HUMAN RESOURCE MANAGEMENT - STRATEGIC
REWARD MANAGEMENT
HUMAN RESOURCE MANAGEMENT -
STRATEGIC REWARD MANAGEMENT
‘A reward may be anything tangible… or intangible… that an organisation offers to its
employees in exchange for their potential or actual work contribution… to which
employees as individuals attach a positive value as a satisfier of certain self-defined
needs’.
Total Reward Management
Extrinsic: associated with, but external to the job
Financial rewards: base pay, benefits, performance-related
Development rewards
Social rewards
Intrinsic: from the content of the job itself
Elements of Total Reward
Strategic Reward Management
Internal or horizontal fit
External or vertical fit
Aligning Rewards with Business Strategy
One size does not fit all
Provide all legally mandated employee entitlements
Tailored to the particular strategy of each organisation and, where appropriate, to
the specific strategies of distinct business units within the organisation.
Reward Philosophy and Strategy
Succinctly define the broad role that reward practices are to have in assisting the
organisation to be successful and sustainable.
A set of guiding principles as to how associated practices will be applied to support
the organisation’s aims.
Reward System Design
Entails three key steps:
Preparing a statement of reward philosophy and strategy
Determining total reward mix
Targeting pay levels, ensuring strategic fit or alignment
Reward Communication
Clear communication of reward system philosophy and details will increase
employee acceptance
What is the appropriate balance between disclosure and secrecy?
Reward Transparency - For and Against
The Case FOR
Encourages reward satisfaction by helping employees understand how their pay is
determined
Clarifies link between work contribution and reward outcomes
Supports work climate of trust and openness
Clarifies the link between organisational and strategic goals and how employees are
rewarded
The Case AGAINST
Violates individual privacy
Fosters jealousies and dissatisfaction over minor pay differences
Distracts from performance
Engenders a cycle of ‘catch up’ claims
Base Pay
Three main categories of monetary reward plans are:
1. Base pay plans
2. Benefits plans
3. Performance-related pay and rewards plans
Base Pay: Nature and Importance
Base pay is the foundational or fixed component of employee remuneration and can be
made up of:
1. Job-based base pay
2. Skill-based base pay
3. Competency-based base pay
Job-Based Base Pay
Payment according to the ‘size’ of the job or position held.
Remains the dominant mode of remuneration in most developed countries
Traditional job-based pay structures:
Pay scales (or spines)
Narrow grades.
Person-Based Pay Systems
Skill-based base pay
Broad grades
Broadbanding
Skill Sets and Broad Grades
Competency-Based Base Pay
Rewarding deeply embedded abilities or competencies such as leadership,
achievement, persistence, composure and problems solving.
Focuses on personal attributes that are seen to be the most important and reliable
drivers of high individual performance.
Defining feature is system of competency assessment and broadbanded structure.
Broadbanding.
Aligning Base Pay with Organisational Strategy
Benefits Plans
Mandatory benefits:
Provision for employee economic security
Superannuation
Voluntary benefits:
Enhance an organisation’s ability to attract and retain high-value employees and
enable it to offer employees a more appealing ‘value proposition’
Includes such benefits as discount company loads, company cars, gym
membership, self-education, computers, mobile phones.
Fixed vs. Flexible Benefits Plans
Standard content: the composition being determined by legal requirement and
employer choice.
Flexible content: employees having a degree of choice.
Performance-Related Rewards
‘Performance-related rewards (or incentives) are rewards given in recognition of past
performance (individually or collectively) and in order to reinforce and enhance future
performance.’
Aligning business practices with business strategy:
Performance Incentives - For and Against
The Case FOR
Agency theory, reinforcement theory, expectancy theory and goal-setting theory all
emphasise the centrality of employee cognitive processes to understanding and
managing the relationship between rewards and task motivation
Performance-related rewards operationalise the equity norm of distributive justice
The Case AGAINST
Incentives undermine intrinsic interest in the job
Rewards motivate people to pursue one thing above all else
Rewards punish
Rewards rupture cooperative work relationships
Rewards ignore underlying reasons for work problems
Rewards discourage risk-taking
Types of Performance Pay
Individual performance-related rewards
Performance-related pay based on the measured results of large or small work
groups
Collective performance-related rewards based on results achieved by the
organisation as a whole.
