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The document defines key terms used in semiotic analysis, including genre, signifier, signified, sign, code, metaphor, myth, and intertextuality. It provides brief descriptions of each term and notes they will be used to analyze visual texts. The source for the definitions is a University of Vermont website on semiotic terminology in advertising.

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157 views7 pages

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The document defines key terms used in semiotic analysis, including genre, signifier, signified, sign, code, metaphor, myth, and intertextuality. It provides brief descriptions of each term and notes they will be used to analyze visual texts. The source for the definitions is a University of Vermont website on semiotic terminology in advertising.

Uploaded by

saqlain a
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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DEDES301A GLOBAL STUDIES ASSESSMENT 1 (PART A): SEMIOTIC ANALYSIS TEMPLATE

VISUAL TEXT
GENRE: the medium or type, for example
photograph, poster, video, film.
SIGNIFIER: any material thing that
signifies, for example the words on a
page, a facial expression, an image.
SIGNIFIED: the concept that a signifier
refers to.
SIGN: the smallest unit of meaning,
anything that can be used to
communicate (or to tell a lie).
CODE: a combination of semiotic systems
that function as maps of meaning, belief
systems about oneself and others, which
imply views and attitudes about how the
world is and/or ought to be. Codes are
where semiotics and social structure and
values connect.
METAPHOR: a word, phrase, emblem or
symbol used to signify something else.
MYTH(S): a combination of paradigms
and syntagms (sounds, words, phrases)
that make up an oft-told story with
elaborate cultural associations, e.g., the
cowboy myth, the romance myth.
INTERTEXTUALITY: a process of making
sense of texts by referring to other texts,
the linking of other texts to create a new
text.
Reference: The University of Vermont n.d., Semiotic Terminology, The University of Vermont, viewed 20 July 2019, <http://www.uvm.edu/~tstreete/semiotics_and_ads/terminology.html>

STUDENT NAME: STUDENT NUMBER: 1


DEDES301A GLOBAL STUDIES ASSESSMENT 1 (PART A): SEMIOTIC ANALYSIS TEMPLATE

VISUAL TEXT
GENRE: the medium or type, for example
photograph, poster, video, film.
SIGNIFIER: any material thing that
signifies, for example the words on a
page, a facial expression, an image.
SIGNIFIED: the concept that a signifier
refers to.
SIGN: the smallest unit of meaning,
anything that can be used to
communicate (or to tell a lie).
CODE: a combination of semiotic systems
that function as maps of meaning, belief
systems about oneself and others, which
imply views and attitudes about how the
world is and/or ought to be. Codes are
where semiotics and social structure and
values connect.
METAPHOR: a word, phrase, emblem or
symbol used to signify something else.
MYTH(S): a combination of paradigms
and syntagms (sounds, words, phrases)
that make up an oft-told story with
elaborate cultural associations, e.g., the
cowboy myth, the romance myth.
INTERTEXTUALITY: a process of making
sense of texts by referring to other texts,
the linking of other texts to create a new
text.
Reference: The University of Vermont n.d., Semiotic Terminology, The University of Vermont, viewed 20 July 2019, <http://www.uvm.edu/~tstreete/semiotics_and_ads/terminology.html>

STUDENT NAME: STUDENT NUMBER: 2


DEDES301A GLOBAL STUDIES ASSESSMENT 1 (PART A): SEMIOTIC ANALYSIS TEMPLATE

VISUAL TEXT
GENRE: the medium or type, for example
photograph, poster, video, film.
SIGNIFIER: any material thing that
signifies, for example the words on a
page, a facial expression, an image.
SIGNIFIED: the concept that a signifier
refers to.
SIGN: the smallest unit of meaning,
anything that can be used to
communicate (or to tell a lie).
CODE: a combination of semiotic systems
that function as maps of meaning, belief
systems about oneself and others, which
imply views and attitudes about how the
world is and/or ought to be. Codes are
where semiotics and social structure and
values connect.
METAPHOR: a word, phrase, emblem or
symbol used to signify something else.
MYTH(S): a combination of paradigms
and syntagms (sounds, words, phrases)
that make up an oft-told story with
elaborate cultural associations, e.g., the
cowboy myth, the romance myth.
INTERTEXTUALITY: a process of making
sense of texts by referring to other texts,
the linking of other texts to create a new
text.
Reference: The University of Vermont n.d., Semiotic Terminology, The University of Vermont, viewed 20 July 2019, <http://www.uvm.edu/~tstreete/semiotics_and_ads/terminology.html>

