Coursework Guidelines
Coursework Guidelines
Department of Marketing
COURSEWORK GUIDELINES
INSTRUCTIONS TO CANDIDATES
1. There are THIRTEEN (13) pages in this Assignment including the cover page.
2. All assignments compiled in this booklet will contribute 50% to your final grade.
3. The assignment must be typewritten on A-4 size paper and single sided. Work should
be presented in a folder, with a cover sheet, which includes your name, unit number,
tutor's name, and the essay/group report topic.
IMPORTANT
The University requires students to adhere to submission deadlines for any form of
assessment. If an assignment is submitted after its due date, the following penalty
will be imposed:
● One to two days late : 20% deducted from the total marks awarded.
● Three to five days late : 40% deducted from the total marks awarded.
● More than five days late : Assignment will not be marked.
Example:
A student scores 60 marks for an assignment that has a total mark of 100. If the assignment
is submitted one day late, the marks awarded will be 48 marks (80% x 60).
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1) Individual Essay Question: 20%
An individual essay will be given to monitor the student’s progress on the understanding of
the lectures to date and for students to present justifiable strategic solutions that are
innovative, flexible and sustainable which will add value to an organisation. Students will be
given the following essay discussion question:
Choose any one company and review its ethical practices. Describe its ethical practices and
critically discuss the marketing implications of its ethical standards. The essay will be
scheduled in WEEK 5 (Wednesday, April, 2018).
Word limit: 2,500 words (+/- 10%) - this word limit does not include ‘administrative
sections’. You are required to record the word count at the conclusion of your essay, prior
to the references. This essay also requires you to include in-text citations where necessary
and a reference list at the end of the essay. You may include diagrams and/or tables to
explain your key points.
The following guidelines will assist you in completion and submission of the essay
assignment:
I. Assignments must be typed in 1.5 line space using Times New Roman in font size
12 point. It is the student’s responsibility to submit the assignment on the due date.
You must keep a copy of all your assignments.
II. Your assignments must be word processed on A4 size paper and stapled on the top
left-hand corner. No folders or files will be accepted. Please keep adequate margins
on all sides.
III. Attempt to fully utilise your acquired knowledge in the unit for completion of the
assignment. Also, clearly acknowledge all sources of information in an appropriate
manner. The APA system of referencing is the preferred style of references in the
school. The general rule for the use of bibliographies is that all references/endnotes
are cited in alphabetical order.
IV. You are expected to prepare and present your work in a professional manner.
Attention to basic elements of expression – spelling, punctuation, and grammar is
essential.
Submission mode
You may submit the hard copy of your assignments by handing it to the lecturer during
classes. Hardcopies should also be submitted with the official assignment cover page
available at the Sunway University Business School Administration Office. Fax or
electronic lodgements are not acceptable. In addition, you are required to submit a copy
to Turn-it-in for plagiarism checking. Note that, with the exception of references, your
assignment should not exceed 15% suspected plagiarism on Turn-it-in. Your assignment
is not considered submitted until you have submitted both versions.
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2) Group Assignment – Case Study Writing (Group Assignment & Oral Presentation):
30%
The case study must be presented in both written report and an oral presentation (i.e. the
oral presentation must reflect the written report).
Word limit: 4,000 words (+/- 10%) - this word limit does not include ‘administrative
sections’ and reflective report of the assignment. You are required to record the word count
for your report at the conclusion of your report, prior to the references.
The lecturer will work with each assignment group in developing the case study. Each
assignment group should schedule an appointment to meet with the lecturer at least two
weeks before the presentation date. The purpose of the meeting is to discuss the
presentation plans, and to provide the group members any additional information that may
be available. Each group member should participate in the oral presentation. The time
allocated to each oral presentation is about 20 minutes, inclusive of Q & A session.
The following guidelines will assist you in completion and submission of the assignments:
V. Assignments must be typed in 1.5 line space using Times New Roman in font size
12 point. It is the student’s responsibility to submit the assignment on the due date.
You must keep a copy of all your assignments.
VI. Your assignments must be word processed on A4 size paper and stapled on the top
left-hand corner. No folders or files will be accepted. Please keep adequate margins
on all sides.
VII. Attempt to fully utilise your acquired knowledge in the unit for completion of the
assignment. Also, clearly acknowledge all sources of information in an appropriate
manner. The APA system of referencing is the preferred style of references in the
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school. The general rule for the use of bibliographies is that all references/endnotes
are cited in alphabetical order.
VIII. You are expected to prepare and present your work in a professional manner.
Attention to basic elements of expression – spelling, punctuation, and grammar is
essential.
