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Kickexam: Elance Demo Exam

The document is a 14 question multiple choice exam about business plans and business concepts from KickExam Pvt. Ltd. The questions cover topics such as the typical sections in a business plan, value propositions, target audiences, pricing strategies, SWOT analysis, market share, financial forecasting, and uses of new funds. The exam is assessing fundamental knowledge about creating and analyzing business plans and operations.

Uploaded by

Nathaniel Christian Portez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
78 views5 pages

Kickexam: Elance Demo Exam

The document is a 14 question multiple choice exam about business plans and business concepts from KickExam Pvt. Ltd. The questions cover topics such as the typical sections in a business plan, value propositions, target audiences, pricing strategies, SWOT analysis, market share, financial forecasting, and uses of new funds. The exam is assessing fundamental knowledge about creating and analyzing business plans and operations.

Uploaded by

Nathaniel Christian Portez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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KickExam Pvt. Ltd.

Elance Demo Exam


Version 3.0.2
Purchase Date: 14 August 2014

Question No. 1

What is the first section in a traditional business plan?

Marketing plan

Financials

am
Management profile

Executive summary
Ex
Question No. 2

True or False? A business plan should state a value proposition.


ck

False

True
Ki

Question No. 3

True or False: A partnership is normally run by one entreprenuer

False

True

Question No. 4

Who are the most important readers of a business plan?

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KickExam Pvt. Ltd.

Customers

Employees

Competitors

Investors

Question No. 5

am
One common method for selecting prices is called Cost Pricing Strategy. This
means:

Estimating price consumers wish to pay


Ex
Comparing to market norms and adding/subtracting premium based on
perceived quality

Calculating the Costs of Production/Service per unit and adding a per unit
profit margin
ck

Question No. 6
Ki

True or False? A business plan should focus on short term objectives

True

False

Question No. 7

What does the 'T' stand for in SWOT analysis?

Technology

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KickExam Pvt. Ltd.

Trends

Target

Threat

Question No. 8

Answering which of the following questions does NOT help in understanding a

am
niche?

How will the Board of Directors help implement capital controls?

Which areas are being ignored by competitors?


Ex
Which areas are competitors already well-established?

What are potential opportunities for the business?


ck

Question No. 9

True or False: Narrowing the target for potential clients helps because it
concentrates sales efforts to a selective group that is most likely to be most
Ki

profitable.

False

True

Question No. 10

What does Market Share mean?

Ownership stake in a public company

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KickExam Pvt. Ltd.

The portion of a market controlled by a particular company or product.

Opportunities to share in greater market profits

Question No. 11

Potential creditors will often be interested in gaining collateral before lending.


True or False

am
False

True Ex
Question No. 12

In the financial forecasting, operating profit margin should be:

Unchanged
ck

Negative

Positive
Ki

Question No. 13

In a competitor analysis, what should you focus on?

Barriers to entry

Prime customer motivators

Component costs

All of these

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KickExam Pvt. Ltd.

Question No. 14

New funds can be put toward which of the following?

Debt retirement

All of the above

am
Acquisitions

Working capital
Ex
ck
Ki

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