Malunggay Tea Feasibility Study
Malunggay Tea Feasibility Study
CHAPTER 1
INTRODUCTION
the Western world. This miracle tree is known as a fast-growing and drought-
resistant tree which mostly grows in tropical countries. More recent appreciation
work to the most widely held theory of how radish was named. Malunggay Tree
is a popular plant known for nutritional value as well as herbal medicine. Thus,
to making a new product such as teas. Malunggay Tea is a herbal tea made by
steeping dried moringa leaves in hot water for several minutes. This refreshing
tea is thought to increase wellness and vitality. The moringa leaves contain a
high concentration of nutrients, and also can retain these when dried.
(Staughton, 2019)
According to Jillian Levy (2018), moringa contains “two times the amount
of protein of yogurt, three times the amount of potassium as bananas, four times
concerns, it has not been well-known that the Malunggay Tree can be produced
into a healthy beverage here in Cantilan. Many Cantilangnons have not fully
utilized Malunggay Tree for it is just used as one of the ingredients in cooking
"tinola".
up and sustain the business. The study extracts information on the probable
services to work out how it should be marketed. The focus of the marketing
strategy should be making sure that the products and services meet customer
This study aims to utilize Malunggay leaves and produce it into a new
1.1 Age;
1.2 Sex;
2.1 Taste;
2.2 Aroma;
2.4 Price?
Community. Through this study, it will serve the people to have a variety of tea
choice that are very affordable than the commercial one which is now the fast-
Future Researchers. It will also be of use to the researchers for the further
interested party.
Cantilan. The participants were the people living in Cantilan area. This study
covered the whole first semester of the school year 2019-2020. The
Definitions of Terms
The different terms used in this study are operatively defined in order to
Extract. A substance that is in a liquid state. Moringa leaf extract has great
Herb. Plants with savory or aromatic properties that are used for flavoring and
over cured leaves of the Malunggay. Tea is the second most consumed drink in
the world, surpassed only by water. An often-surprising fact to tea novices is that
all teas (Black, Green, Oolong, White, and Pu'erh) come from the same plant.
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CHAPTER 2
This chapter presents the foreign and local related literature and studies after
the thorough and most in-depth research of the proponents. This will also give
the proponents an idea to fully understand the feasibility study to be done. The
traditions to use horseradish plant for medical purpose are still applied in many
countries. Recent studies have shown that crude plant extracts have a complex
increasing interest in these studies, associated to the long and diffuse tradition of
industrial and pharmaceutical sector and is encouraging the use of its roots and
Related Literature
Foreign
a cup of means a lot, it's not just a cup of tea, it will l recall all the related
memories and what not ''A Cup Of Tea'' can do for us. That's why it is not just a
cup of tea. As I write above it will recall all the related memories, ''A Cup Of Tea''
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is a medium for this present generation to get close to our families, friends and
relatives. It's a nice and healthy medium by which we can able to maintain the
harmony of our relationships. We can get together and recall all over sweet
Tea acts as an instant energy source for us. You can examine it as when we
are feeling lazy or whenever we have a cold or cough, a cup of tea will definitely
help you, it will increase your energy and relax your throat. A cup of tea
increases our energy, as tea is hot, and after drinking a hot drink, our neck and
nose becomes clear, that's why our voice becomes clear and effective. Hence, in
such ways ''A Cup Of Tea'' is very much useful and helpful for us.
Local
The milk tea craze has completely invaded the metro. People are walking on
the streets holding their cups filled with tapioca pearls and sipping from large
colorful straws. Although popular milk tea chains have been around for many
years such as Serenitea, Chatime, and Happy Lemon, local milk tea shops are
emerging everywhere, taking advantage of the craze and catering to the taste of
teenagers and young adults. It has become a staple drink for the young
Milk tea is not necessarily new to the Dabawenyos palate since most of us
grew up drinking sago’t gulaman and taho, which are both milky and creamy in
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texture, having either the sago or tapioca pearls. Milk tea is most likely an
As Dabawenyos' cravings for milk tea become palpable, the number of milk
tea shops in the city has vastly grown as well. Business people do not only
compete with their distinct drink selection but also the ambiance and level of
comfort of their milk tea shops. Gratifying milk tea and its aesthetically pleasing
interior design will surely land in people's Instagram and Facebook feed. Coming
up with creative names for the milk tea shops is also an advantage for it to be
easily noticed by the public (e.g. Christianitea, Worth Tea, Tealoca, and
Related Studies
Foreign
According to the study of Ladohiya et al. (2015), tea is the most common
green, black and Ilex tea depending on the post-harvest treatment and
are very popular nowadays. The chiefly chemical components of green tea
include polyphenols, caffeine and amino acids. Tea also contains flavonoids
potential health benefits. Tea is linked to the beneficial impacts on human health
with the polyphenols as the responsible constituents. India is one of the largest
human health.
