Client example of sales process (from lead to close)
Pilots, regardless of their experience level, complete a pre-flight checklist every
time they get on a plane. The pre-flight checklist helps to ensure that no critical
step is overlooked or forgotten even if the pilot is in a hurry or preoccupied with
other issues. In the same way, a sales process checklist can help you to track
each stage of the sales cycle and is the first step to creating a sales process plan.
The specific form of your sales process will vary depending on the nature of
your products and the type of prospect you sell to. A salesperson selling
expensive manufacturing equipment to large companies will have a much
longer and more complicated process than a salesperson selling used books
door-to-door to consumers. However, any salesperson, regardless of product
type, can benefit from a checklist review. Here is an example of a simple sales
process checklist that might suit your needs.
Basic Sales Process
Prospecting for Leads Closing
Lead list checked against Prospect objections &
database for duplicate questions addressed
Lead fits basic prospect Appropriate product/service
requirements (e.g. income type selected and accepted
level, type of business, etc.)
Customer signed contract
Setting Appointment Asked customer for permission
Initial contact made (phone call, to use as a reference
email, in-person visit, etc.) or testimonial
Pre-qualification completed Asked customer for referrals
Appointment scheduled
Researched prospect to Post-Closing
determine needs
Reported sale to sales manager
Presentation Order processed and filled
Final qualification completed Sent thank-you note to customer
– prospect is a true opportunity
Followed up to confirm
Prospect needs assessed customer satisfaction
Decision maker identified Resolved any questions
Purchasing process and or problems
requirements identified
Next steps determined (scheduled
a second meeting, collected
RFP requirements, etc.)
Credit to Wendy Connick
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