A STUDY ON MARKET ANALYSIS OF REDMI MOBILE AT
KILAKARAI
Submitted in partials fulfillment of the requirement for the award of the degree
of bachelor of business administration in Syed Hameedha Arts & Science College,
Affiliated to the Alagappa University, Karaikudi
SUBMITTED BY
RAFEEK YASAR. M
REG NO: 2016153048
UNDER THE GUIDENCE OF
Mr.I.REYASTHEEN, M.B.A
ASSISTANT PROFESSOR
DEPARTMENT OF BUSINESS ADMINISTRATION
SYED HAMEEDHA ARTS AND SCIENCE COLLEGE
UGC2(F)&12(B) APPROVED & ACCREDITED WITH ‘B’ GRADE BY NAAC
DEPARTMENT OF BUSINESS ADMINISTRATION
KILAKARAI - 623806
2016-2019
CERTIFICATE
SYED HAMEEDHA ARTS AND SCIENCE COLLEGE
KILAKARAI - 623806
DEPARTMENT OF BUSINESS ADMINISTRATION
CERTIFICATE
This is certificate that is project report titled “A STUDY ON MARKET ANALYSIS OF
REDMI MOBILE AT KILAKARAI” is the bonafide work of RAFEEK YASAR. M ,
REG NO: 2016153048 Who carried out the project under my supervision certificated further,
that the best of knowledge the work reported here in does not form part of any other project
report or dissertation, on the basis of which a degree or award was conferred on earlier to the
candidate.
GUIDE HEAD OF THE DEPARTMENT
EXTERNAL
DECLARATION
SYED HAMEEDHA ARTS AND SCIENCE COLLEGE
KILAKARAI - 623806
DEPARTMENT OF BUSINESS ADMINISTRATION
DECLARATION
RAFEEK YASAR. M a bonafide student of SYED HAMEEDHA ARTS AND
SCIENCE COLLEGE, KILAKARAI hereby declare that the project report work under the
title “A STUDY ON MARKET ANALYSIS OF REDMI MOBILE AT KILAKARAI’’ “Is
my original work done under the guidance of Mr. I. REYASTHEEN, M.B.A. Assistant
Professor, Department of Business Administration It also declares that this observational study
has not been submitted fully or recognition.
P . SABARINATHAN
DATE :
PLACE :
ACKNOWLEDGEMENT
ACKNOWLEDGEMENT
Nothing is achieved without the profound blessing of the almighty, the omniscient and the
most benevolent. I am grateful to him, because he has always been steering me to the shore of
fulfillment under his projective wings.
I express my sincere gratitude to JANAB Dr.E.RAJABUDEEN PRINCIPAL, SYED
HAMEEDHA ARTS AND SCIENCE COLLEGE, for having given me this opportunity to
undergo project work.
I convey my gratitude to Dr. S. VIMALI., M.Com., M.Phil., M.B.A., Ph.D. Head,
Department of business administration for her timely support.
I am extremely thankful to Mr. I. REYASTHEEN.,M.B.A, Assistant Professor,
Department of Business Administration for his guidance and suggestion for the completion of
this Project
I would like to express my sincere thanks to Mr.K.AJMAL KHAN, MBA., Assistant
Professor, Department of Business Administration For giving Valuable suggestion
I would like to express my sincere thanks to Mr. P.R.SUBRAMANIAN, M.B.A.,
M.Phil., Assistant Professor, Department of Business Administration for his suggestion for
completion of this project.
I would like to express my sincere thanks to Ms.V. JANANI, M.B.A., Assistant Professor,
Department of Business Administration for supporting me to do the effort efficiently.
I would like thank to Mr.S. MOHAMED HUSSAIN, MBA., M.phil., For supporting to
me effort efficiently.
I would like to convey from the depth of my heart gratitude to my parents and friends who
have been always the source of inspiration in my all endeavors.
AMEER ARSATH.M
CONTENTS
CONTENTS
SL.NO CHAPTER PARTICULARS PAGE
NO.
1. I 1.1 INTRODUCTION 1
1.2 OBJECTIVES THE STUDY 4
1.3 SCOPE OF THE STUDY 5
1.4 LIMITATIONS OF THE STUDY 6
1.5 RESEARCH METHODOLOGY 7
1.6 CHAPTER SCHEME 8
2. II 2.1 COMPANY PROFILE 9
3. III 3.1 REVIEW OF LITERATURE 11
4. IV 4.1 ANALYSIS AND 14
INTERPRETATION
5. V 5.1 FINDINGS 64
5.2 SUGGESTIONS 66
5.3 CONCLUSION 67
BIBLOGRAPHY
ANNEXURE
LIST OF TABLES
LIST OF TABLES
SL.NO TABLE TABLE NAME PAGE
NO. NO.