Submission mode
You may submit the hard copy of your assignments by placing it in the box outside the
lecturer’s office or hand it to the lecturer during classes. Hardcopies should also be
submitted with the official assignment cover page available at the Sunway University
Business School Administration Office. Fax or electronic lodgements are not
acceptable. In addition, you are required to submit a copy to Turn-it-in for plagiarism
checking. Note that, with the exception of references, your assignment should not exceed
15% suspected plagiarism on Turn-it-in. Your assignment is not considered submitted
until you have submitted both versions.
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Assignment Rubrics: Individual Essay (20%)
Able to analyse 5 No/unclear attempts at Minimum attempts at Adequate attempts at Good analysis of Comprehensively link
problems analysing problem(s) analysing problem(s) analysing problem(s) problem(s), with some components of the problem(s)
which remains at which remains at attempts at depth but with depth of analysis.
superficial level superficial level mainly remains simplistic
Propose Able to propose 30 No solution or Minimal solution(s) Adequate solution(s) Good but generic Comprehensive solution(s)
alternative alternative inappropriate solution(s) is/are proposed with is/are proposed with solution(s) is/are is/are thoroughly discussed,
solutions to solution(s) to proposed limited relevance / limited relevance/ proposed proposed and communicated
problems problems. appropriateness appropriateness clearly
Able to examine 30 No/unclear attempt to Minimum attempts at Adequate attempts at Good but generic Comprehensive explanations
the alternative examine solution(s) examining solution(s) examining solution(s) explanation(s) and with for proposed solution(s),
solutions provided which have limited which have limited relevant support for supported by evidence
relevance or clarity relevance or clarity proposed solution(s).
Communicate Able to 10 Written work contains Written work contains Written work has a few Written work exhibits Written work exhibits mature
through clearly communicate inadequate organisation, inadequate well-developed, logical some well-developed, treatment of content,
structured and ideas through a unstructured sentences organisation, and relevant ideas but logical and relevant ideas. exhibiting well-developed
organised written structured and with major gross errors unstructured sentences sometimes difficult to Written work meets logical and relevant ideas and
work organized written and unacceptable writing with many errors and understand. Written expectations with some it is effectively organized,
work using skills. limited writing skills. work still meets occasional unstructured developed and easy to
appropriate expectations with some sentences and understand. Written work
language. structured sentences gross/minor errors. meets expectations.
and errors.
5
Able to display 10 No evidence of having Some evidences of Adequate Evidence of reading Strong evidence of
appropriate read any of the core texts having read core texts understanding of core beyond core texts and independent reading beyond
referencing and materials. Incorrectly and materials. Used texts and materials. materials. Formatting is in core texts and materials.
formatted or no academic only a few academic Use some quality compliance to required Correct formatting in both
resources included in the resources, academic resources, standard, most academic reference list and throughout
report. inappropriate style of appropriate style of resources are of good the report.
citation in text and citation in text and quality (included among
errors in formatting the some errors in many other supporting
reference list. formatting the reference references from textbook
list. and websites).
TOTAL
___________/100 marks = ________/20%
REMARKS
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Sunway University Business School (SUBS)
Department of Marketing
Course Title and Code: MKT3114 Strategic Marketing
Semester: March 2018
GROUP ASSIGNMENT & PRESENTATION EVALUATION FORM
Students’ Details
1. Name and ID No. : ________________________________
2. Name and ID No. : ________________________________
3. Name and ID No. : ________________________________
4. Name and ID No. : ________________________________
5. Name and ID No. : ________________________________
Introduction of the case 15 Unfocused introduction Introduction provides some Introduction contains all Effective introduction that Excellent introduction that
study: Overview, company and missing elements of ideas as to the purpose of elements, but could be more provides a clear provides a provides a clear, originally
background, company’s the introduction. the case study but missing effectively written; synopsis of clearly written synopsis of the written synopsis of the
offering, purpose, market some important elements. the case study and a clear case study and a clear case study and a clear
contexts and use of concepts indication of the sub-topics to indication of the sub-topics to indication of the sub-topics
and theories. be discussed in the ‘body’ of be discussed in the ‘body’ of to be discussed in the
this review. this review. ‘body’ of this review.
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Body: Subject 35 Demonstrate no Demonstrate limited Demonstrate some Demonstrate considerable Demonstrate a thorough
knowledge/relevant content. understanding of content understanding of content of understanding of the case understanding the case study. understanding of the case
of the case study and can’t the case study and appeared study. Student is comfortable Student is at ease with study.
relate the case study to the to have little grasped of with information and is able to demonstrating knowledge by Student demonstrated full
concepts of the subject information related the case briefly relate the case study to relating the case study to the knowledge by relating the
material. study to the concepts of the the concepts of the subject concepts of the subject case study to the concepts
subject material. material. material. of the subject material.
Organisation and 10 Organisation and structure The structure of the case Some structure of the case Structure of the case study is Structure of the case study
Structure: Logical flow of detract from the message study is not easy to follow. study is fairly clear. Points fairly clear and easy to follow. is very clear and easy to
points presented in each of the writers. Points Points presented are each presented in each section are Points presented in each follow. Points presented in
section. presented in each section section provides little somehow connected. section are fairly connected. each section are strongly
are not connected. connection. connected.
