SUBJECT : C.S.R.
COURSE : M.M.S. (2009-2011)
BATCH : I
TOPIC : How do corporate bodies work with N.G.O.s
NAME ROLL NUMBER
HARDEEP SINGH KHERHA 28
ANIRUDDH PIMPALAPURE 43
Jet Airways – Save The Children India (STCI)
Jet Airways launched its inflight collection programme the 'Magic Box' in association with the
NGO Save the Children India (STCI) on January 7, 1997.
This unique inflight charity collection has contributed, over Rs. 65,84,668 till end-June 2006.
This fund has been utilised in development activities in remote Kargil, improvement of
education and health care facilities in quake affected Osmanabad district in Maharashtra and in
the fight against trafficking of women and child prostitution in the Indian Subcontinent.
Among the notable achievements of the Magic Box of Jet Airways is SPARSH (Sastur Project of
Action Research Services through Hospital), which came into being at Sastur Village in
Osmanabad district in Maharashtra after the terrible earthquake there. This is being run by the
funds generated through Magic Box and extends advanced medical care to the inhabitants of
almost 257 villages. Jet Airways' inflight collection has contributed significantly in running of the
SPARSH, which makes available integrated, preventive, curative and rehabilitative health
services to the earthquake victims of Latur and Sastur villages in Osmanabad District.
Jet Airways, carried more than 2,000 kilograms of relief material including blankets, milk
powder and clothes for the use of affected people of Kaksar village in Ladakh, one of the worst
affected regions on the border of the State of Jammu and Kashmir during the Kargil conflict.
Kaksar along with the villages of Latur and Hunderma have been adopted by Save the Children
programme under the activity titled K3 (Kaksar-Kargil-Kashmir) programme to rehabilitate the
affected populace.
Other significant projects run by Save the Children, include pre-schools for the urban slum
children in Mumbai and a special care centre for the mentally retarded and hearing impaired.
Another unique project of Save the Children is to respond and build confidence among
pregnant women who are HIV positive with a view to decreasing the infant mortality rate.
As a continuing effort through February and March 2001 all contributions by passengers to Jet
Airways' unique inflight Magic Box collection were directed through Save the Children
organisation to the benefit of children rendered homeless and orphaned by the Gujarat quake.
Every year, Jet Airways, together with various NGOs organises one or two "Flights of Fantasy"
for the underprivileged children. Under this unique initiative, children belonging to
underprivileged sections of Society are initiated into the world of aviation through special
dream flights. Together with NGOs, corporate partners are also involved. Jet Airways has
conducted several such flights at Mumbai and Chennai.
With effect from July 2005, Jet Airways commenced operating military charters for the Indian
Army to transport troops to Thoise to facilitate the travel of military personnel stationed in
Siachen.
On January 15, 2006, a team of 30 Jet Airways employees participated in the Standard
Chartered Mumbai Marathon 2006 to raise funds for the children of 'Magic Bus' an NGO, that
uses sports to change the lives of the city's most at-risk children. As an Indian operator, Jet
Airways would be proud to be of service to the country in any other manner if necessary.
As an Indian Corporate Body, Jet Airways also recognises its responsibility to the Society and
Nation. Consequently, in 1998 Jet Airways launched its Yellow Rose campaign. People are like
roses, and like the flower they require friendship, warmth and caring. Jet Airways has striven
not only to extend these qualities to its passengers, but also to the country in times of crises or
calamities.
