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Age of Respondents: Value Count

A survey was conducted of 30 respondents about their perceptions of Kingfisher beer. The majority were male (76.7%), between the ages of 21-25, and had purchased Kingfisher beer before (76.7%). Most felt Kingfisher was readily available (96.7%) and rated it moderately for taste and as a brand. While quality was seen as important, only 43.3% considered themselves loyal to the brand and it was not the first choice for 62.1% of respondents.

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48 views5 pages

Age of Respondents: Value Count

A survey was conducted of 30 respondents about their perceptions of Kingfisher beer. The majority were male (76.7%), between the ages of 21-25, and had purchased Kingfisher beer before (76.7%). Most felt Kingfisher was readily available (96.7%) and rated it moderately for taste and as a brand. While quality was seen as important, only 43.3% considered themselves loyal to the brand and it was not the first choice for 62.1% of respondents.

Uploaded by

VIV
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Age of respondents (30 responses)

Value Count
21 3
22 5
23 6
24 9
25 3
26 1
27 1
28 1
41 1

Gender of respondents (30 responses)


Male 76.7% Female 23.3%

Male 23
Female 7
Have you ever bought a Kingfisher? (30 responses)
Yes 76.7% No 16.7%

Yes 25
No 5

Do you think this product is readily accessible in the market? (30 responses)
Yes 96.7% No 3.3%

Yes 29
No 1
How would you rate Kingfisher based on taste as compared to other brands?
(30 responses)

Value Count
1 2
2 3
3 11
4 12
5 2

Is Kingfisher your first choice as beer? (29 responses)


Yes 37.9% No 62.1%

Yes 11
No 18

How do you rate Kingfisher based on price? (30 responses)


Value Count
Low 3
Affordable 27
High 0

How do you rate Kingfisher beer as a brand? (30 responses)


Value Count
1 1
2 2
3 12
4 10
5 5
Do you think quality of the beer plays an important role in your buying
process? (30 responses)

Very Important 19
Important 6
Neutral 4
Less Important 0
Not Important 1

Do you think the beer you drink must have a good brand image? (30 responses)
Yes 83.3% No 6.7% Maybe 10%

Yes 25
No 2
Maybe 3

Do you think Kingfisher beer has a good reputation? (30 responses)


Yes 83.3% No 16.7%

Yes 25
No 5

Is the overall appearance of the bottle appealing? (30 responses)


Yes 66.7% No 33.3%

Yes 20
No 10

How well is Kingfisher beer promoted? (30 responses)


Value Count
1 1
2 6
3 9
Value Count
4 13
5 1

Do you think Kingfisher beer is worth the money? (30 responses)


Yes 80% No 20%

Yes 24
No 6

Are you loyal to Kingfisher beer? (30 responses)


Yes 43.3% No 56.7%

Yes 13
No 17

What comes first in your mind when you think about Kingfisher beer? (30
responses)

King of Good Times 8


Kingfisher Calendar 1
Vijay Mallya 12
Friends 9

What other brand you prefer in beer? (30 responses)

Fosters 8
Carlsberg 10
Budweiser 6
Others 6

When are you most likely to consume a beer? (30 responses)


In a party 5
At a function or festival 1
With friends 24

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