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This document is an assignment on brand equity submitted by Radhika Gandotra, a 3rd semester MBA student. The 11-page assignment discusses key topics related to brand equity like sources of brand equity, building brand equity, measuring brand equity, managing brand equity, brand feelings, brand resonance, brand experience, designing branding strategies, product and brand failures, and includes a bibliography.

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RadHika GaNdotra
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47 views2 pages

Contents

This document is an assignment on brand equity submitted by Radhika Gandotra, a 3rd semester MBA student. The 11-page assignment discusses key topics related to brand equity like sources of brand equity, building brand equity, measuring brand equity, managing brand equity, brand feelings, brand resonance, brand experience, designing branding strategies, product and brand failures, and includes a bibliography.

Uploaded by

RadHika GaNdotra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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PRODUCT & BRAND MANAGEMENT

ASSIGNMENT
ON

BRAND EQUITY
Semester: 3rd

SUBMITTED BY:
Radhika Gandotra (45-MBA-16)
Sno. Contents Page
no.
1 Introduction of Brand Equity

2 Sources of Brand Equity

3 Building Brand Equity

4 Measuring Brand Equity

5 Managing Brand Equity

6 Brand Feelings

7 Brand Resonance

8 Brand Experience

9 Designing & Implementing Branding


Strategies
10 Product & Brand Failures

11 Bibliography & References

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