Local
cultivated plant in the Philippines. It is also known as Moringa, West Indian tree,
horseradish tree, ben oil tree, drumstick tree, la mu (Mandarin), arzan taiga
miracle plant, the tea derived from the leaves of this tree has high levels of
flavanoids or polyphenols. These are antioxidants that can help detoxify your
body and strengthen the immune system. If you are lucky enough to have a
Malunggay or Moringa tree in your backyard, then you will be able to easily make
tea with the plant’s leaves and reap its full nutritional benefits.
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CHAPTER 3
RESEARCH METHODOLOGY
treatment that were utilized in order to come up with the best outcome of the
study.
Research Design
and financial aspects. The data collection used a questionnaire to determine the
demand from the respondents in Cantilan. This design is concerned with the
The respondents of the study were the people who live in Magosilom,
by the researcher.
Pag-antayan 2,205 96
Calagdaan 1,980 95
Total 9,005 289
Research Instrument
study. This instrument was presented to the researcher's adviser for comments
and improvements and was validated by the experts who are known to have the
know-how in the field of study and research. The second questionnaire has two
parts. The first part is the demographic profile of the respondents. The second
Research Locale
the given information gathered about Malunggay tea preference and demand.
were done: the researchers sought approval from the Dean of the College of
Second, they sent a letter request signed by the instructor and the adviser,
asking permission from the participant; Third, they personally administered the
recommendation.
Statistical Treatment
For the analysis of the data of the study, the researcher employed
The following statistical tool was used to facilitate the interpretation of the
collected data.
each barangay.
N
n=
1+Ne2
Where:
n= no. of samples
N= total population
e= margin of error
REFERENCE
Levy, J. (2018). Moringa Benefits Hormonal Balance, Digestion, Mood & More.
Retrieved from https://draxe.com/nutrition/herbs/moringa-
benefits/?fbclid=IwAR19lwo9QRWhaBujlKOfnXq2osVkbyCsFlOjN8ZAn_g
geGurDKciYK_QIfY
Staughton, J. (2019). Moringa Tea: Health Benefits, How To Make, & Side Effect.
Retrieved from https://www.organicfacts.net/health-benefits/herbs-and-
spices/moringa-
tea.html?fbclid=IwAR1wwizOR8A720L2ULdKuHxcIvt_shFzTcnhgawSKCI
kTewmdJCc3i_53NM
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Conceptual Framework
management, technical and financial aspects based on the result of the survey
as to the idea of how the proposed business will be feasible. The framework of
demand of the respondents, and how to supply their specific needs. Based on
the result of the survey, it will be deemed that the proposed business is feasible.
CHAPTER 4
PROJECT SUMMARY
Business name
The name of our business ventures is the same as our product name
which is “MALUNGGAY TEA.” Malunggay is a plant that has been praised for its
health benefits for thousands of years. It is very rich in healthy antioxidants and
the many reputed health benefits. So, other researcher makes some studies of
Type of business
themselves.
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Cantilan, Surigao del Sur
Location
del Sur. The researcher chose Cantilan as the location for conducting this study
because the area is perfect for the visibility of the business. The site of the
business will easily catch the attention of the public since it is near the road along
Cantilan town plaza, where there is an influx of people from the town and other
neighboring municipalities.
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CHAPTER 5
Proponent
equally. It is also assumed that the business will secure bank borrowing
Management
business will be managed. The owners are trying to work the better ways of
requires accurate personnel to take inside the firm that has a capacity to handle
the business.
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Organizational structure
Manager/Cashier
Tea maker
Sales lady
have a small-scale business where it only needs a simple plan decision. It only
information that start for the manager/cashier of the shop which is responsible for
the distribution of works information and responsible for collection of sales, Tea
maker/sales lady who will be the one to make a tea and access the customers.
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Manager/Cashier
He/she must be proven with the ability to operate and manage the cash
register
Tea maker
Saleslady
Job Description
Manager/Cashier
business longevity. Also, he/she is responsible for managing both the revenue
and cost elements of a business income statement, known as profit & loss
reports, inventory and other processes which is related to the accounting. He/she
can also help the sales lady managing other customer's needs.
