TECHNIQUES OF IDEA GENERATION
SUBMITTED TO: Ms. Payal
SUBMITTED BY: Parminder Kaur
TECHNIQUES OF IDEA GENERATION
• Brainstorming • Scamper
• Focus Groups • Synetics
• Personal Illumination • Story Boarding
• Attribute Listing • Role-playing
• Think Out Of The Box • Brain Writing
• Free Writing
• Free Association
Free-writing
• Free writing is another good technique of
idea generation.
• Give yourself a limited amount of time and
write about anything.
• Don’t focus on spellings.
Free-association
• It is a technique in which people are
encouraged to talk about any thoughts or
images.
• Here people talk freely about anything.
SCAMPER
• SCAMPER is an idea generation technique that utilizes
action verbs as stimuli. SCAMPER is an acronym with
each letter standing for an action verb which in turn
stands for a prompt for creative ideas.
• S – Substitute
• C – Combine
• A – Adapt
• M – Modify
• P – Put to another use
• E – Eliminate
• R – Reverse
SYNECTICS
• Synectics is a creative idea generation and problem
solving technique that arouses thought processes that
the subject may not be aware of.
• It is a manner of approaching problem-solving and
creativity in a rational manner.
• three key assumptions are associated with Synectics
research:
It is possible to describe and teach the creative process
Invention processes in sciences and the arts are
analogous and triggered by the very same “psychic”
processes
Group and individual creativity are analogous
STORYBOARDING
• Storyboarding has to do with developing a visual
story to explain or explore.
• Storyboards can help creative people represent
information they gained during research.
• Pictures, quotes from the user, and other pertinent
information are fixed on cork board, or any
comparable surface, to stand for a scenario and to
assist with comprehending the relationships
between various ideas.
ROLE PLAYING
• In the role playing technique, each participant
can take on a personality or role different
from his own.
• As the technique is fun, it can help people
reduce their inhibitions and come out with
unexpected ideas.
BRAINWRITING
• The participants to shout out ideas, they are told
to pen down their ideas pertaining to a specific
problem or question on sheets of paper, for a
small number of minutes.
• After that, each participant can pass their ideas
over to someone else. This someone else reads
the ideas on the paper and adds some new ones.
• Following another few minutes, the individual
participants are again made to pass their papers
to someone else and so the process continues.
REVERSE THINKING
• Instead of adopting the logical, normal manner of
looking at a challenge, you reverse it and think about
opposite ideas.
• For example: ‘how can i double my fan base?’ Can
change into ‘how do I make sure I have no fans at all?’
You may notice that the majority of participants would
find it easier to produce ideas for the ‘negative
challenge’ simply because it is much more fun.
• However, don’t spend too much time on the reverse
idea-generation – about 10 to 15 wrong ideas is fine
MINDMAPPING
• Mindmapping is a graphical technique for imagining
connections between various pieces of information or
ideas.
• Each fact or idea is written down and then connected by
curves or lines to its minor or major (previous or
following) fact or idea, thus building a web of
relationships.
• To get started with mindmapping, the participant just has
to write a key phrase or word in the middle of the page.
Then, he must write anything else that comes to his mind
on the very same page. After that, he must try to make
connections as mentioned in the previous paragraph.