Individual Performance - Related Reward Plans
Merit pay
Individual recognition awards: discretionary bonus
Individual results-based incentives
Collective Short-Term Incentive Plans
There are four plan types:
1. Profit-sharing
2. Gain-sharing
3. Goal-sharing
4. Team incentives
Organisation-Wide Long-Term Incentive Plans
Reward employees for improvements over time in the employing business’ sharemarket
performance.
Potential rewards are:
Share price appreciation
Annual dividend earnings
Special bonus share issues
Special taxation concessions or exemptions
Share bonus plans
Share purchase Plans
Share option plans
Executive Incentive Plans
Increasing linkage of executive pay to performance.
Short-term incentives:
Generally of one year and linked to goals in organisational financial performance
Instrumentality and reinforcement
Susceptible to manipulation.
Long-term incentives:
Generally for three or five years and in the form of company equity rather than cash
Main types are restricted share plans, option plans, performance shares and share
appreciation rights.
Issues of justice and ethics.
Managing Expatriate Pay
Expatriate rewards must be sufficient to attract suitably qualified and capable individuals
to the role, and also to retain and motivate the individual or individuals selected for the
role for the full duration of the placement.
Elements of expatriate pay include:
Base pay
Foreign service premiums
Allowances
Benefits
Performance incentives.
Approaches to expatriate reward management:
Balance sheet approach
Going rate approach
Aim is to maximise contribution of human resources to organisational effectiveness
and success.
Special emphasis on the notions of total reward management and strategic reward
alignment.
Three main elements of total remuneration.
Reward management of employees, executives and expatriates.
Challenging and complex, but also allows HR professionals to demonstrate their
worth.
HUMAN RESOURCE MANAGEMENT -
TALENT ATTRACTION AND SELECTION
Map
Recruitment - "the process of attempting to locate and attract a pool of suitably qualified
and experienced people to apply for existing or anticipated positions within an
organisation.”
The Strategic Perspective
The direction that a business takes, its organisational culture and the competencies
required all lead to the type of attraction process undertaken and the selection tools
utilised
Consideration of the mix of Baby Boomers, Gen X and Gen Y
Differences in generation, gender, culture and work-life balance
Attraction and selection should be strategic and dynamic in nature.
Employers of choice - war for talent and best employer awards.
Company Branding
Convince existing and prospective staff that the organisation is an attractive place
to work
All HR processes to be aimed at world’s best practice and the desired culture put in
place.
Matching People, Jobs, Organisations and Environments
Person —> job fit
Person —> organisation fit
Person —> environment fit
Attracting Talent from Within
Filling vacancies above entry-level through internal promotions and transfers
Allows organisations to capitalise on the costs that have been invested in recruiting,
selecting and training its current employees.
Limitations
Specific positions must be filled from outside
Potential external candidates should also be considered to prevent the stagnation
of ideas and attitudes
Excessive reliance upon internal sources can create the risks of ‘employee cloning’
or ‘inbreeding’
Shift workforce culture through an emphasis on external talent attraction
Methods of Locating Qualified Job Candidates
Electronic record systems
The intranet
Attracting Talent Externally
Internal vs. External Talent Attraction Strategies
Pre-Employment Screening
Individuals who are thoroughly screened learn their job tasks readily, are productive
and generally adjust to their jobs with a minimum of difficulty
New recruit turnover will often be minimised.
The Selection Process
Selection is a continuous process - the number of steps in the selection process and their
sequences will vary, not only with the organisation, but also with the type and level of
jobs.
Use of Person Specifications
Forms the basis for the administration of any applicable tests
Reduces the influence of racial and sexual stereotypes and helps the interviewer to
differentiate between qualified and unqualified applicants.
Obtaining Reliable and Valid Information
Reliability: the degree to which interviews, tests and other selection procedures
yield comparable data over a period of time
Validity: what a test or other selection procedure measures, and how well it
measures this.
Sources of Information about Job Candidates
Application forms
Checking references
Medical examination
The employment interview
Employment tests.
The Employment Interview
Has a very important role in the selection process
Remains one of the most popular methods used to assess job candidates.
Employment Tests
The nature of the employment test: ‘objective and standardised measure of a sample of
behaviour that is used to measure a person’s abilities, aptitudes, interests or personality in
relation to other individuals’.
Commercially available tests:
job knowledge tests
job sample tests
Reaching a Selection Decision
Summary of information about applicants
Decision strategy
The final decision.