Tea maker
tea history and making tea, categories or types of tea and the method of tea
Saleslady
She is responsible for ensuring that the customers are satisfied, that they
Needed
Total 3 216,000.00
including the number required, their monthly salary, and expected annual salary.
Schedule of Aprl May Jun Jul Aug Sept Oct Nov Dec Jan
activities
Making the
business plan
Preparation of
capital
Filling of
business permit
and Partnership
registration
Preparation of
Equipment
needed in store
Purchasing of
raw materials
Hiring &
selection
personnel
Starting of
Operation
During the month of April and May, the proponents will be making and
conceptualizing the business plan. During the month of June and July the
needed on the other hand will be work out in the month of September and
October and the raw materials needed in the production will be purchased during
the month of November. In following month, hiring and selecting of personnel will
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be done and lastly, January will be the month wherein the business operation will
start.
CHAPTER 6
TECHNICAL ASPECTS
and fixture, building feasibility, raw materials requirement, product process and
waste disposal.
Plan location
del Sur. The researcher chose Cantilan as the location for conducting this study
because the area is perfect for the visibility of the business. The site of the
business will easily catch the attention of the public since it is near the road along
Cantilan town plaza, where there is an influx of people from the town and other
neighboring municipalities.
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Equipment
4,648.00
operation, which will be purchased locally. The first machine and equipment
required for the production of Malunggay tea is the strainer used to strained the
stove and frying fan to dry the Malunggay. All the machinery and equipment will
cost P4,680.00.
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Total 5,954.00
Table 5 shows the equipment that will be used to make the costumers
comfortable.
Building Feasibility
The building is feasible because of its perfect locations which is near the
Cantilan town plaza where people could access easily the business.
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Cardboard 30,993 9
Total
The raw materials of the business are Malunggay leaves, tea-bag and tea
box. The malunggay leaves will be bought in the market with a cost of P25 per
kilo and can produce 5 sachet of finished product of malunggay tea, with the
quantity of 30kl. The tea-bag will be bought locally with the unit cost of P400 per
box (100pcs in a box) or P4 each with the unit of 207box and can create 20,622
tea sachet, for a total of P82,488. We will also purchase cardboard for packaging
with the cost of P9 and unit of 30,933 for a total of P278,397 annually.
Product process
The process of making malunggay tea involves the following. First, (a)
buying the horseradish on the public market while at the same time ensuring to
remove those that have signs of yellowing. (b) Sorting and placing the
malunggay leaves in a clean dry pan. Shaking the leaves follows to remove dust
or cobwebs. (c ) Air-drying, after sorting transfer the leaves into a larger flat
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container for air drying. It takes about three days. (d) Crushing, it involves getting
a fine wire mesh and place the wilted malunggay leaves on top of it. Afterwards,
the start of crushing process follows by vigorously shaking the leaves on the wire
mesh. (e ) Pan drying, pan drying removes moisture to make the leaves brittle. (f)
Packaging, this step includes placing 10grams of dried horseradish in the tea
bag.
Waste Disposal
The management will provide the proper way of waste disposal and
cleanliness.
It is important for any business firm to be compliant to Section 37, 40, 41,
and 42 of Republic Act 9003, otherwise known as the Ecological Solid Waste
Management Act of 2000 and DENR Administrative Order No. 2001-34 to evade
CHAPTER 7
MARKETING ASPECTS
Market description
product that's why the Malunggay tea consumers satisfaction must be the top of
priority of the business while providing tea that is affordable to the customers. It
with our product. Malunggay tea primary objective is to supply the drinking needs
Table 6 shows the profile of the respondents in terms of age in which 31-
50 years old has the highest percentage rate of 36.68% while the 51 years old
and above has the lowest percentage rate of 31.14%. In terms of their gender, it
shows that the female has a higher percentage rate of 60.21% while the male is
39.79%. In terms of their monthly income, most of the respondents receive 5,000
pesos below which has a higher percentage rate of 63.32% while the range
Demand Analysis
problem since this is new to a particular place. This is a project where the
customers will surely patronize our product because it has an affordable price
and has accessible location. As the population increases, the demand for
domestic product will also increase because tea is one of the trendy product
nowadays.
11 above 11 3.81
Total (64)289 (22.15)100.00
How many box(dozen) will you buy?
