B2B Job Portal Relaunch The market is not aware of the The Client‘s diverse B2B offering: the

The Client‘s diverse B2B offering: the B2C brand is more widely
known. The Client wishes to increase its position as provider of B2B services.

TARGET GROUPS
CORE TEAM • Better present The Client as a • Personnel Consultancy + Temp. PHASE 1: CONCEPT and DESIGN CONCEPT and DESIGN
• Marla N., Product Manager provider of a wide range of B2B Employment Agencies • Create a design concept for the • Wireframes for approval of
• Mathias B., UX Research services. • Med. businesses >100 employees relevant pages concept direction prior to tests
• Jim K., UX Design • Lead users to the right product • Small Business <100 employees • Sketch wireframes to determine an • Mock-ups and a clickable
• Martin B., UX Design through better understanding of • (NOT targeting Large companies) appropriate direction to test prototype for testing
the portfolio and individual • Create design mock-ups • Final updated designs
STAKEHOLDERS offerings FOR UX TESTING • Develop a simple click-through
• Veronica V., Head of B2B Online • HR workers in small-med firms prototype for testing UX TESTING
• Bertrand E., Marketing Director • Existing and new customers • Final report and call
• Good internet and computer skills PHASE 2: UX TESTING • NOTE: The Client will also observe
INTERESTED • Ages 25-49 • Evaluate the new design in a the tests first hand.
• Ben M., Head of Marketing qualitative user test.
• Susi K., Product Manager • Plan and conduct tests
• Ken C., Head of Product Implementation will be done by The
• Mohit K., Product Development Client.

• A range of services from a trutsted

• RISK: Recruiting the target groups is not • 14 May – Kickoff Workshop • The screen designs must follow The Client’s CONCEPT and DESIGN
possible due to difficultly identifying them • 1 June – Decision on design direction CI guidelines. • Public B2B section of website
and confidentiality on their behalf. • 19 June – User tests • Existing page templates from the current • Maximum of 15 screens to represent selected
MITIGATION: Use contacts from Sales • 26 June – Final report and call CMS must be used for page layouts. content types and interactions
• NOT IN SCOPE: Purchase and Login sections
• RISK: We are unable to decide on a direction
in the given amount of time UX TESTING
MITIGATION: Update and iterate on designs • Tests over three days with 10-12 users total
during the test sessions • Final report

The project ends with post-reaserch updates to the designs and delivery of report at the end of June.