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Business Research and Data Analytics Concepts For Learning

This document outlines key concepts related to business research and data analytics. It includes 48 concepts across various topics such as the scientific research method, variables, qualitative and quantitative research methods, data collection tools, research designs, sampling techniques, descriptive and inferential statistics, hypothesis testing, and the differences between data analytics and data analysis. The goal is to provide learners with foundational knowledge of these important research and analytics concepts.

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Je Rome
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59 views1 page

Business Research and Data Analytics Concepts For Learning

This document outlines key concepts related to business research and data analytics. It includes 48 concepts across various topics such as the scientific research method, variables, qualitative and quantitative research methods, data collection tools, research designs, sampling techniques, descriptive and inferential statistics, hypothesis testing, and the differences between data analytics and data analysis. The goal is to provide learners with foundational knowledge of these important research and analytics concepts.

Uploaded by

Je Rome
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Business Research and Data Analytics 33.

Confidence interval
34. Confidence / significance level
Concepts for Learning
35. Parametric tests, examples / applications
1. Process of / steps in scientific research 36. Non-parametric tests, examples /
method applications
2. Scientific research in decision making 37. Chi-square test, application
3. Concept and context of Business research 38. T-test, application
4. Criteria to conduct business research 39. Research report, audiences, purposes, types
5. Defining a research problem 40. Components of research report
6. Review of literature and its significance to 41. Referencing, importance
research 42. APA style, in-text citation
7. Variables, types/categories (independent, 43. Ethical issues / questions in research
dependent, extraneous / influencing / 44. Theoretical / conceptual framework
intervening) examples 45. Concept and context of data analytics
8. Scales / levels of data / measurement 46. Confirmatory research
9. Qualitative, quantitative and mixed 47. Statistical errors
research methods / data 48. Difference between data analytics and data
10. Data, types (primary and secondary), analysis
examples
“Luck happens when preparation meets
11. Data collection methods / tools /
opportunity.” All the best!
instruments
12. Research designs / types / methods
13. Exploratory research methods
14. Descriptive, diagnostic and experimental
research designs
15. Survey method
16. Observation
17. Questionnaire
18. Types / categories of questions
19. Interview schedule
20. Focus group discussion
21. Case study
22. Census / sample / population
23. Parameter and statistic
24. Sampling frame
25. Sampling types / methods
26. Probability sampling, types and examples
27. Non-probability sampling, types and
examples
28. Snow ball sampling
29. Descriptive statistics
30. Inferential statistics
31. Hypothesis, types, examples
32. Hypothesis testing

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