VISION AND MISSION STATEMENT
TOYOTA MOTOR
OLD VISION STATEMENT:
"To be the most successful and respected car company in America."
NEW VISION STATEMENT:
Through improvements of conventional technology, as well as pioneering efforts in the
application of new technologies, Toyota is taking great steps to develop eco-cars which will help
us become a low carbon society.
OLD MISSION STATEMENT:
"To attract and attain customers with high-valued products and services and the most satisfying
ownership experience in America."
NEW MISSION STATEMENT:
Statements to activities relating to the development of key technologies.
Statement : create vehicles that are popular with consumers.
Activities : Provide world-class safety to protect the lives of customers.
Provide optimization of energy/ infrastructure to local communities.
Putting high priority on safety and promote product development with the ultimate
goal of “completely eliminating traffic causalities.”
PepsiCo Inc.
OLD VISION STATEMENT:
PepsiCo’s vision statement is “to deliver top-tier financial performance over the long term by
integrating sustainability into our business strategy, leaving a positive imprint on society and the
environment.” PepsiCo adds that this vision statement is built on the idea of “Performance with
Purpose.” Based on these considerations, PepsiCo’s vision statement has the following main
points:
1. Top financial performance
2. Sustainability
3. Corporate social responsibility
PepsiCo emphasizes high financial performance as one of the aims included in its vision
statement. This factor is a basic business expectation. In addition, the vision statement
indicates that PepsiCo integrates sustainability in business activities. Sustainability enhances
corporate and brand image. Also, PepsiCo’s vision statement includes corporate social
responsibility. This factor is a major influence on the company’s policies and strategies on
organizational development, especially with regard to its impact on stakeholders. All of these
points of the vision statement motivate PepsiCo to achieve high performance.
NEW VISION STATEMENT:
At PepsiCo, we're committed to achieving business and financial success while leaving a
positive imprint on society – delivering what we call Performance with Purpose.
In practice, Performance with Purpose means providing a wide range of foods and beverages
from treats to healthy eats; finding innovative ways to minimize our impact on the environment
and reduce our operating costs; providing a safe and inclusive workplace for our employees
globally; and respecting, supporting and investing in the local communities where we operate.
Wherever we do business, Performance with Purpose is our guide. We believe that delivering for
our consumers and customers, protecting the environment, sourcing with integrity and investing
in our employees are not simply good things to do, but that these actions fuel our returns and
position PepsiCo for long-term, sustainable growth.
OLD MISSION STATEMENT:
PepsiCo’s mission statement is “to provide consumers around the world with delicious,
affordable, convenient and complementary foods and beverages from wholesome breakfasts to
healthy and fun daytime snacks and beverages to evening treats.” This mission statement
highlights PepsiCo’s desire to satisfy customers. In conjunction with the mission statement,
PepsiCo also states, “We are committed to investing in our people, our company and the
communities where we operate to help position the company for long-term, sustainable growth.”
The main points of PepsiCo’s mission statement are as follows:
1. Consumers around the world
2. Delicious, healthy and fun products
3. Affordability
4. Convenience
PepsiCo’s mission statement focuses on consumers and product characteristics. For example, the
mission statement shows that the company targets all consumers worldwide. This implies that
PepsiCo aims to provide products that appeal to all consumers despite differences in
backgrounds, cultures, and other variables. The mission statement also defines the basic
characteristics of PepsiCo’s products. The point on affordability implies PepsiCo’s approach to
pricing. Moreover, based on the mission statement’s convenience point, PepsiCo makes its
products easily accessible, implying the firm’s market strategy.
NEW MISSION STATEMENT:
As one of the largest food and beverage companies in the world, our mission is to provide
consumers around the world with delicious, affordable, convenient and complementary foods
and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to
evening treats. We are committed to investing in our people, our company and the communities
where we operate to help position the company for long-term, sustainable growth.