Conclusion: Draws logical 10 Little or no attempt to Weak attempt to conclude Some attempt to conclude Good attempt to conclude Excellent synthesis of the
deduction and sums up the conclude discussion. discussion. discussion. discussion in a realistic, logical main points in reference to
main points in reference to and concise manner. underlying themes.
underlying themes.
Link to theory: Application 10 Little or no attempt to Weak attempt to include the Some attempt to include the Good attempt to include the Excellent synthesis of the
of theoretical concepts in the include any theoretical theoretical application into theoretical application into the theoretical application into the theoretical concepts into
review. application into the review the review of the case study. review of the case study. review of the case study. the review of the case
of the case study. study.
Expression and 10 No skills in expression and Limited skills in expression Adequate skills in expression Well-developed skills in Highly developed skills in
presentation appropriate presentation. Inaccurate and presentation. and presentation. Some expression and presentation. expression and
to the discipline: Overall and inconsistent in accuracy and consistency in Accurate and consistent presentation. Accurate
presentation of the report – discussion. discussion. discussion. and consistent discussion.
correct grammar & spelling,
kept to word limit.
Reading & Referencing: 10 No evidence of having Some evidence of having Adequate understanding of Evidence of reading beyond Strong evidence of
Demonstrates knowledge of read any of the core texts read core texts and core texts and materials. Use core texts and materials. independent reading
relevant literature through and materials. Incorrectly materials. Used a few less than five quality Correct formatting used, more beyond core texts and
correct citation of quality formatted or no academic academic resources, academic resources, than four quality academic materials. Perfect
academic and other works in resources included in the inappropriate style of citation appropriate style of citation in resources included among formatting in both
preparing the report. report. in text and errors in text and some errors in many other supporting reference list and
formatting the reference list. formatting the reference list. references from textbook and throughout report.
websites.
TOTAL /100*
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Sunway University Business School (SUBS)
Department of Marketing
Course Title and Code: MKT3114 Strategic Marketing
Semester: March 2018
Group Peer Evaluation
(Group Assignment Contribution)
1 2 3 4 5
1.
1 2 3 4 5
2.
1 2 3 4 5
3.
1 2 3 4 5
4.
1 2 3 4 5
5.
* Please include every member’s detail and appraise every individual overall contribution accordingly by
using following scale:
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Note: Please attach this form together with your assignment. A peer evaluation form is
to be completed by each group. The member of the group will jointly come to an
agreement on the contribution made by each member. The purpose of this activity is to
ensure that all group members contribute their individual share of the work-load. Place
all peer evaluation sheets in a ‘sealed envelope’ for submission together with the final report.
IMPORTANT:
The following penalty will be imposed based on the agreed contribution score:
● Contribution Score 5: No marks deduction will be made.
● Contribution Score 4: 5% will be deducted from the total marks awarded.
● Contribution Score 3: 10% will be deducted from the total marks awarded.
● Contribution Score 2: 15% will be deducted from the total marks awarded.
● Contribution Score 1: 20% will be deducted from the total marks awarded.
Example:
If the group assignment scores 60 marks out of 100 marks and the contribution score for
a group member is 3, then the marks awarded to the member will be 54 marks (90% x
60 marks). Total deduction is 6 marks.
If the group assignment scores 60 marks out of 100 marks and the contribution score for
a group member is 1, then the marks awarded to the member will be 54 marks (80% x
60 marks). Total deduction is 12 marks.
If the group assignment scores 100 marks out of 100 marks and the contribution score
for a group member is 3, then the marks awarded to the member will be 54 marks (90%
x 60 marks). Total deduction is 10 marks.
If the group assignment scores 100 marks out of 100 marks and the contribution score
for a group member is 3, then the marks awarded to the member will be 54 marks (80%
x 60 marks). Total deduction is 20 marks.
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Sunway University Business School (SUBS)
Department of Marketing
Course Title and Code: MKT3114 Strategic Marketing
Semester: March 2018
Assignment Rubrics: Group Oral Presentation: 10%
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Overall Impression (10%) Very poor Poor Fair Good Very Impressive
TOTAL /100*
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Sunway University Business School (SUBS)
Department of Marketing
Course Title and Code: MKT3114 Strategic Marketing
Semester: March 2018
Students’ Details
1. Name and ID No. : ________________________________
2. Name and ID No. : ________________________________
3. Name and ID No. : ________________________________
4. Name and ID No. : ________________________________
5. Name and ID No. : ________________________________
Mark Allocation:
Assessment Criteria Marks Marks
Allocated Obtained*
I Written Report – Case Study Report 15%
II Reflective Report 5%
III Group Oral Presentation 10%
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