5 below 194 67.13
6-10 15 5.19
11 above 16 5.54
Total (64)289 (22.15)100.00
Table 8 shows that most of the respondents would like to try this product,
there are 77.85% who said yes and 22.15% who said no and prefer to buy
sachet rather than per boxes, with the higher percentage of 71.63%. It also
shows that the respondent can consume up to 5 below sachet with the higher
percentage of 60.21% and for the box is 5 below with the percentage of 67.13%.
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there are 55.08 or 55% who like the taste of our product and 45% like the smell
of Malunggay tea. While in the appearance and packaging, there are 48% who
commented Good, and on the quality of the product, 40% from the respondents
Supply Analysis
For the sufficiency of the raw materials needed in the production, the
the planning process of the business, we will plant Malunggay leaves that can be
used in the operation of the business. While other materials like tea bag will be
bought locally. According to (Trees for life) the Malunggay will bloom 8months
after planting, so we assumed that in the first operation of the business, we can
use the Malunggay we planted. The business might experience difficulty yet
proper management could still make everything possible for the business to
succeed.
The proponents believed that the following factors will affect the total
Uncontrolled Factors
Calamities are the natural and unpreventable phenomenon. This factor can be a
Controlled Factors
Purchasing of tea-bag is one of the controllable factors that can affect the
Pricing – the price of the product is one the controllable aspect that affects
the market since people prefer to buy the cheaper product regardless of its
Competition
definitely compete with the other business establishment selling the same
product to survive in the field. So, we offer wholesale and retails to the buyer,
and we assure that the Malunggay tea we sell is very affordable and there is the
quality that the customers won't have any regret whenever they choose our
product to purchase.
Market Distribution
is expanding and becoming more efficient. The major part of the entire
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the tea offering. Like food products, tea is distributed through retail and
wholesale distributors.
The business can offer customers quality and affordable product. The
proponents use the channel distribution because we are selling our product
Figure 3 shows the flow of distribution of malunggay tea. We offer retailers and
the walk in customers who are directly buying product in our store.
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Product
coffee and tea products. The business offers affordable Malunggay tea which
Place
Sur. The researcher chose Cantilan as the location in conducting this study
because the area is perfect for the visibility of the business. The site of the
business will easily catch the attention of the public since it is near the road along
Promotion
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television, tarpaulin, social media and fliers. With this, they were able to motivate
and attract customers to try the product and encourage them to buy it frequently.
Table 9. Price
Sachet 25
Boxes 2,500
The proponents used low price to somehow generate profit at the aim of
targeting marketability at the outset. They managed to keep the price affordable
due to cheap raw materials, while still ensuring quality product for customer
satisfaction. They decided to have just one product at the selling price of P25
use different marketing strategies in order to attract customers and make their
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product known in various locations near Cantilan. They utilized local television
CHAPTER 8
FINANCIAL ASPECT
Financial aspect refers to the projected sale forecast, property, plant and
the company or business. There are also projected income balance, statement of
changes in the owner’s equity and projected owner sheet to be made in order to
Financial Assumptions
Sales. The proponent assumed that the sales output will increase at 10%
for the succeeding year for a fact that malunggay tea is a perfect
in the said location, sales will also increase. It is assumed also by the
proponents that for every 1 kilo of malunggay, they can produce 5 sachets
proponents believe that the number of demands in our product will also
create two boxes). Direct labor is only for tea maker. Overheads are
will be used only for the first year. Tarpaulins and posters will be used
every month.
agreement.
