PSA Topic: Over Production of the Clothing Industry Audience: Consumers
I. Introduction Goal: Long Shot
Introduce the community in crisis. Possible ideas to hook the audience:
● Images (Think of the models: a map, a birds-eye-view of the community/city, etc)
● Music
● Interview
● Quotes or Statistics
Thesis Statement: This needs to be stated and explicit. What need will you fill and why is this product/service
worthwhile? who will say it? How will it be stated?
Audio Video (Describe the shot) Text
Indicate: (VO) – voice over the shot LS-Long Shot
Music by title and artist MS – Medium Shot
CU – Close Up
(Light Music but not too happy)
Question (Sabrina): MS of person 1 Question:
How do you think clothing affects our How do you think clothing
environment? affects our environment?
Answers: MS of Person 1-6 answering
Person 1: Cailin
Person 2: Lucas
Person 3: Victoria
Person 4: Song
Person 5: Brenda
Person 6: Gutham
Main Point:
Katherine: According to the
Slow, casual music
Infographic by Share Cloth,
Image of cotton being watered it takes 2700 Liters of
water to make one t shirt.
An average person drinks
that much in 2.5 years
Also, according to TedEd,
Cotton uses more
Ted Ed video graphic (The life cycle of a t-shirt) pesticides and insecticides
than any other crop in the
world, this can harm the
health of humans and
animals alike and damages
ecosystems. The t shirts
can also be dyed with
cancer causing chemicals
II. Body: Zoom in on the "Community in Crisis"
Main Point:
What research will you use to develop Ethos/Logos/Pathos:
Examples, details, statistics, images, music, "voices" (who is speaking/quoted?)
Audio Video (Describe the shot) Text
Indicate: (VO) – voice over the shot LS-Long Shot
Music by title and artist MS – Medium Shot
CU – Close Up
Text on screen After the clothes are made
and worn, clothes are then
Background is an image of microfiber washed. But, what people
don’t know is that it causes
Text: . “Each cycle of a washing machine
microfiber pollutions.
could release more than 700,000 microscopic
According to the Guardian,
plastic fibers into the environment.”
microfiber pollutions occurs
Then text: “These microfibers made up to when someone washes their
85% of human-made debris on shorelines clothes. “Each cycle of a
around the world.” washing machine could
release more than 700,000
microscopic plastic fibers into
the environment.” “These
microfibers made up to 85%
of human-made debris on
shorelines around the world.”
III. Conclusion: Lasting Impression
Transition with a reworded thesis (Usually used to signal the end of the piece):
Call to action Ideas:
● Provide a number, #, website the audience can visit for more information, to donate, or to do something
● Develop a slogan to help the audience recall your product/service
● End using rhetoric: pathos/ethos/logos – which would be most effective?
● Music develops pathos!
Audio Video (Describe the shot) Text
Indicate: (VO) – voice over the shot LS-Long Shot
Music by title and artist MS – Medium Shot
CU – Close Up
You can lessen these effects of these
issues by investing in natural fabric-
made clothing. You can also invest in
mesh bags designed to trap
microfibers. While it hasn’t been
created yet, some have proposed
washing machine filters that block
these microfibers from escaping into
the water. Something you can do is
support these companies that come
together to discuss the future of
fashion. According to the global
fashion agenda, there are three core
priorities for immediate
implementation, one point made is
to begin implementing water energy
and chemicals efficiency programs in
processing stages, if you’re more
interested, visit
globalfashionagenda.com,
sharecloth.com, and storyofstuff.org
