Sales Letter Introducing New Product or Service
[Date]
[Recipients name]
[Title]
[Company]
[Mailing address]
[City, State, Zip code]
Dear [Courtesy Title – Mr./Ms./Dr., etc.] Last Name:
Have you been searching for a solution to [insert a relevant challenge that can be addressed by your
company's new product or service]? If so, you're sure to be excited to learn about [XYZ Company]'s new
[insert what new product or service is called]. This [insert appropriate descriptor] is designed to [explain
how it addresses/solves the previously-listed challenge].
[Include a few sentences that goes into a bit of detail about features and benefits of the new product or
service that will be relevant to the person who is receiving the letter.]
I would be happy to meet with you at your convenience to [discuss or demonstrate depending on the
nature of the product or service] how [XYZ Company]’ [insert what new product or service is called] can
[insert appropriate solution-focused phrase based on the needs and interests of the recipient] for you.
If you're ready to learn more, please contact me at [insert phone number] or [insert email address]. I look
forward to sharing information about how this great new [product or service] can make a real difference in
your [fill in appropriate term].
Regards,
[Insert your full name], [Job title)
LovetoKnow
Company Name • Street address/P.O. Box • City, State, Zip • Phone number • website url