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Loan Payable. The proponents assumed the business will secure bank
Revenue Schedule
15mins/sachet to
produce 3mins 3mins 3mins 3mins 3mins
Expected Output
(sachets) 41,760.00 45,936.00 46,354.00 46,395.00 46,400.00
Sales mix
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Raw materials -
beginning - 3,093.00 3,093.00 3,093.00 3,093.00
+Purchases - card 30,933.00 27,840.00 27,840.00 27,840.00 27,841.00
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board
Total raw materials
available for use 30,933.00 30,933.00 30,933.00 30,933.00 30,934.00
-Raw materians -
ending 3,093.00 3,093.00 3,093.00 3,093.00 3,093.00
Direct raw materials
used 27,840.00 27,840.00 27,840.00 27,840.00 27,841.00
Finished goods -
beginning - 4,640.00 5,104.00 5,150.00 5,155.00
+Total cost of goods
manufactured 46,400.00 46,400.00 46,400.00 46,400.00 46,401.00
Total goods
available for sale 46,400.00 51,040.00 51,504.00 51,550.00 51,556.00
-Finished goods -
ending 4,640.00 5,104.00 5,150.00 5,155.00 5,156.00
In Pesos
Raw materials -
beginning - 36,085.00 36,085.00 36,085.00 36,085.00
+Purchases - tea
bag (Php4) 82,488.00 74,240.00 74,240.00 74,240.00 74,240.00
+Purchases - card
board (Php9) 278,397.00 250,560.00 250,560.00 250,560.00 250,569.00
Total raw materials
available for use 360,885.00 360,885.00 360,885.00 360,885.00 360,894.00
-Raw materians -
ending 36,085.00 36,085.00 36,085.00 36,085.00 36,085.00
Direct raw materials
used 324,800.00 324,800.00 324,800.00 324,800.00 324,809.00
beginning
+Total cost of goods
manufactured 431,820.40 431,820.40 431,820.40 431,820.40 431,830.30
Total goods
available for sale 431,820.40 475,002.44 479,320.64 479,748.74 479,805.17
-Finished goods -
ending 43,182.04 47,500.24 47,928.34 47,974.87 47,984.25
used in the business. The estimated life for the overall Machinery and equipment
is two (2) years divided by the corresponding book value of each equipment,
Table 13 shows the yearly depreciation of the furniture and fixture used in
the business. The estimated life for the overall furniture and fixtures is three (3)
years divided by the corresponding amount of each equipment. Hence, the total
advertisement monthly. Tarpaulins and posters will be used for the first year of
the business for lesser cost. Television advertisement will have P1,000.00
monthly and will eventually arrive at P12,000 annually while tarpaulins and
posters will be at P900.00. The total cost for advertising expense will be
P12,900.00.
permit worth P5,000.00. The total amount of permit and licenses is P5,665.00
annually.
Administrative expense
including the number required and their monthly and annual salary.
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The table presents the utility expense, which includes the electric bill and
water bill. The overall total for the utility expense will be P28,800 annually.
can, mop, broom, and plastic. The overall total for the utility expense will be
P970.00.
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Table 19 reflects the supplies used, such as record book, calculator, ball-pen.
CHAPTER 10
in Cantilan, Surigao del Sur. Part of this study is to be able to shed light to the
marketability and profitability of the product are lurking for this business venture.
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Data collected were interpreted and analyzed to reach to the conclusion whether
Moreover, this project does not only give a great deal of benefits to the
proposing parties but the society as well. With the establishment of a new line of
business -the production of malunggay tea- our product can contribute to the
number of employed people in the society. But the proposed tea productions as
already have shown its profitability is expected to have favorable and profitable
production and operations. This implies that more and more personnel and
workers will be needed thus, giving avenue for people to get employed and earn
a living. If there are people earning, this means that taxes to be returned to
more products to sell, more income is generated. This means that the business is
been neglected for years. The study estimated that there would be income
generated with their products. Wastes generated during production are mostly
organic, so this may not give a problem to the environment, the community and
the health of the residents near the site of production. This malunggay tea
production will be the first manufacturing business not just in Cantilan but in
CHAPTER 11
will serve satisfying services to the customers intended to offer the most
Malunggay tea that can satisfy the desires of customers. The production of
malunggay tea is located at barangay Malosilom near the town plaza of Cantilan,
Surigao del Sur. It was chosen as our market because it is easy to locate by the
customers.
The demand for the Malunggay Tea took its primary source of data from
the surveys. The demand of Malunggay Tea is very high based on the
feasible to put a business offering Malunggay tea in Cantilan, Surigao del Sur.
Derived from the results of the survey questionnaire, majority of the respondents
will most likely buy Malunggay Tea making it possible enough to achieve our
Based on the study, the proponents want to recommend after the findings
gathered, to make Malunggay Tea in variety that their customer can choose. In
the first year of the operation, the proponents want to recommend that instead
buying a land, they prefer to rent for the location of the business. From the
facilitates proper communications between the lower level and higher level of
management. Continuous evaluation from the lower to the higher levels will be
operation, they will conduct training to those farmers to encourage them to plant
more malunggay trees while the waste of the malunggay leaves will be sold as
animal feeds. Those who are racing animals would have local access to
suppliers of feeds that are very affordable price which will eventually add extra
CHAPTER 9
dietary minerals and proteins; its processed leaves produce a strong fertilizer and
its roots help fight soil erosion. In short, the malunggay is a magic tree whose
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while the juice extracted from its fresh leaves is a powerful fertilizer that can be
illness.
Improve the fertility of soil and increase its productivity, which in turn will