1.

EXECUTIVE SUMMARY

Tingang Elite Company (TEC) is a local company offering the house cleaning

service. In order to help families who do not have sufficient time to take care of their

houses due to their busy schedule, Tingang Elite Company (TEC) presents PLK

House Cleaning Service. PLK House Cleaning Service provides hygienic janitor

works that are very much needed by busy householders, so the cleanliness and

tidiness of the houses can still be maintained. In addition, TEC provides job

opportunities for local people living in Palangka Raya to work as janitors (male) and

janitress (female), whereby their primary responsibility is doing the cleaning service

professionally. Thus, the high rate of unemployment will be minimized.

1.1 Vision

Being a superior, trusted, and high standard home cleaning company which is

able to give profitable values to the customers, the company, and the employees.

1.2 Mission

 To make the satisfaction of costumers as the major priority scale

 To create the employments which offer suitable compensation for each

worker, by applying the laws and regulations

 Empowering the community empowerment and Human Resources (HR)

through an integrated training program.

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  To create a persuasive, harmonious, and humanist scope of work.

1.3 Motto

“Dia Buli Amun Dia Barasih”

1.4 Company Ownership

Tingang Elite Company (TEC) is a company owned in majority by its founder

and CEO, Nadia Sari Refualu. The following list is the internal management structure

of Tingang Elite Company (TEC). The broad canvas of responsibilities would also be

shared as under:

Alvrid Argianto (Marketing Manager)

Desi Hastuti Baastihu (Marketing staff)

Dita Sabarina Br. Barus (Marketing staff)

Epifania Alexia (Accountant)

Hillary (Accountant)

Kristinae Veronica (Communication manager)

Lisca Amelia Putri (Communication staff)

Ritho Alexandro (Administration manager)

Viona Violetta (Assitant to Administration manager)

Yoskapela (Human Resource manager)

Yulia Asihai (Assistant to Human Resource manager)

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2. START-UP SUMMARY

PLK House Cleaning Service's start-up costs include equipment needed for a

home-based business (to be detailed below), initial legal fees, marketing fees,

cleaning equipment and supplies, uniforms, and signs for employee vehicles.

 The home office equipment includes a computer system (with the following

minimum specifications: 500 mhz processor, 64 megabytes RAM, 6 gigabyte

hard drive, printer, and CD-RW). Also required for the office is an additional

land phone line, fax machine, pager, and cellular phone. A few pieces of

furniture will also be needed.

 The legal fees are used for the formation of the business as well as

reviewing/generating employee and client contracts.

 Marketing fees are for the production of business cards and brochures.

 Cleaning equipment must also be purchased with one set of equipment per

employee. The major per employee expense is a commercial vacuum cleaner

(consumer models will not withstand continuous use) and assorted brooms,

mops, and chemicals (biodegradable).

 Uniforms will be used to give off a professional image.

 93% of startup costs will go to assets.

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  Startup costs will be financed through a combination of owner investment,

short-term loans, and long-term borrowing. The startup chart shows the

distribution of financing.

 Marketing/advertising consultancy fees of IDR. 1.000.000,00 is for our

company logo and assistance in designing our grand-opening ads and

brochures.

 Legal fees is for corporate organization filings.

2.1 Company Locations and Facilities

We have one location—a 70 m² building— that is located conveniently close

to the downtown area. It includes a training area, service department, offices, and

showroom area.

2.2 Product and Service

2.2.1 Product and Service Description

To get the maximum work results and comfort in working is a necessity in

carrying out every job. We would like to submit a Cooperation Offer Proposal

regarding to the work of Cleaning Services with the details of cleaning work as

follows:

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A. Cleaning

• Seat Cleaning, Sofa, Carpet and Flooring (Ceramic, Marble, Panel, Wood).

• Wall cleaning, pillars / columns, ceilings and lamps.

• Windows cleaning, doors and sills.

• Toilets cleaning.

B. Implementation Provisions

Basic Cleaning is executed every day for two shifts. It is drawn as follows:

1. Tiled floors are cleaned and mopped using suitable types of mops and

disinfectant / cleaner / deodorize material according to the type of floor.

2. Chairs, tables, walls and door / window frames are cleaned using special

materials.

3.The set of equipments that uses electric power, such as electronic machines,

telephones, computers, etc., is only cleaned in the area of the case or the

outside components only.

4.The cigarette ash, rubbish and paper or other dirt are disposed in the garbage

can / basket / bins that has been provided by the first party.

C. Daily Cleaning Maintenance

 The attendance of janitors/ cleaning service workers is divided into

two shifts:

1. Morning Shift, at 07.00 AM to 12.00 PM.

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2. Afternoon Shift, at 12.00 PM to 05.00 PM.

 Mandatory for Cleaning Service

1. Maintaining the cleanliness of every part of customer’s house, including the

corridor which is always swept with the floor duster plus Cong-R-Duster to

keep it clean.

2. Maintaining the cleanliness of the toilet and cleaning the crusty toilet.

3. Responding quickly to give service when there are spills of drinks, ink, and

water (liquid) that defile or tarnish the house.

4. During the break time for office employees, the house cleaning service is still

being run.

5. Mopping the floor with special materials that is suitable for the type of floor.

D. The Used Chemical for Cleaning

All the chemicals or cleaning products used for the service are international

certified,

and they are environmentally friendly.

The chemicals for cleaning that we use are the following.