The Costs of Getting it Wrong
Further recruitment and selection costs
Additional development and orientation costs
Opportunity costs
Loss of competitive advantage
Damage to company brand
Loss of employer of choice status
Reduced internal status
Impaired recruitment opportunity
Threatened company viability
Loss of other key staff.
HUMAN RESOURCE MANAGEMENT -
TALENT RETENTION AND
DEVELOPMENT
Map
Once employed, the critical challenge is how to retain staff. Lifelong learning has become
vital to the success of modern organisations. Career development programs attempt to
develop an employee’s career in a way that will benefit both the organisation and the
individual.
Human resource development (HRD) can be defined as: ‘a set of systematic and planned
activities designed by an organisation to provide its members with the opportunities to
learn necessary skills to meet current and future job demands’.
Training is a more specific term used to describe generally short-term formal and semi-
formal methods of transferring basic knowledge and skills to employees.
Development is usually a longer-term process focused on the acquisition of more complex
and deeper competencies, which may involve both formal training programs and on-the-
job practical experience, mentoring and coaching.
The Challenges of Supply and Demand
The crisis for labour supply
The need to ‘grow our own’
Economic recession poses challenges for the skill enhancement of labour
Continue to be part of the global landscape.
Talent Retention
Emphasis was on attraction, but is moving to retention
The costs of any learning and development investment cannot be sustained when
the employees receiving such an investment leave too quickly
The old ‘one size fits all’ approach will be ineffective.
What are the Retention Levers?
Top five retention factors:
1. flexible work arrangements
2. interesting, challenging work
3. good manager/supervisor
4. reasonable pay/salary
5. autonomy and empowerment.
Induction and Orientation
“The formal process of familiarising (or ‘orienting’) new employees with the organisation,
their job and the work unit”.
Reduction of anxiety
Leads to the early development of positive attitudes, job satisfaction and long-term
commitment to the organisation.
SHRM Model of Learning and Employee Development
Reasons for Induction
Increased employee retention
Enhanced productivity
Positive employee morale
Lower recruiting and training costs
The facilitation of subsequent learning
A reduction in the new employee’s anxiety: reducing HR costs using the checklist
approach. The peers providing this initial induction should reflect the correct
policies of the organisation.
It is a continuous process - an ongoing endeavour. It needs commitment by the new
employee, the manager and the team of employees within the work area.
Co-operative endeavour —> HRM department, manager and employee.
Follow up and evaluation —> after the first day, throughout the first week, and the end of
the first month and at the end of the first year.
Learning and Development Programs
Training aims to provide for or maintain an effective level of job performance to
achieve organisational objectives as well as personal employee goals.
Scope of training programs:
opportunities to acquire new knowledge, skills and abilities (KSAs)
accommodate changes to jobs.
A Systems Approach to HRD
Emphasises:
HRD needs analysis
formulating instructional objectives
developing learning experiences
establishing performance criteria to be met
obtaining evaluative information
Needs Analysis
Organisational analysis: macro-level
Task analysis: micro-level
Person analysis
The Performance Gap
Program Objectives
Formally stated
Performance-centred, widely used: a statement of the terminal behaviour, a
statement of standards, a statement of conditions.
The Delivery Phase
Preparing the accompanying instructional plans and resources
Selecting an appropriate delivery environment or venue.
Evaluation Phase
Return on (organisational) investment (ROI)
Cost-benefit consideration
Preconditions for Learning
Employee ‘work readiness’:
maturational and experiential factors
background knowledge and skills.
Employee motivation:
recognise the need for acquiring new information or for having new skills
continuing desire to learn.
Developing Employees
On the job learning: instruction is given to employees by a supervisor or a senior
employee.
Off the job learning provides employees with development opportunities in settings away
from their usual workplace:
classroom and laboratory training methods
simulation method
apprenticeship training and internships.
Developing Leaders
The most effective way is through the use of mentoring
Conferences, seminars and workshops
Case studies
University and TAFE education
Mentoring
Executives and managers advise and encourage employees of lesser rank
Informal or formal
Reverse mentoring
Technology-based Learning
e-Learning: learning provided, conducted and/or facilitated via the use of electronic
media and technology
m-Learning: a type of e-learning which is often delivered over a distance, even
globally, utilising electronic technologies.
Gen Y and New Graduates
Trends in employee learning:
greater emphasis on experiential learning
more tailored forms of training
more mentoring and coaching
customised career paths
providing ‘people skills’
internationalisation of graduate recruitment and development.
