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Objective-Brand Building, Earning Trust & ENGAGEMENT (Connection With Audience)

This document outlines strategies for effective content marketing. The objective of content marketing is to build brands, earn trust, and engage audiences through various types of content on websites and blogs. It recommends investing 2-5% of the budget on high-quality content that delights customers and improves services, and less on lower-quality content with a higher chance of converting customers. Techniques include creating shareable content, positioning as an expert, providing a one-stop solution, and using extended list posts (ELPs) that focus on key benefits and calls to action. ELPs should choose a topic, counsel readers on tips, and include killer tips to drive shares and engagement.

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Soumil Kurani
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34 views2 pages

Objective-Brand Building, Earning Trust & ENGAGEMENT (Connection With Audience)

This document outlines strategies for effective content marketing. The objective of content marketing is to build brands, earn trust, and engage audiences through various types of content on websites and blogs. It recommends investing 2-5% of the budget on high-quality content that delights customers and improves services, and less on lower-quality content with a higher chance of converting customers. Techniques include creating shareable content, positioning as an expert, providing a one-stop solution, and using extended list posts (ELPs) that focus on key benefits and calls to action. ELPs should choose a topic, counsel readers on tips, and include killer tips to drive shares and engagement.

Uploaded by

Soumil Kurani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Content Marketing

OBJECTIVE- BRAND BUILDING, EARNING TRUST &


ENGAGEMENT(Connection with audience)

 Website
 Article/Blog

Types of Material that categories under Content Marketing:-

 Video
 Audio
 Text
 Colour (Aesthetic Beauty )
 Image

Website:-
2000 Words; 8 Key word

CONTENT MARKETING STRATEGY

2%-5%:- High Bulk of Investment

Customer Delight
Improvise Services
Quality Improve
Post sale improve
Offers/bumper
100%-1000%:- Less Bulk of Investment
Higher possibility of getting customer

TECHNIQUES:-
1. SHARE TRIGGERS
It is designed that people get influenced and share it.
2. EXPERT POSITIONING
3. ONE STOP SOLUTION
4. ELP- EXTENDED LIST POST
Steps for ELP:-
 Choose your topic
 Take it as a counselling
 Find your best 15-20 tips
 Find your 3-4 killer tips and put in starting or ending
 Create your post
5. RULE OF REWARD
 RECOGNITION

DON’T GIVE TIPS AND SUGGESTIONS, ELP IS NOT ONLY A TIP ITS BEYOND THAT.
CREATING A POST
1. TITLE
 A benefit
 A number of items
 A short time frame
2. INTRODUCTION
 Introduce a Problem
 Introduce the benefits after reading the article
 Use image between title and introduction
3. Content
 Conclusion with strong call to action

POST (Like a doctor)


Describe a problem
Threat
Give Solution
Take Credit

Use in Form of
Text
Videos
Podcasting

USE TOOLS:-
 BUZZSUMO
 HELLOBAR
 AHREFS
Get Social Shares:- Hyperlink

TASK:-
Write a blog- 500 words with 4 keywords in it (1 Key word- 50 words)
Keywords- Google Keyword Planner, Google Search
Title:- No of Items, Benefits, Short time Frame
Use HD Image between Title and Introduction(10% Text)
Introduction:- Why to read this blog? Benefits, actual concern
Write Steps wise points with Title and Explanation in detail(ELP).
Use Video in between and Use Audio(Pod-casting) in between
CONCLUSION WITH STRONG CALL TO ACTION
Social Sharing Mentions:- Hyper linking:- Facebook, Instagram, Twitter

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