TUDY ON CUSTOMER SATISFACTION TOWARDS
LUX SOAP.
PROJECT REPORT
Submitted to the Bharathiar University in partial fulfillment of
requirements for the degree of
BACHELOR OF COMMERCE WITH INFORMATION
TECHNOLOGY
BHARATHIAR UNIVERSITY
SUBMITTED BY
PRIYA. S (Reg. No 152AJ0195)
RAJ KUMAR. T (Reg. No 152AJ0196)
RAMESH KUMAR. M (Reg. No 152AJ0197)
RAMYA. M (Reg. No 152AJ0198)
REKHA SRI. S (Reg. No 152AJ0199)
RENUGA DEVI. K (Reg. No 152AJ0200)
SANJAY KUMAR. K (Reg. No 152AJ0201)
SARASWATHY. R (Reg. No 152AJ0202)
Under The Guidance Of
S.NITHYAPRABA M.COM.C.A.,MBA.,
Assistant professor
Department of commerce with information technology
KG COLLEGE OF ARTS AND SCIENCE
Saravanampatti, coimbator-641 035.
OCTOBER-2016
DECLARATION
DECLARATION
We hereby declare that the dissertation entitled “A STUDY ON CUSTOMER
SATISFACTION TOWARDS LUX SOAP.” submitted for the Bachelor of
commerce with Information Technology. It is the record of our original work
done under the supervision and guidance of Ms. S. NITHYAPRABA
M.com.C.A.,M.C.A., assistant proffersor, department of commerce with
Information Technology, kg college of arts and science, Coimbatore-35 and the
dissertation has not formed the basis for the reward of B.com.IT degree/
fellowship or any other similar titles to any candidate of any university.
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S.PRIYA T.RAJ KUMAR M.RAMESH KUMAR
(Reg. No 152AJ0195) (Reg. No 152AJ0196) (Reg. No 152AJ0197)
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M.RAMYA S.REKHA SRI K.RENUGA DEVI
(Reg. No 152AJ0198) (Reg. No 152AJ0199) (Reg. No 152AJ0200)
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K.SANJAY KUMAR R.SARASWATHY
(Reg. No 152AJ0201) (Reg. No 152AJ0202)
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SIGNATURE OF THE GUIDE SIGNATURE OF THE HOD
CERTIFICATION
CERTIFICATION
This is to certify that the project report entitled” A STUDY ON
CUSTOMER SATISFACTION TOWARDS LUX SOAP.” submitted to
Bharathiar university in a partial fulfillment of the requirements for the award
of the degree of Bachelor of commerce with Information Technology is a
record of original work done by us during the period of 2016 at KG
COLLEGE OF ARTS AND SCIENCE, under the supervision of Mrs.
S.NITHYAPRABA , professor in commerce with Information Technology.
Place: ------------------------
--
Date: Signature of the
guide
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Signature of HOD signature of the
principal
Viva-voce examination held on…………………
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Internal examiner external examiner
ACKNOWLEDGEMENT
ACKNOWLEDGEMENT
We express my sincere thanks to Mr. ASHOK
BHAKTHAVASALAM and Mrs. DIVYA ASHOK managing trustee
and trustee, KG College of arts and science for giving me an opportunity
to undergo this course of study and to undertake this project work.
We extend my thanks and indebtedness to Dr. R
.RAVICHANDRAN secretary, KG College of arts and science for
constant encouragement and valuable guidance given to me to complete
this project.
We take this opportunity to extend my thanks to Dr. R. ANUJA,
PRINCIPAL, KG College of arts and science for providing us
necessary facilities in carrying out the course of bachelor of commerce
with information technology and also for the valuable suggestions and to
under this project.
We would also like to thanks Ms. R. KANCHANA, Head of the
department of commerce IT for her constant encouragement.
Last but not least, we express our warmth filled thanks to my guide
Ms. S. NITHYAPRABA M.COM.C.A., M.C.A., assistant professor of
the department commerce with information technology for her valuable
guidance and support.