Career Management
Major forces for career development programs:
competition for promotion
constant innovation in technology
more competitive but scarce labour markets
corporate rightsizing and restructuring
implications for employee commitment and loyalty.
Talent Management
Reflects the shifts in industry from manufacturing to the service and knowledge based
sectors.
A Strategic Perspective
The global ‘war for talent’
‘Parallel’ career system
The organisation as a resource for individuals
Phases of a Career Development Program
Determining individual and organisational needs:
goal-setting
changes in HRM policies.
Gauging employee potential:
career counselling
the role of managers.
Determining Individual Development Needs
Younger managers: fast-track program
Older workers
Jobs for the Future
The traditional career is disappearing
Jobs and careers of the future emphasis knowledge management as well as the
need to manage the digital environment.
Ethics and HRD
HRD is vital to organisational success
Includes employees at all levels
Systems approach in design
Growth of career development programs
Ethical considerations need to be incorporated into HRD strategies
Generational differences.
HUMAN RESOURCE MANAGEMENT -
THE NATURE OF CONTEMPORARY
HRM
Map
What is Human Resource Management?
Has its origins in the underlying problem facing employers:
How to find a suitable workforce - human resources
How to manage those human resources
But human resources differ from other factors of production:
They are not simply a commodity
People bring an ability to learn, skills, intelligence aptitudes and commitment to
work
People are also variable and unpredictable
Management of human resources is thus focuses on:
Gaining both control and commitment from the workforce
Use their capabilities for the organisation
Involves management of an employment relationship
A long-term perspective which focuses on the links between personnel functions and their
contributions to organisational goals and objectives. (Nankervis et al. 2017)
Human capital: skills, competencies and traits that people contribute to the workplace.
HRM does not focus on merely on seeking compliance with rules and regulations from
employees: HRM objective is to seek employee commitment and engagement.
'Human resource management seeks to achieve competitive advantage through the
strategic deployment of a highly committed and capable workforce.' (Storey, 2007, p.7)
‘Leveraging people’s capabilities and commitment to achieve sustainable competitive
advantage’. (Bratton & Gold, 2012, p.7)
Stages in the Development of HRM
1. Welfare and administration (1900-1940s)
2. Welfare, administration, staffing and training (1940s-mid-1970s)
3. HRM and SHRM (mid-1970s-late 1990s)
4. SHRM into the future (2000 onwards)
Differences Between PM & HRM
SHRM into the Future
Issues impacting SHRM:
globalisation
new technology
changes in the nature of work and jobs
HR professionals are perceived to add value to four key stakeholders, namely:
employees
line managers
key customers
investors
The Changing Employment Contract
The employment relationship comprises a set of overlapping contracts: the legal contact,
the social contract and the psychological contract.
Legal: terms and conditions of work
Social: ‘the mutual expectations and obligations that employers, employees and
society at large have for work and employment relationships’
Psychological: ‘reciprocal expectations of individual employees and their individual
managers includes the whole pattern of rights, privileges and obligations between
employees and their organisations … beliefs about fairness, trust and the delivery
of worthwhile employment relationships'
Employment relationship: a set of overlapping contracts.
Psychological Contract
'A set of expectations held by the individual employee that specifies what the individual
and the organisation expect to give and receive in the working relationship' (Rousseau,
1990).
The contract is based on a ‘promise’ made by the employer and expectations of
employees about the way they will be expected to behave
Includes an understanding of legal rules and how they are expected to be applied
Is the basis of a day to day relationship between managers and employees
Different employees may have different understandings of psychological contract
Focuses on individual employee - focus of much of the work of HRM
The psychological contract has a number of important features that employers need to
appreciate. First, ineffective practices may communicate different beliefs about the
contract. Individuals will have different perceptions of their psychological contract, even
when the legal contract is identical. Managers will therefore be faced with a multitude of
perceived psychological contracts (PPCs) within the same organisation (Bendel et al,
1998). Second, the PPC reaffirms the notion that the employment relationship is thought
to be one of exchange - the promissory exchange of offers and the mutual obligation of
the employer and employee to fulfil these offers. Third, PPCs are shaped in particular
contexts, which includes HR practices. Rousseau argues that HR practices ‘send strong
messages to individuals regarding what the organisation expects of them and what they
can expect in return’ (Rousseau, 1995, pp. 182-3). In the current post-crisis era,
‘downsizing’ has become a ubiquitous fact of organisational life (Datta et al., 2010; Mellahi
and Wilkinson, 2010). Research suggests that those organisations downsizing can reduce
the likelihood of psychological contract violation by ensuring that HR practices contribute
to employees’ perceptions of ‘procedural fairness’ (Arshad and Sparrow, 2010).
