School SHS within Bayorbor Elementary School Grade Level Grade 11
GRADES 1 TO 12 Teacher Kassandra Kay K. De Roxas Learning Area Principles of
DAILY LESSON LOG Marketing
Teaching Dates and Time November 5-9, 2018 Quarter 2nd Quarter
Session 1 Session 2 Session 3 Session 4
I. OBJECTIVES
A. Content Standards The learners demonstrate
understanding of marketing principles,
goals, and traditional and contemporary
approaches to marketing
B. Performance Standards The learners shall be able to plot
marketing goals and approaches for
product and services.
C. Learning Competencies/ The learners shall be able to define and
Objectives (Write the LC code for understand marketing
each)
ABM_PM11a-b-1
II.
Chapter 1: Marketing Principles and Strategies
III. CONTENT
Definition of Marketing
VI. LEARNING RESOURCES
A. References Textbook: So, R.C. et.al, Principles of
Marketing, 2016
1.
Teacher’s Guide pages SHS Principles of Marketing, p. 1
2.
Learner’s Material pages
3.
Textbook pages 3-7
4.
Additional Materials from
Learning Resource (LR) portal
B. Other Learning Resources Internet
https://www/google.com.ph#q=
definition+marketing+by+Philip+kotler
VII. PROCEDURES
A. Reviewing previous lesson or Marketer of the Day:
presenting the new lesson Kathlene S. Gomez
Marketing Group Manager, Bounty
Agro Ventures, Inc.
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Session 1 Session 2 Session 3 Session 4
Mansmith YMMA Awardee for
Marketing Management
B. Establishing a purpose for the Marketing Group
lesson Manager, Bounty Agro
Ventures, Inc.
Mansmith YMMA Awardee
for Marketing Management
4 Pics in one Word
C. Presenting examples/instances Group Activity 1:
of the new lesson Form three (3) groups. Each group will
be given a picture of a product. They
will answer the questions below.
1. Are you familiar with the
product assigned to you?
2. If yes, in what way does that
product become familiar to
you?
If No, state your possible
reasons why that product is
not familiar to you?
3. Based on your answer in no.
2, what is marketing?
D. Discussing new concepts and Discuss the definition of marketing
practicing new skills #1
E. Discussing new concepts and Discuss the marketing process
practicing new skills #2
F. Developing mastery Students will choose a product they
(Leads to Formative Assessment 3) usually use. They will think of two (2)
brands under that product. Student will
choose between the two (2) brands and
will state the advantage of the product
they have chosen over the other. From
that activity, student will give another
definition of marketing.
G. Finding practical applications of Group Activity 2:
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Session 1 Session 2 Session 3 Session 4
concepts and skills in daily Each group will think of a product they
living want to sell in the market and will
present ways on how to introduce it to
the market.
Rubrics:
Marketing Concept - 5 pts.
Creativity – 3 pts.
Group Cooperation – 3 pts.
Presentation of Output – 3 pts.
Time Management – 1 pt.
H. Making generalizations and Journal: 3, 2, 1
abstractions about the lesson
I. Evaluating learning The students will illustrate and explain
the Marketing Process Diagram
(20pts.)
J. Additional activities for Assignment:
application or remediation Have a research about the traditional
approaches to marketing.
VIII. REMARKS
IX. REFLECTION
A. No. of learners who earned 80% in _____ of learners who earned 80% in
the evaluation. the evaluation.
B. No. of learners who require _____ of learners who require
additional activities for remediation additional activities for remediation who
who scored below 80% scored below 80%
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Session 1 Session 2 Session 3 Session 4
C. Did the remedial lesson work? No. _____ of learners who have caught up
of learners who have caught up with the lesson.
with the lesson.
D. No. of learners who continue to _____ of learners who continue to
require remediation require remediation
E. Which of my teaching strategies
worked well? Why did these work?
F. What difficulties did I encounter
which my principal or supervisor
can help me solve?
G. What innovation or localized I wish to share with other teachers my
materials did I use/ discover which materials like 3, 2, 1 journal, highest
I wish to share with other tower activity and invitation-brochure
teachers? activity.
Prepared by:
Noted by: Approved by:
KASSANDRA KAY K. DE ROXAS SIMEON L. DE TORRES RHODORA L. CAPISTRANO
Teacher I | Marketing Teacher Master Teacher I Assistant Principal II
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