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Product and Brand Management Brand Trend Analysis: Nivea

Nivea is the largest skincare brand in the world, operating in over 160 countries with 20 product categories. It has maintained a consistent branding strategy since 1911, keeping its design, color, and logo simple yet distinctive across different eras. This consistency in branding has helped Nivea become a globally recognized brand with a good image and value.

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69 views1 page

Product and Brand Management Brand Trend Analysis: Nivea

Nivea is the largest skincare brand in the world, operating in over 160 countries with 20 product categories. It has maintained a consistent branding strategy since 1911, keeping its design, color, and logo simple yet distinctive across different eras. This consistency in branding has helped Nivea become a globally recognized brand with a good image and value.

Uploaded by

suman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Product and Brand Management

Brand Trend Analysis: Nivea

Nally Suman Raj | PGP18047

Nivea, started in 1911 and owned by German company, Beiersdorf, has good brand image
and value as the largest skincare provider in the world with 20 product categories in over 160
countries.

Nivea adapted ‘consistency & simplicity’ as its marketing strategy. From the above picture it
is evident that Nivea followed design and colour consistency throughout the ages. In the
1920s, Nivea understood preferences of its target customers and changed its design and logo
to more of a simplistic design and yet a distinctive look. Even the most recent designs of their
products have not been any different. With this they are consistent with their umbrella
branding.

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