Psychological Contract: What Employees Expect From the Employer
Adequate training/induction
Fair selection and promotion processes
Justice, fairness and consistency in application of rules and discipline
Equitable pay
Time off for family emergencies
Consultation/communication
Minimal interference in how the job is undertaken
Psychological Contract: What Employers Expect From the Employees
To work contracted hours
To do quality work
To deal honestly with clients
To guard the organisation’s reputation
To treat property carefully
To dress and behave correctly
Some Possible Management Responses to the Psychological Contract
1. Policies for building accommodation and cooperation
survey feedback and ‘engagement’
focus on creation of a shared organisational culture
voice and representation in decisions affecting work
2. on equity perspective
equity and fair labour practices
adequate grievance mechanisms
3. a directive approach
clear rules about conduct and behaviour
rewards for performance which meets management objectives
shared values defined and cultural conformity expected (‘our values’)
4 Possible Employee Responses to the Psychological Contract
Scope of HRM
Scope of HRM is extensive and far-reaching (in all HRM Practices): e.g. HR planning;
recruitment; training; performance appraisal; rewards, etc).
Micro: human resource management affects individual employees and small work
groups
Strategic (SHRM): links HR strategies with business strategies and measures
effects on organisational performance
International (IHRM): management of people in companies operating in more than
one country
HRM Functions
Understanding HRM Through Models
Fombrun, Tichy & Devanna (1984) HRM Model - four components: selection,
appraisal, development and rewards
Harvard Model (Beer et al., 1995) - five components: situational factors, stakeholder
interests, HRM policy choices; HR outcomes; long-term consequences; & feedback
loop
Warwick Model (extension of Harvard Model) - five components: outer context;
inner context; business strategy context; HRM context; HRM content
Guest HRM Model (‘Commitment not Compliace’ Model) - six components: HR
strategy; set of HR policies; set of HR outcomes; behavioural outcomes;
performance outcomes; financial outcomes
Storey HRM Model - four components: beliefs and assumptions; strategic aspects;
role of line managers; key levers
Ulrich (Strategic Partner) HRM Model - five components: strategic partner; change
agent; administrative expert; employee champion
Fombrun, Ticky, Devanna HRM Model
Harvard HRM Model
Warwick HRM Model
Guest HRM Model
Ulrich Strategic Partner Model of HRM
Hard vs Soft HRM
“Soft” variants of HRM - used to describe approaches aimed at enhancing the
commitment, quality and flexibility of employees.
“Hard” variants of HRM - describes the emphasis on strategy where human resources are
deployed to achieve business goals in the same way as any other resource.
cost minimisation as in low wages, minimal training, close supervision
lean production (downsizing
Explaining HRM Using Storey’s HRM Model
1. Beliefs and assumptions
a. That it is the human resource which gives competitive edge
b. That the aim should be not mere compliance with rules, but employees’ commitment
c. That therefore employees should, for example, be very carefully selected and
developed
2. Strategic qualities
a. Because of the above factors, HR decisions are of strategic importance
b. Top management involvement is necessary
c. HR policies should be integrated into the business strategy - stemming from it and
even contributing to it
3. Critical role of managers
a. Because HR practice is critical to the core activities of the business, it is too important
to be left to personnel specialists alone
b. Line managers are (or need to be) closely involved both as deliverers and drivers of the
HR policies
c. Much greater attention is paid to the managers themselves
4. Key levers
a. Managing culture is more important than managing procedures and systems
b. Integrated action on selection, compensation, training, reward and development
c. Restructuring and job redesign to allow devolved responsibility and empowerment
WHY EMPLOYEE ENGAGEMENT MATTERS: MAXIMUM SATISFACTION MEETS
MAXIMUM CONTRIBUTIONS
Topical Themes in HRM
Global issues in HRM:
organisations must tailer their HRM efforts to the different values and needs of its
people to attract, hire, motivate, and retain the best employees globally
Motivating employees in a multinational organisation can be particularly challenging
and requires flexibility.
