Typography Crash Course
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Classification
• Closer to handwritten tradition (wedge ascenders • Goudy Old Style
and oblique brush like shapes) • Palatino
Old style • The curved characters have an angled stress • Garamond
• Thick and bracketed (rounded) serifs • Bembo
• Smaller x-height
Serifs
• Sharper and flatter serifs • Baskerville
Transitional • More contrast between thin and thick strockes • Georgia
• More upright angle in rounded letters • Times New Roman
• Extreme contrast between thin and thick strokes
Modern • No curves connecting the steams with serifs • Bodoni
Display
• Curved letters are sitting straight • Didot
• They may be serifs,
sans serifs or scripts
• The most varied
Slab or • Serifs and steams have the same weight
• Rockwell
• Museo forms and shapes,
Egyptian • Lubalin made with no
constrictions
• Good for logos and
headlines, not so
• Gills Sans good for copy text
Humanists • Contrast in strokes and more organic overall look • Myriad
• Calluna Sans
Sans
• Uniform strokes • Helvetica
• Rounded shapes are more oval
Grotesque • Larger x-height
• Univers
• News Gothic
• Larger counter spaces
• Futura
Geometrical • Made out of geometrical forms • AvantGarde
• Century Gothic