -30 : “ove rWash” by Rubin Starset via Flickr (BY- N C-SA)
Page 36: “ Laundr y Day ” by Araceli Arroyo via Flickr (BY- N C- N D)
Page 37-39 : “ Spin Cycle - 9/ 365” by Andreanna M oya via Flickr (BY )
Page 41 - 4 4: Copyright Spin Laundr y Lounge via spinlaundr ylounge .com

T H E “ W H AT I F ” T E C H N I Q U E @ M O T I VAT E _ D E S I G N