Ethical Behaviour for HR Practitioners
Strategic HRM Model Used in Textbook
Topic One Practice Questions - read the digitised book chapter by Bratton & Gold
2012
1. The digitised chapter (Bratton & Gold, 2012) examines several theoretical models of
HRM that seek to define the salient features of HRM. Drawing upon research and
organisational practice, explain how the models can be applied to our
understanding of HRM.
2. Human resource management is best explained as a set of broad strategic choices
in response to the demands of organisations
HUMAN RESOURCE MANAGEMENT -
WORK DESIGN CHALLENGES IN A
GLOBAL ENVIRONMENT
Map
Designing work to meet the needs of employers and employees is becoming one of
the critical issues for employers operating in a global environment
Jobs continually change, making job analysis a constant and dynamic process
Jobs must also be continually redesigned to meet increasingly difficult HRP issues.
Job Analysis
Jobs have outcomes, responsibilities, tasks and functions. Overall, all jobs should relate
to achieving corporate or strategic objectives.
Job analysis is:
the accurate analysis, design and implementation of jobs
an ongoing process of determining the competencies required to ensure jobs
remain relevant.
Strategic Model for Job Requirements
Job Design
Linkage to HR Functions
Recruitment: job description and person specification
Selection: objective assessment, valid criteria
Learning and development: identify discrepancies, remuneration, career
development
Performance management: criteria for evaluation of job holder against KRAs and
KPIs, may also reveal change factors
Remuneration management: ‘comparable worth’, differential pay
Workplace relations: reducing the level of industrial action, resolving employee
grievances
The Training Gap
The Job Analysis Process
Responsibility for the Job Analysis Process
HRM professionals and practitioners
Job holders
Line managers and managers
Specialist job analysts
Data Collection Methods
Interviews
Questionnaires
Job performance
Observation
Diaries
Critical incidents
Focus and consultative groups
Existing HR records
Competencies
‘In order to meet competitive challenges there is a focus on recognising the core
competencies required by the organisation, seeking them out through recruitment and
selection strategies and then retaining and developing them once in the organisation.’
Organisations tend to develop either generic or job-specific competencies.
Competencies must be demonstrable, able to be utilised, measurable and
achievable.
Competency Profiling
Group competencies to reflect position and/or organisational needs in order to meet
organisational outcomes.
More than a new term for job analysis.
For competencies to be effective, organisations must:
identify mission and key objectives
identify skills needed
acquire skills needed
implement strategies to reinforce
implement reward systems to reinforce.
Job Descriptions
‘A written description of a job, the duties performed and the conditions under which they
are performed.’
Traditionally contained:
job title
job identification
accountability statement
roles and goals
authority
environment.
Today often contain:
job title
job identification
org. chart of accountability processes
position purpose
key outcomes
KPIs
competency requirements
Challenges for the Future
The shift towards alternative workplaces, including remote working and working
from home.
A greater emphasis on competency requirements and the contributions of
individuals will play an even greater role in successful organisations of the future.
Competency Requirements
Move away from using a separate job description and person specifications
document.
Replacement of selection criteria with competencies.
Job Design Strategies
Industrial engineering - the study of work cycles to determine which, if any, of its
elements may be modified, combined, rearranged or eliminated in order to reduce
the time needed to complete the work cycle.
Job adaptation to employees’ needs - fit the machine to the person rather than the
person to the machine.
Applications of job design: improve the quality of work and life - both physical and
psychological.
Self-Managed Work Teams
‘… the one who emerges as team leader is the one who determines the overall purpose or
goal and the rest of the team members are at liberty to manage the methods with which
the goals are to be achieved.’
Alternative Work Places
New working arrangements to fit changing lifestyle expectations.
Organisations use a range of social websites and web-based resources to connect
with remote and mobile employees.
Home-Based Work
Increasing shift toward telecommuting or home-based work
Home-based businesses account for 35.6% of all small businesses.
Virtual Work Teams
Virtual work teams have goals, responsibilities and/or projects to coordinate or manage,
and they do so by using technology to communicate across national boundaries or even
countries.
Flexible Work
Accommodate work-life balance strategies in order to attract and retain high-calibre
staff.
Diversity Management
Basic form: ‘the variety of age, gender, race and cultural differences in the workplace’.
In reality: ‘a strategy to create opportunities to attract the brightest talent from the entire
human resource pool and then to develop and retain that talent in order to maintain a
competitive position in the market’
Overall: create and maintain an environment in which each person is respected because
of their results.