1. 4.1 DIFFERENT AGE GROUPS 14
2. 4.2 GENDERS 16
3. 4.3 OCCUPATIONS 18
4. 4.4 EDUCATIONAL QUALIFICATION 20
5. 4.5 MARITAL STATUS 22
6. 4.6 WHICH BANKS MOST TECHNOLOGY 24
ADVANCED
7. 4.7 WHICH TRANSACTION YOU VISIT TO 26
THE BANK
8. 4.8 E-BANKING SERVICES YOU ARE 28
COMFORTABLE WITH
9. 4.9 FEEL ABOUT SERVICES IN YOUR 30
ACCOUNT MAINTAIN THE BANK
10. 4.10 COMPUTERIZATION HAS HELPED ME 32
REDUCE THE WAITING TIME
11. 4.11 COMPUTERIZATION TRANSACTION 34
ARE SECURED
12. 4.12 USING ATM SERVICES PRE MONTH 36
13. 4.13 CUSTOMER LEVEL USAGE OF 38
TECHNOLOGY
14. 4.14 USE BANKING SERVICES PER MONTH 40
15. 4.15 FEEL ABOUT ATM SERVICE 42
LIST OF TABLES
16. 4.16 PURPOSE OF USED INTERNET BANKING 44
SERVICE
17. 4.17 FEEL ABOUT MOBILE BANKING 46
SERVICE
18. 4.18 AT THE TIME USING ATM SERVICE 48
AFFECTED PROBLEMS
19. 4.19 INTERNET BANKING PROBLEMS 50
20. 4.20 TELEPHONE BANKING PROBLEMS 52
21 4.21 SUFFICIENT NUMBER OF ATM 54
MACHINES
22 4.22 ELECTRONIC BILLS PAYMENT 56
23 4.23 EASY AND CONVENIENT BANKING 58
24 4.24 CUSTOMER FRIENDLY ENVIRONMENT 60
AT BANK
25 4.25 SATISFIED WITH OVERALL 62
TECHNOLOGICAL SERVICE
LIST OF CHARTS
LIST OF CHARTS
SL.NO CHART CHART NAME PAGE
NO. NO.
1. 4.1 DIFFERENT AGE GROUPS 15
2. 4.2 GENDERS 17
3. 4.3 OCCUPATIONS 19
4. 4.4 EDUCATIONAL QUALIFICATION 21
5. 4.5 MARITAL STATUS 23
6. 4.6 WHICH BANKS MOST TECHNOLOGY 25
ADVANCED
7. 4.7 WHICH TRANSACTION YOU VISIT TO 27
THE BANK
8. 4.8 E-BANKING SERVICES YOU ARE 29
COMFORTABLE WITH
9. 4.9 FEEL ABOUT SERVICES IN YOUR 31
ACCOUNT MAINTAIN THE BANK
10. 4.10 COMPUTERIZATION HAS HELPED ME 33
REDUCE THE WAITING TIME
11. 4.11 COMPUTERIZATION TRANSACTION 35
ARE SECURED
12. 4.12 USING ATM SERVICES PRE MONTH 37
13. 4.13 CUSTOMER LEVEL USAGE OF 39
TECHNOLOGY
14. 4.14 USE BANKING SERVICES PER MONTH 41
15. 4.15 FEEL ABOUT ATM SERVICE 43
LIST OF CHARTS
16. 4.16 PURPOSE OF USED INTERNET BANKING 45
SERVICE
17. 4.17 FEEL ABOUT MOBILE BANKING 47
SERVICE
18. 4.18 AT THE TIME USING ATM SERVICE 49
AFFECTED PROBLEMS
19. 4.19 INTERNET BANKING PROBLEMS 51
20. 4.20 TELEPHONE BANKING PROBLEMS 53
21 4.21 SUFFICIENT NUMBER OF ATM 55
MACHINES
22 4.22 ELECTRONIC BILLS PAYMENT 57
23 4.23 EASY AND CONVENIENT BANKING 59
24 4.24 CUSTOMER FRIENDLY ENVIRONMENT 61
AT BANK
25 4.25 SATISFIED WITH OVERALL 63
TECHNOLOGICAL SERVICE
CHAPTER-I
INTRODUCTION
CHAPTER-II
COMPANY PROFILE
CHAPTER - III
REVIEW OF LITERATURE
CHAPTER - IV
DATA ANALYSIS
AND
INTREPRETATION
CHAPTER - V
FINDINGS
SUGGESTIONS
AND
CONCLUSION
