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Marketing Club Activity: Objective

The marketing club activity involves students re-launching dead products by creating 5-minute presentations to pitch the products to potential investors. Students must discuss marketing concepts, market dynamics, future plans, and promotional campaigns. They will then negotiate with investors by discussing company valuation, returns, breakeven analysis, and percentage of equity shares for sale. Example products to re-launch include Bajaj Chetak scooter, Kingfisher Airlines, and Campa Cola.

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shashank vyas
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79 views2 pages

Marketing Club Activity: Objective

The marketing club activity involves students re-launching dead products by creating 5-minute presentations to pitch the products to potential investors. Students must discuss marketing concepts, market dynamics, future plans, and promotional campaigns. They will then negotiate with investors by discussing company valuation, returns, breakeven analysis, and percentage of equity shares for sale. Example products to re-launch include Bajaj Chetak scooter, Kingfisher Airlines, and Campa Cola.

Uploaded by

shashank vyas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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MARKETING CLUB ACTIVITY

OBJECTIVE:
The activity is about re-launching a dead product/service into the current market by negotiating
with potential investors.

The activity will comprise of the following elements:


1. Presentation (Max. 5mins.)
 Creative presentation about your product/service.
 Can include role play/ video advertisement.
 The Basic marketing concepts (STP, 4/7P).
 Market Dynamics of the product/service.
 Future Plans.
 Promotional campaigns.

2. Sales Pitch and Negotiation (Max. 10mins.)


 Company Valuation.
 Why should they invest in your brand?
 What would be their returns?
 Breakeven Analysis.
 What is the percentage of equity shares you are willing to sell and for how much
will you sell?

INVESTORS PROFILE:
Investor 1:
Investor 2:

LIST OF PRODUCTS/SERVICES TO BE RE-LAUNCHED


 BAJAJ CHETAK.
 YAMAHA RX 100.
 KINGFISHER AIRLINES.
 CAMPA COLA.
 AMBASSADOR.
 HMT WATCHES.
 AFGHAN SNOW SKIN CREAM.
 CAPTAIN COOK SALT.
 KONICA CAMERA.
 TAXI FOR SURE.
 BIG BABOL CHEWING GUM.

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