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Seven C's of Communication

The document outlines the 7 C's of effective communication: 1. Clarity - ensuring clear thought and expression using simple words, short sentences. 2. Completeness - providing all necessary information by answering who, what, when, where, why and any implied questions. 3. Conciseness - eliminating wordiness through single word substitutions, omitting unnecessary phrases and clauses, and including only relevant material. 4. Consideration - focusing on the reader through using "you" instead of "I", emphasizing positive facts, and choosing respectful language.

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66 views2 pages

Seven C's of Communication

The document outlines the 7 C's of effective communication: 1. Clarity - ensuring clear thought and expression using simple words, short sentences. 2. Completeness - providing all necessary information by answering who, what, when, where, why and any implied questions. 3. Conciseness - eliminating wordiness through single word substitutions, omitting unnecessary phrases and clauses, and including only relevant material. 4. Consideration - focusing on the reader through using "you" instead of "I", emphasizing positive facts, and choosing respectful language.

Uploaded by

palashkhare11
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Seven C’s of Effective Communication

1.Clarity –

a) Clarity of thought – aim of communication, what is to be communicated


b) Clarity of expression-
Use simple and familiar words- e.g.-visualise- see, facilitate- help,
remuneration-pay, domicile- home
Use short sentences-17-20 words, one sentence one idea

2. Completeness-

a) Provide all necessary information-answer the 5w’s(who, what, when,


where and why)
b) Answer all the questions asked- stated questions and implied
c) Give something extra, when desirable- if sender message incomplete use
judgement and provide extra information

e.g.- How come my request for an interview letter did not receive a
response? Whose letter, when was it sent, whom was it sent to?

3. Conciseness-

a) Eliminate wordy expressions- i) Use single word substitutes for phrases-


e.g.-at this time – now, due to the fact that – because, in due course -soon.
ii) Omit trite, unnecessary expressions-
e.g.- Allow me to say how helpful your response was.
Your response was helpful.
iii) Replace wordy conventional statements with concise versions.
e.g.- Please find attached the list you requested
The list you requested is attached.
iv) Omit “that” and “which” clauses
e.g.- The receipt that is enclosed documents your purchase.
The enclosed receipt documents your purchase.
b) Include only relevant material- stick to the purpose, delete irrelevant facts
and rambling sentences, omit obvious information.
c) Avoid unnecessary repetition

4. Consideration-

a) Focus on “You” instead of “I”

7 c’s of Comm. Page 1


e.g.- We have 4 different saving schemes in wh. our customers can invest
their savings.
You have a choice of 4 saving schemes in wh. you can invest.

I want you to express my sincere thanks for the kind words.


Thank you for your kind words.

b) Emphasise positive, pleasant facts-


e.g.- When you travel on company expense, you will not receive approval for
first class fare.—When you travel on company expense, your approved fare is
for tourist class.
5. Concreteness-
Give specific, definite information, clear facts, figures and numbers
6. Correctness- use right level of language
Check accuracy of figures, facts and words
7. Courtesy-
a) Be sincerely tactful, thoughtful, and appreciative
b) Use expressions that show respect
c) Choose non-discriminatory expressions.

7 c’s of Comm. Page 2

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