Muhammad Hammad Arshad Shakaib Akhtar
15034198-094 15034198-098
BS (SE) BB BS (SE) BB
Introduction
Information retrieval is the process of selectively disseminating specific information that is stored among
a great number of information items; a discipline involved with organization, structuring, retrieval, and
display. One of the most important and interesting facets of the study of document manipulation and
retrieval systems is the method of measuring a system’s performance in order to compare the relative
performance of different search techniques and models. (SHARMA, 2006)
There is an ocean of data information available to world, big data is full of useful information that when
used correctly can effectively increase the knowledge of an area of study. Because big data is always
growing, and unstructured, proper strategies must be used in order to make use of the raw data. There
has been an increasing interest recently in the use of Artificial Intelligence (AI). Just like the human brain
learns from its environment and makes decisions based on experience, so too does AI machine learning
try and make sense of its environment in order to make decisions through artificial neural networking.
Artificial Intelligence consists of many subdivisions that do not always communicate, some divisions
focus on the approaches of a tool and its accomplishment its accomplishment, while others focus on the
solution of specific problems. AI is also an interdisciplinary field made up of many sciences and
professions including computer science, psychology, mathematics, linguistics, neuroscience and more.
The main goal of AI however, is to create a software that thinks much like a human brain. (JACOBS, 26
March 2018.)
AI has become an essential part of everyday life, and are now being used by businesses to solve
challenging problems in computer science. As mentioned before big data is a collection of digital
information which is constantly growing through channels like social media, email, B2B transactions, etc.
By successfully analyzing Big data businesses achieve a better understanding of their customers,
employees, and partners, and operations that can be a driving force for an organizations profit. As the
study at the University of Texas notes, if a Fortune 1000 business increased the usability of its data, it
would earn an extra $56,000 per employee or $2 billion a year in added revenue. Big data analysis works
to acquire a better understanding of what is happening within a business and why, but also what else is
achievable.
This paper addresses the question: What has information retrieval (in the sense of document retrieval)
to do with artificial intelligence? The answer may appear obvious, namely everything. If IR means, as it
most importantly and challengingly does, automatic content-based information retrieval, then the usual
assumption in AI is that AI researchers will show IR practitioners how to do this. If IR is seen as a search
for unknown, and underspecified, information in a world of information as conveyed by natural-language
texts, it is easy to conclude that what AI discovers about the representation of knowledge, 1 under
uncertainty, and acquiring new knowledge, will be clearly applicable to document retrieval (Jones, 24
August 1998).
The purpose of this study is to present advances made so far in the field of applying AI techniques for
Performance Enhancement of Information Retrieval via Artificial Intelligence, to demonstrate how these
techniques can be an effective tool for getting useful information in the big data, as well as to give the
scope for future work.
References
JACOBS, B. (26 March 2018.). Performance Enhancement of Information Retrieval via Artificial
Intelligence.
http://kumu.brocku.ca/digitalculturesociety/Performance_Enhancement_of_Information_Retrie
val_via_Artificial_Intelligence_%28BRENNOR_JACOBS%29, 1.
Jones, K. S. (24 August 1998). Information retrieval and artificial intelligence. Cambridge: Computer
Laboratory, University of Cambridge, New Museums Site, Pembroke Street,.
SHARMA, R. V. (2006). Some thoughts on intelligence in information retrieval . St. Francis Xavier
University , 5-9.