 Netto Klar

 Oxford MPC

 Shine Up

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 Furniture Polish

 Helios

 Lemon Ice

 Braso

 Dana Gloss

 Carpet Shampoo (The Floor Dress)

 Glass Cleaner

 Floor Cleaner

 Porscale

 Marble safe (bathroom Cleaner)

E. Equipments

 Wiper

 Lobby Duster

 Floor Duster

 Dustpan

 Vacuum cleaner

 Floor Brush

 Emergency stairs and their railings

 Hand Polish Machine

 Palm fiber

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  Nylon Broom

 Stick Broom

 Duster

 Squeezer

 Mop

 Buckets

 Sprayer

 Dusting Cloth

 Stick Sweep

2.3 Technology

We use both Windows and Software application for all devices. Our service is

also supported by Social Media and Microsoft networking for the purpose of ordering

PLK House Cleaning Service.

3. SERVICE IMPLEMENTATION AND PROMOTION STRATEGY

3.1 Service Implementation

 Emphasizing the service and support.

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 Tingang Elite Company is different from the other companies. AS we are most

concerned with our customers’ satisfaction, we establish our business offers as a clear

and viable alternative for our target market, of course with the reasonable price.

 Building a relationship-oriented business.

We intend to build the long-term relationships with customers, not single-

transaction deals. With the service that we give, we would like to make them

understand the value of the relationship between both sides.

 Focusing on target markets.

First, our company targets middle to upper class people who are very busy as the

key market segment we should own. Second, our company employs local people

from middle to lower class to work for our company since our company is tied

together in a local area network (Palangka Raya). Our values—training, installation,

service, support, knowledge are more clearly being devoted in this segment.

 Appreciation for Loyal Customers

Our company is not only giving a good service but also giving special-offer to our

loyal customers who always use our service. The special offers are in form of

discounted price for cleaning service and getting one free voucher every ten times of

using our services.

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 3.2 Promotion Strategy

For promoting our service to new customers, we promote ourselves by using these

media:

 Instagram

By using instagram to promote our service, we can reach new customers

since social media like instagram is used by many people. We post testimonial

pictures in our instagram feeds and insta story and make them as our tool to

promote PLK House Cleaning Service so that people will get interested and

attracted to our service.

 Facebook

We also use facebook as one of media for promoting our service to our

new customers. We often upload and share photos of our cleaning service or

janitor works, and then give interesting captions so that we can achieve new

customers from Facebook users.

 Website

Website is one of the promotion strategies that we use to advertise our

service because website can be accessed by everyone. From the website,

people can see how trustworthy and honest our company is. By entering a

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 product portfolio or photo gallery menu, customers can be comfortable to look

at the honest testimonies of our services from our customers. Besides,

customers can give suggestions and criticism in comment section. We also

provide detail information about our company and tutorials on how to order

our service. In addition, customers can also contact our company to gain

further information related to our service or company since we enclose our

contact, email address, and social media account in our website.

 Brochure

Brochure is another way to promote our service. We use it to inform

potential consumers about our company or the service we offer. As an

interesting promotional tool, we use brochure to be convenient to pick up and

carry. The brochure we give is a “service menu” which lists prices and

services we offer. Potential customers or customers are free to take this with

them and reference it for later.

4. BENEFITS

 Benefits for our customers

a. Pleasant with their own house.

By using our services, they will feel pleasant with their house.

They will feel happier when the rooms are fresh, clean, and free from

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 accumulated dust and dirt. The air smells sweet, and is healthier to

breathe.

b. Reduced Spread of Disease

Most businesses are struggle when the customers complain

about what they do, why virus is still come to their homes even though

they are using cleaning service. But for our company, customers'

health is our priority. When people use our service, we will work

hygienically to prevent our customers from chemical contamination

and even the remaining dirt or dust of their houses.

c. Saving their time

When they choose to order our service, our cleaning process

will be in accordance to schedule and really save their time. When the

burden of taking care of house has obtained a solution, customer can

focus on doing other things effectively and efficiently. This is certainly

very helpful for housewives who are also career women, or those who

live alone and have no time to clean. By using our service, they can

even do other things while the house is being cleaned.

d. Spending time with families

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 Customers can enjoy their quality time with families while the

janitors are cleaning their houses. They can have much time to spend

with your wife and your children.

 Benefits for Our Employees

a. Giving job opportunities for local people to work for Tingang Elite

Company

Our company has a mission to empower local community,

especially young Dayak people. Our company encourages them to be

improved, to be independent, and to have jobs. Of course, we, as

company, want our employees to make maximum results in doing their

work for the sake of customers’ satisfaction. For this reason, we have

special criteria for our potential employees. First, young local people

from middle to lower class have bigger chance to work under our

company. We employ young people aged at least 21 years old for

regular full-time jobs as office workers and janitors, and young people

(students) aged 18 to 21 in part time job as janitors. Second, our

employees must go through special selection with certain

requirements. Third, before entering the working life, our recruited

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internal management employees and janitors should pass the job

training process to hone their skills in providing services.

b. Giving scholarships for our young employees

We support the education of our employees who are also under

graduate students by awarding them the rewards. The awards should

have at least 3.5 GPA, have high responsibility as part-time job

workers at the company, and have great attitude.

c. Giving life insurance for our employees

Our employees’ safety at work is our priority. Hence, each

employee will be given a life insurance. Our company will give

Workers' compensation insurance which assures that injured workers

get medical care and compensation for a portion of the income they

lose while they are unable to return to work and it usually protects

employers from lawsuits by workers injured while working.

d. Giving proper salary, flexible working time, and workload

We provide good working environment and facilities for our

employees. We also adjust the salary that our employees receive to the

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Minimum Wage (UMR) of Palangka Raya City. We ensure that our

employees will not be overworked (especially for our part time

workers) since the working hours are flexible and non-binding. Thus,

the work load for which the employees are paid is accordant.

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