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Michael Bierut

Michael Bierut studied graphic design at the University of Cincinnati and then worked for Vignelli Associates for 10 years. He believes that readability is more important than artistic ability in design. Bierut enjoys simple logos and thinks a logo should represent a client's purpose through association rather than having a predefined meaning. His portfolio includes examples of his black-and-white graphic designs.

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1K views9 pages

Michael Bierut

Michael Bierut studied graphic design at the University of Cincinnati and then worked for Vignelli Associates for 10 years. He believes that readability is more important than artistic ability in design. Bierut enjoys simple logos and thinks a logo should represent a client's purpose through association rather than having a predefined meaning. His portfolio includes examples of his black-and-white graphic designs.

Uploaded by

api-405652269
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Michael Bierut

By Leo Dohmann
Background

Studied Graphic Design at University of Cincinnati’s College of Design,

Architecture, Art and Planning in 1980.

Worked for Vignelli Associates for 10 years afterwards.

Vignelli Associates designed the NYC Subway Diagram


Design Philosophy
The ability to read your work is more important than your ability to draw

He enjoys a simple logo

An introduction of a new logo starts with the client’s ideals and purpose

A logo can not mean anything, but gains meaning through association

A black-white design
Portfolio
Portfolio
Portfolio
Portfolio
Example of a black-white design
Works Cited
http://www.designindaba.com/profiles/michael-bierut

https://vignelli.com/recent.html

https://www.youtube.com/watch?v=I0jw-Q7r-ng&t=0s

https://www.youtube.com/watch?v=K-sagJxKi70&index=2

https://www.youtube.com/watch?v=XVG0p81wcIM

https://www.mohawkconnects.com/feltandwire/2012/04/17/michael-bierut-on-
rebranding-mohawk/

https://inkbotdesign.com/michael-bierut/

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