11/4/2016

Packaging
Functions
What’s in a name?
Labeling requirements for local trade
Ma. Leonora dL. Francisco, PhD, CFS
“Ma’am Lotis”
FN 1 – Food Trip

FUNCTIONS FUNCTIONS

1. CONTAINMENT 2. PROTECTION
•A material handling tool containing the •To protect contents from environmental
food effects
•To facilitate assembly of several units into •Essential part of preservation process
aggregates •Conserves much of the energy expended
during the production and processing of
the product
•Protective function of the package is
product specific
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FUNCTIONS FUNCTIONS

3. CONVENIENCE 4. COMMUNICATION
•Packages are now designed to respond to • A package must protect what it sells and
changing lifestyles of consumers sells what it protects
•Apportionment function
•Shape of the primary package with regards
to consumer convenience
•In distribution set-up: ease of handling,
storage, distribution and warehousing

What’s in a label? Why labeling?

• Informational Elements •New food labels tell a lot about

•cognitive-side of decisions food. They don’t suggest what
• Visual Elements foods to eat—that’s your decision.
•affective side of decision making But labels can help you make your
“personal best” food choices—
choices that benefit you now and in
the future, too.
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With today’s labels, you can:

• Compare one food with another.

• Choose foods that help provide the
balance of nutrients your body needs.
• Plan meals and your whole diet so they
are moderate, varied and balanced.

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Philippine Labelling Law

2014

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Food Package

PRINCIPAL DISPLAY PANEL INFORMATION PANEL

• that part which, either • that part immediately
through design or general continuous to the principal
use, is presented or shown display panel and in the
to the consumer under case of rectangular,
cylindrical or four-sided
customary conditions of (tetra-pak) containers, any
display for retail sale of the sides adjacent to the
principal display panel
except the bottom side
which serves as the base of
package

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1. Name of the food

•Should be specific and not generic

•‘coined’ or ‘fanciful’ name may be used
Mandatory Label •Shall be presented in bold type letters on the
Information PDP
•state the type of packing medium, form or
style, and the condition or type of treatment
it has undergone (e.g. dried, freeze-dried,
concentrated, smoke, reconstituted)

2. Logo/Brand Name (NEW)

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3. List of ingredients 4. Net contents and drained weight

•Descending order of proportion on either the •Shall be declared on either the PDP or information
PDP or IP. panel, and in line generally parallel to the base of
•Should water be listed as an ingredient? the package.
•Water added in making a food is considered • Shall appear in conspicuous and legible bold face
print or type in distinct contrast to other matters on
to be an ingredient. If all water added during the panel where it is declared.
processing is subsequently removed by
baking or some other means during
processing, water need not be declared as an
ingredient.
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5. Lot identification

The produt name, brand/logo and net •The lot identification code shall be embossed
contents of the food shall appear in a or otherwise permanently marked on
prominent position and in the same field immediate individual packages or containers.
of vision.

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6. Name and address of Manufacturer,

7. Storage condition (NEW)
Packer and Distributor
•The street, City/town and province shall be
indicated except that the street address may 8. Expiry/expiration date/use-by-
be omitted if the company’s name, as date/consumer before date (NEW)
declared on the label, is listed in a current
telephone directory
•If the food is not manufactured by the person
or company whose name appears on the
label, the name must be qualified by
“manufactured for” or “Packed for” or similar
expression.
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11. Nutrition facts/nutrition

9. Food allergen information (NEW)
information/nutritive value (NEW)
•As of September 2014…..

10. Direction/instructions for use (NEW)

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•As of August 2015…

Percent RENI values are

Percent RENI values are
based on 2015 RENI
based on FNRI reference
PDRI reference adult
adult requirement of 19-
requirement of 19-29
29 years old.
years old.

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Use of photographs and graphic

Exemptions
representations
•Certain food products that contain 7.2.1. Photographs of fruits, vegetables,
insignificant amounts of nutrients to be poultry, fish, meat or eggs whether fresh or
declared on the label can be exempted from cooked, whole or sliced shall not appear on
specific nutrient analysis based on its innate the label unless the product contains such
composition materials or substances naturally derived
from them. If flavoring substances have been
added to boost or reinforce the natural flavor
of a given material, the words “Flavor Added”
or any statement to that effect shall appear
conspicuously and in close proximity to the
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7.2.2. Graphic representations used to depict 7.2.3. Pictures of food preparations or dishes
the above mentioned materials (fruits, may appear on the labels of products like
vegetables, etc.) are acceptable provided sauce mixes or other similar products that
these do not vividly illustrate the actual are used as ingredient(s) for the preparation
appearance of such materials. of such food/dishes provided the statement
“Serving Suggestion” or any other statement
of similar import appear with the picture.

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Exemptions from Labeling Requirements Health Claims

•Shipment to be processed, labeled or •Specific health claims permitted in the

repacked Philippines:
•Food, while held for sale at a retail •Calcium and osteoporosis
establishment, is weighed, measured or •Dietary fat and cancer
counted within the view of the purchaser or •Regulations also prohibit disease
in compliance with the purchaser’s order prevention/cure claims and claims for dietary
properties that have not been proved to have
a positive nutritional or
health effect.
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•In the Philippines FOP is voluntary (calories).

•In Thailand, FOP is mandatory for 5 snack
foods.

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VISUAL ELEMENTS

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Graphics, Color, Package Shape Color Theory

• Graphics: layout, color combinations, typography, • Green • Pink

and product photography • Natural, healthy • Lacks attraction
• Recall of package elements • Relaxation and rest • Sweet, lite, mild
• Lateral position on the package • Red • Orange-Yellow
• Verbal stimuli: right hand side • High attraction value • Highly visible
• Non-verbal stimuli: left hand side • Stimulating to the • Sweet, sour, fruity
appetite • Lively and happy
• Hot, spicy, tasty, meat

Color Theory Tagline (optional)

• Blue • Brown
• Cool, frozen, fish, • Warm, chocolate, • can be something catchy
seafood, water, lite coffee, strong • look for something that rolls off the tongue,
• Freshness, cleanliness, • Pastel tints • has a rhyme and/or double meaning and
hygiene • soft feminine feeling • Is easy to remember
• White • High primary tints • something that reinforces your differentiating
• Milk, clean, lite, diet • masculinity characteristics and strengthens your brand.
• acceptable but lacks
impact