Innovative lesson plan
Name of the teacher: SREELAKSHMY S KUMAR Standard: XI B
Name of the school: GHSS KALANJOOR Strength: 54/60
Subject: Business Studies
Unit: Internal trade Date: 9-01-2018
Topic: CONCEPT OF RETAIL TRADE
CONTENT OUTLINE RETAIL TRADE
CONTENT ANALYSIS
TERMS retail, intermediaries, consumers, wholesalers
FACT
Buying and selling of goods and services within the boundaries of a
nation is referred to as internal trade.
Internal trade is classified into wholesale trade and retail trade.
Purchase and sale of goods in relatively small quantities to the ultimate
consumers is referred to as retail trade.
Retailer buys goods in large quantities from wholesalers and sells them
in small quantities to the ultimate consumers.
Retailer represents the final stage in the distribution where goods are
transferred from the hands of traders to final consumers.
Retailer purchases a variety of products from wholesale distributors,
arranges for proper storage of goods, sells goods in small quantities
etc.
Retailers act as an important link between the producers and final
consumers in the distribution of goods and services.
CONCEPT Purchase and sale of goods and services in smaller quantities for the
purpose of making it available directly to the ultimate consumers is
known as retail trade.
CURRICULAR OBJECTIVE To understand the concept of retail trade through story, general
Discussion, group discussion and role-play and thereby students
Prepare notes.
PRE-REQUISITES Students should have knowledge about trade and its classifications.
TEACHING LEARNING RESOURCES
Usual classroom aids like chalk and board, chart etc.
Handout containing situation
Activity sheet
Role play dialogues in sheets
TEACHING LEARNING STRATEGIES
Story telling
Group discussion
General discussion
Role play
REFERENCE SCERT BUSINESS STUDIES TEXT BOOK, KGC NAIR BUSINESS STUDIES TEXTBOOK
CLASSROOM INTERACTION PROCEDURE PUPIL RESPONSE
PHASE 1: INTRODUCTORY PHASE
After the routine classroom practices teacher begins the class by narrating a story.
“Long ago there lived a king named ADIKIRAN. He was so honest and wise in his
beliefs and actions that his rule was considered as golden era as he did very
much for the good of people in his kingdom without any discrimination.
He set up trade within his kingdom, which provided others of the country
to exchange goods without any extra charges being levied as the trade was
meant for the development and enrichment of the people of that kingdom.
He encouraged the local people who were vigilant enough to be engaged students listen carefully.
in trade and act as link, which would facilitate exchange of goods within
the traders and the local people in the market. his basic idea was that trade
can only be expanded with the help of link between traders who would
purchase goods in bulk quantity from the other traders and make it
available to the local people which would facilitate equitable distribution
of goods within the country making his kingdom self sufficient and a heavenly
place for everyone to live in”
This piece of story helps the students to recollect the idea about trade,
internal trade, and wholesale trade and understand the interrelationship between
the intermediaries of trade and teacher asks some questions.
What is trade?
Trade refers to the buying and
selling of goods and services with the objective of earning profit.
What kind of trade did king adikiran try to establish? Internal trade
What are the characteristics of such kind of trade? No import and custom duty,
domestic production and consumption
What Was king’s idea behind conducting trade? To establish link between traders
who would purchase goods in bulk quantity and sale it to local people.
What are the two types of internal trade? Wholesale and retail trade.
Which type of trade has direct link between customers? Retail trade
From the response of students, teacher came to the topic:
RETAIL TRADE
PHASE 2: DEVELOPMENTAL PHASE
ACTIVITY 1: GENERAL DISCUSSION
Teacher presents a case and asks students to listen it carefully.
Mr. RAMU who is a wholesale dealer. He is an important intermediary in the exchange
Of goods from the manufacturers of steel from Bombay, states that it is due to the
help of retailers all over India that they are able to supply their goods and arrange
for proper storage ,collect market information and are able to promote their products
and an effective way to reach their consumers.
Teacher asks:
Ramu states that retailers provide him with many services. what are they? Supply goods, arrange for
proper storage, collect market information, promote products etc.
What is Ramu’s ultimate need through retailers? To reach the consumers.
Based on the above discussion teacher enables the students to realize that;
Purchase and sale of goods in relatively small quantities to the ultimate consumers
is called retail trade.
Retailers perform variety of functions from the distribution of goods to its
Promotional activities.
Retailers represent the final stage in the distribution of goods.
ACTIVITY 2: GROUP DISCUSSION AND GROUP ACTIVITY
Teacher initiates group activity by distributing activity sheet to each group and
asking them to answer the puzzling situation.
MR.GANESH the owner of GANESH ENTERPRISES is the producer of iron and
Steel items has got some retailing outlets at DELHI, Punjab and jaipur. Rajesh
whom purchased tons of iron rods from him and facilitates its distribution to
Other traders. He also makes sure that other traders like subhash, vinod and
ajay provide various other useful services and operates on small scale and
provide after sales services to the customers.
Who is the manufacturer pr producer in this situation? Mr.ganesh
Who is the wholesaler? Mr. rajesh
Who are the retailers? Subhash,vinod,ajay
What all services do they provide to customers? Making product available
to customers and its after sales service.
Based on the above discussion and activity teacher enables the students to realize
that:
Retailers act as an important link between the producers and final consumers in
the distribution of goods and services.
ACTIVITY 3: ROLE PLAY
Teacher conducts a role-play relating to retail trade by selecting four students from
the class and giving instructions regarding their roles.
Scene1: Two students each represent a farmer and a wholesaler.
Scene 2: 2 students each representing wholesaler and retailer.
Scene 3: 2 students representing retailer and consumer.
After the role-play, teacher asks students that
What do you understand from this role-play? There is an interrelation
between producer,wholesaler and retailer.
What are the roles performed by them? Producer, wholesaler,
retailer, consumer.
Based on the above role-play and discussion teacher helps the students to identify that
Manufacturer wholesaler retailer consumer
Retailers represent the final and important stage in the distribution where goods are
transferred from the hands of traders to final consumers
PHASE 3: CONCLUDING PHASE
Teacher shows a chart representing the chain of interdependence between
the manufacturers and consumers in a blank form and asks them to fill in
their note books.
CONSUMER
FOLLOW UP ACTIVITY
Teacher asks the students to visit a nearby retailing store and collect information
regarding their operations and contacts with wholesalers and manufacturer and
prepare notes.