STUDENT NAME: STUDENT NUMBER: 3


DEDES301A GLOBAL STUDIES ASSESSMENT 1 (PART A): SEMIOTIC ANALYSIS TEMPLATE

VISUAL TEXT
GENRE: the medium or type, for example
photograph, poster, video, film.
SIGNIFIER: any material thing that
signifies, for example the words on a
page, a facial expression, an image.
SIGNIFIED: the concept that a signifier
refers to.
SIGN: the smallest unit of meaning,
anything that can be used to
communicate (or to tell a lie).
CODE: a combination of semiotic systems
that function as maps of meaning, belief
systems about oneself and others, which
imply views and attitudes about how the
world is and/or ought to be. Codes are
where semiotics and social structure and
values connect.
METAPHOR: a word, phrase, emblem or
symbol used to signify something else.
MYTH(S): a combination of paradigms
and syntagms (sounds, words, phrases)
that make up an oft-told story with
elaborate cultural associations, e.g., the
cowboy myth, the romance myth.
INTERTEXTUALITY: a process of making
sense of texts by referring to other texts,
the linking of other texts to create a new
text.
Reference: The University of Vermont n.d., Semiotic Terminology, The University of Vermont, viewed 20 July 2019, <http://www.uvm.edu/~tstreete/semiotics_and_ads/terminology.html>

STUDENT NAME: STUDENT NUMBER: 4


DEDES301A GLOBAL STUDIES ASSESSMENT 1 (PART A): SEMIOTIC ANALYSIS TEMPLATE

VISUAL TEXT
GENRE: the medium or type, for example
photograph, poster, video, film.
SIGNIFIER: any material thing that
signifies, for example the words on a
page, a facial expression, an image.
SIGNIFIED: the concept that a signifier
refers to.
SIGN: the smallest unit of meaning,
anything that can be used to
communicate (or to tell a lie).
CODE: a combination of semiotic systems
that function as maps of meaning, belief
systems about oneself and others, which
imply views and attitudes about how the
world is and/or ought to be. Codes are
where semiotics and social structure and
values connect.
METAPHOR: a word, phrase, emblem or
symbol used to signify something else.
MYTH(S): a combination of paradigms
and syntagms (sounds, words, phrases)
that make up an oft-told story with
elaborate cultural associations, e.g., the
cowboy myth, the romance myth.
INTERTEXTUALITY: a process of making
sense of texts by referring to other texts,
the linking of other texts to create a new
text.
Reference: The University of Vermont n.d., Semiotic Terminology, The University of Vermont, viewed 20 July 2019, <http://www.uvm.edu/~tstreete/semiotics_and_ads/terminology.html>

STUDENT NAME: STUDENT NUMBER: 5


DEDES301A GLOBAL STUDIES ASSESSMENT 1 (PART A): SEMIOTIC ANALYSIS TEMPLATE

VISUAL TEXT
GENRE: the medium or type, for example
photograph, poster, video, film.
SIGNIFIER: any material thing that
signifies, for example the words on a
page, a facial expression, an image.
SIGNIFIED: the concept that a signifier
refers to.
SIGN: the smallest unit of meaning,
anything that can be used to
communicate (or to tell a lie).
CODE: a combination of semiotic systems
that function as maps of meaning, belief
systems about oneself and others, which
imply views and attitudes about how the
world is and/or ought to be. Codes are
where semiotics and social structure and
values connect.
METAPHOR: a word, phrase, emblem or
symbol used to signify something else.
MYTH(S): a combination of paradigms
and syntagms (sounds, words, phrases)
that make up an oft-told story with
elaborate cultural associations, e.g., the
cowboy myth, the romance myth.
INTERTEXTUALITY: a process of making
sense of texts by referring to other texts,
the linking of other texts to create a new
text.
Reference: The University of Vermont n.d., Semiotic Terminology, The University of Vermont, viewed 20 July 2019, <http://www.uvm.edu/~tstreete/semiotics_and_ads/terminology.html>

STUDENT NAME: STUDENT NUMBER: 6


DEDES301A GLOBAL STUDIES ASSESSMENT 1 (PART A): SEMIOTIC ANALYSIS TEMPLATE

VISUAL TEXT
GENRE: the medium or type, for example
photograph, poster, video, film.
SIGNIFIER: any material thing that
signifies, for example the words on a
page, a facial expression, an image.
SIGNIFIED: the concept that a signifier
refers to.
SIGN: the smallest unit of meaning,
anything that can be used to
communicate (or to tell a lie).
CODE: a combination of semiotic systems
that function as maps of meaning, belief
systems about oneself and others, which
imply views and attitudes about how the
world is and/or ought to be. Codes are
where semiotics and social structure and
values connect.
METAPHOR: a word, phrase, emblem or
symbol used to signify something else.
MYTH(S): a combination of paradigms
and syntagms (sounds, words, phrases)
that make up an oft-told story with
elaborate cultural associations, e.g., the
cowboy myth, the romance myth.
INTERTEXTUALITY: a process of making
sense of texts by referring to other texts,
the linking of other texts to create a new
text.
Reference: The University of Vermont n.d., Semiotic Terminology, The University of Vermont, viewed 20 July 2019, <http://www.uvm.edu/~tstreete/semiotics_and_ads/terminology.html>

STUDENT NAME: STUDENT NUMBER: 7

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