CONTENTS
CONTENTS
CHAPTER NO PARTICULER PAGE NO
CHAPTER-I INTRODUCTION&DESIGN OF STUDY
1.1 Introduction 1
Review of literature
1.2 2
1.3 Objectives 3
Research Methodology:
1.4 4
Area of Study
1.5 4
Chapter Scheme
1.6 5
CHAPTER-II CONPANY PROFILE
Introduction
2.1 6
2.2 History 6
Profile
2.3 8
Mission and Vision
2.4 8
Products of the brand
2.5 9
Organization chart
2.6 11
Data collection method
2.7 12
CHAPTER-III ANALYSIS AND INTERPRETATION OF DATA
CHAPTER-IV FINDING SUGGESTION&CONCLUSION
4.1 Findings 55
4.2 Suggestions 56
4.3 Conclusion 56
CHAPTERI-V APPENDIX
5.1 Bibliography 57
5.2 Questionnaires 58
LIST OF TABLES
LIST OF TABLES
S.NO PARTICULARS PAGE NO
1 GENDER OF RESPONDENTS 13
2 SHOWING THE AGE LEVEL OF THE 15
RESPONDENTS
3 SHOWING THE OCCUPATION OF THE 17
RESPONDENTS
4 SHOWING THE FAMILY'S MONTHLY INCOME OF 19
THE RESPONDENTS
5 SHOWING THE RESPONDENTS USING LUX SOAP 21
6 SHOWING THE FREQUENCY OF PURCHASE 23
7 SHOWING THE NO OF SOAP NEEDED EVERY 25
MONTH
8 SHOWING THE INFLUENCES OF PURCHASE 27
9 SHOWING THE RESPONDENTS LIKINGS 29
TOWARDS SOAP
10 SHOWING THE DISLIKES OF THE RESPONDENTS 31
11 SHOWING THE RESPONDENT’S CHANGE IN 33
BRAND OF THE SOAP
12 SHOWING THE FREQUENCY OF CHANGE IN 35
BRAND
13 SHOWING THE BRAND OF SOAP USED 37
14 SHOWING THE EASY AVAILABILITY OF THE 39
SOAP
15 SHOWING THE AWARENESS OF THE SOAP 41
16 SHOWING THE EFFECTIVE FORM OF 43
ADVERTISEMENT
17 SHOWING CELEBRITY ENDORSEMENT PROMPT 45
ON PURCHASES
18 SHOWING THE EFFECT OF LUX SOAP ON HEALTH 47
19 SHOWING THE PREFERED FLAVOUR OF LUX 49
SOAP
20 SHOWING THE OFFERS THAT INFLUENCES THE 51
PURCHASE
21 SHOWING THE SIZE OF THE SOAP 53
LIST OF CHARTS
LIST OF CHARTS
S.NO PARTICULARS PAGE NO
1 GENDER OF RESPONDENTS 14
2 SHOWING THE AGE LEVEL OF THE 16
RESPONDENTS
3 SHOWING THE OCCUPATION OF THE 18
RESPONDENTS
4 SHOWING THE FAMILY'S MONTHLY INCOME OF 20
THE RESPONDENTS
5 SHOWING THE RESPONDENTS USING LUX SOAP 22
6 SHOWING THE FREQUENCY OF PURCHASE 24
7 SHOWING THE NO OF SOAP NEEDED EVERY 26
MONTH
8 SHOWING THE INFLUENCES OF PURCHASE 28
9 SHOWING THE RESPONDENTS LIKINGS 30
TOWARDS SOAP
10 SHOWING THE DISLIKES OF THE RESPONDENTS 32
11 SHOWING THE RESPONDENT’S CHANGE IN 34
BRAND OF THE SOAP
12 SHOWING THE FREQUENCY OF CHANGE IN 36
BRAND
13 SHOWING THE BRAND OF SOAP USED 38
14 SHOWING THE EASY AVAILABILITY OF THE 40
SOAP
15 SHOWING THE AWARENESS OF THE SOAP 42
16 SHOWING THE EFFECTIVE FORM OF 44
ADVERTISEMENT
17 SHOWING CELEBRITY ENDORSEMENT PROMPT 46
ON PURCHASES
18 SHOWING THE EFFECT OF LUX SOAP ON HEALTH 48
19 SHOWING THE PREFERED FLAVOUR OF LUX 50
SOAP
20 SHOWING THE OFFERS THAT INFLUENCES THE 52
PURCHASE
21 SHOWING THE SIZE OF THE SOAP 54
